AB "How Messages Persuade" – Flashcards
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What are the 4 concepts that help you analyze the rhetorical strategies that make messages persuasive?
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angle of vision; to examine the strategies writers or speakers use to sway their audiences toward a certain position on an issue; the persuasive power of style and document design; and nonverbal messages persuading through visual strategies
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Define angle of vision
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a way a message is persuaded that causes a reader to see a subject from one perspective only- the writer's
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What is recognizing the angle of vision and analyzing angle of a vision in a text?
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recognizing is being aware of what the vision is and analyzing is how to word and make the paper
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How does Aristotle define logos, ethos, and pathos?
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a way to win people's consideration of their ideas
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Define logos
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appeal to reason, the quality of the message itself- to its internal consistency, to its clarity in asserting a thesis or point, and to the quality of reasons and evidence used to support the point
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Define ethos
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the appeal to the character of the speaker/writer, refers to the speaker's/writer's trustworthiness and credibility and knowledge
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Define pathos
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the appeal to the sympathies, values, beliefs, and emotions of the audience and can be done in many ways
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What are some questions associated with logos?
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How can I make my ideas internally consistent and logical? How can I find the best reasons and support them with the best evidence?
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What are some questions associated with pathos?
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How can I make the readers open to my message? How can I best engage my readers' emotions and imaginations? How can I appeal to my readers' values and interests?
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What are some questions associated with ethos?
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How can I present myself effectively? How can I enhance my credibility and trustworthiness?
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Define style
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refers to the analyzable features of language that work together to create different effects
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Style can be thought of as a mixture of 4 factors...
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ways of shaping sentences (length or complexity of sentence structure), word choice (such as abstract vs concrete), voice/persona (the reader's impression of the writer from the page), and tone (the writer's attitude toward the subject matter)
