question

One of the recent critical challenges facing Major League Baseball was:

answer

decreasing ticket sales.

question

The six important business objectives of information technology are new products, services, and business models; customer and supplier intimacy; survival; competitive advantage, operational excellence, and:

answer

improved decision making.

question

Dell Computer's use of information systems to improve efficiency and implement "mass customization" techniques to maintain consistent profitability and an industry lead illustrates which business objective?

answer

Competitive advantage

question

The use of information systems because of necessity is:

answer

survival

question

Which of the following choices may lead to competitive advantage (1) new products, services, and business models; (2) charging less for superior products; (3) responding to customers in real-time?

answer

1, 2, and 3

question

Verizon's implementation of a Web-based digital dashboard to provide managers with real time information such as customer complaints is an example of:

answer

improved decision-making

question

The move of retail banking to use ATMs after Citibank unveiled its first ATMs illustrates the information system business objective of:

answer

survival.

question

What term is used to refer to all of the computer-based information systems used by organizations and their underlying technologies?

answer

Information technology

question

An information system can be defined technically as a set of interrelated components that collect (or retrieve), process, store, and distribute information to support:

answer

decision making and control in an organization

question

The three activities in an information system that produce the information organizations use to control operations are:

answer

input, processing, and output.

question

Order data for baseball tickets and bar code data are examples of:

answer

raw input.

question

The average number of tickets sold daily online is an example of:

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meaningful information.

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Output:

answer

transfers processed information to the people who will use it or to the activities for which it will be used.

question

Converting raw data into a more meaningful form is called:

answer

processing.

question

Electronic computers and related software programs are the technical foundation, the tools and materials, of:

answer

modern information systems.

question

An example of raw data from a national chain of automobile stores would be:

answer

a. 13 Toyotas sold daily in Kentucky b. 13 Toyota RAV 4s sold during March 2006 in Louisville, Kentucky c. 1 Toyota RAV4s sold March 3, 2005 in Louisville, Kentucky d. All of the above

question

The field that deals with behavioral issues as well as technical issues surrounding the development, use, and impact of information systems used by managers and employees in the firm is called:

answer

management information systems.

question

In a hierarchical organization, the upper levels consist of:

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managerial, professional, and technical workers.

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A hierarchy:

answer

is a pyramid structure or rising authority and responsibility.

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The fundamental set of assumptions, values, and ways of doing things, that has been accepted by most of a company's members is called its:

answer

culture.

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Business processes:

answer

include informal work practices.

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Data management technology consists of:

answer

the software governing the organization of data on physical storage media.

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The hardware and software used to transfer data in an organization is called:

answer

networking and telecommunications technology.

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Networking and telecommunications technologies, along with the people required to run and manage them, constitute an organization's:

answer

IT infrastructure.

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An intranet uses:

answer

internet technology within the boundaries of the firm.

question

The first step in the four-step model of business problem solving is:

answer

identifying the problem.

question

Inadequate data management is an example of the ___________ dimension of business problems.

answer

technical

question

Legal and regulatory compliance is an example of which dimension of business problem?

answer

People

question

Aging hardware and outdated software are examples of which dimension of business problem?

answer

Technical

question

Poor business processes and unsupportive culture are examples of which dimension of business problem:

answer

organizational

question

The owners of Speed-EZ, a new bike messenger service, are concerned about how they will manage their messengers once they have left the office. This is a business problem that falls into the:

answer

people dimension.

question

Flapjack Flats, a new pancake chain, is having difficulty finding pancake chefs. This is a business problem that falls into the:

answer

organizational dimension.

question

In choosing the best solution for a business problem, one of the most important considerations is:

answer

existing resources and skills.

question

The failure of NASA's initial solution to preventing the space shuttle shedding foam illustrates:

answer

the continuous nature of problem solving.

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The final step in the four-step model of business problem solving is:

answer

implementation.

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A major criterion in deciding the most important perspectives of a business problem is:

answer

usefulness.

question

One of the most frequent errors in problem solving is:

answer

rushing to judgment.

question

An example of a business using information systems to create new products and services is:

answer

MLB's Web sites for online "fantasy" games.

question

An example of a business using information systems to attain competitive advantage is:

answer

Blockbuster's creation of a new online movie-rental system similar to that of Netflix.

question

An example of a business using information systems for survival is:

answer

China Telecom's enterprise system designed to comply with international reporting regulations.

question

An information skill important for an accounting major would be:

answer

an understanding of system and network security issues.

question

An information skill important for a marketing major would be:

answer

an understanding of product management enterprise systems.

question

Sonic's use of point-of-sales terminals to track purchasing trends at different outlets is an example of:

answer

using information systems to achieve customer intimacy.

question

One of the very first business applications of information systems was:

answer

accounting.

question

Maintaining the organization's financial records is a business function of

answer

accounting.

question

Promoting the organization's products and services is a business function of:

answer

sales and marketing.

question

Types of marketing managers include:

answer

promotion managers and sales managers.

question

Operations management as a discipline is directly relevant to three occupational categories:

answer

industrial production managers, operations analysts, and administrative service managers.

question

Financial managers work directly with ______________ to ensure investments in information systems help achieve corporate goals.

answer

senior managers

question

For the U.S., the most common and successful offshore outsourcing has been:

answer

technical positions in information systems.

question

What was the most important impact of Major League Baseball's Web site development efforts:

answer

strengthened the relationship with customers and suppliers.

question

Based on your reading of the Sonic case and other examples in the chapter, if you were asked to formulate a plan for a regional drive-in restaurant chain's efforts to use information technology to attract customers, what would be the best use of information technology from the list below:

answer

use IT to achieve customer intimacy.

question

The fact that online advertising revenues are growing at 30% a year, while offline traditional advertising is growing at about 5% a year, suggests that:

answer

the Internet is transforming the traditional advertising business model.

question

Assume you work for a package delivery service in a major metropolitan area, and that the business has been losing customers for several years. You have been asked to find a solution to this problem, perhaps one which uses modern information technologies. What is the correct way to proceed:

answer

identify the problem, design alternative solutions, choose the best solution, and then implement the solution.

question

In the UPS case the company's culture places service to the customer among the company's highest business objectives. Based on your reading of Chapter 1, why is "culture" an important factor to consider when building information system solutions to business problems?

answer

the business culture provides the vision and inspiration for information system solutions

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