Bus 13 ; 14 – Flashcards
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A firm's distribution strategy is concerned with 2 key elements:
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Channel of distribution and physical distribution
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After years of healthy growth, Costco began to see sales soften on non-good items, suggesting that ___ May not be most effective for less upscale products.
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Every-day low pricing
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As a manufacturer of low-cost chocolate covered peanuts, Venus Candies is places its products in as many locations as possible in order to make it easy for customers to purchase products- this is called
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Intensive distribution
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Temporarily marking down a few items in the store below cost to drive traffic into the store
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loss-leader pricing
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Credit gone wild, Inc. provides check cashing services and short-term loans to customers. The company provides ___ making it easier for customers to possess goods and services.
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ownership utility
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Each year digital camera prices continue to decrease in order to encourage sales. Manufacturers focus on ___ as they work to gain as much market share as possible, as compared to their competitors.
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Volume goals
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Fashion trend setters such as Guci who establish one retail outlet in agiven area are utilizing an ___ distribution strategy.
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exclusive
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First line managers must have a high degree of __ to carry out their main responsibilities.
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Technical skills
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Google's __ is to organize the world's information and make it universally accessible and useful.
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mission
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In centralized companies, top management
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makes all of the important decisions
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In ___, marketers determine price based on what customers are willing to pay and then subtract desired margins to yield target costs.
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demand-based pricing
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Middle level managers need ___ skills
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Human skills
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Merchant wholesalers can develop their own marketing strategies, including pricing strategies, because they
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take legal title to the goods they help distribute
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Douglas McGregor theorized that management attitudes fall into to categories, which he labeled
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Theory X and Theory Y
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Spans of control become___ when firms reduce the number of layers of middle management.
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Wider
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SWOT is an acronym for
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Strengths, weaknesses, opportunities, and threats
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Using a variety of venues such as grocery stores, online and mail order is good use of
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Multichannel marketing
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The degree of ___ relates directly to the source of power and control within an organization.
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Centralization
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The 3 basic types of management skills are
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Technical, human, and conceptual
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There are three basic levels of management:
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Top middle and first line
