MIS 309 CH. 8 – Flashcards
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________ is the use of information technology to support the sharing of content among networks of users.
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social media
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A(n) ________ is an information system that supports the sharing of content among networks of users.
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SMIS
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SM communities differ from communities in the past because SM communities are ________.
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Formed on mutual interests
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A ________ is an inducement for passing the message along through the tiers.
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Viral book
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Social media ________ are companies and other organizations that choose to support a presence on one or more SM sites.
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application providers
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________ are the companies that operate the SM sites.
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SM application provides
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Which of the following is an SM application provider?
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Linkdin
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Most SM applications earn revenue ________.
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through advertising
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________ is data and responses to data that are contributed by users and SM sponsors
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Content data
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________ differentiates SMIS from Web site applications.
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Connection data
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A group considers Google+ to be far superior to Facebook and attempts to convince others that this is true. When confronted with contrary evidence, the group members do not change their opinion. According to Gossieaux and Moran, this is an example of a ________ community.
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Defenders-of-belief
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Defenders-of-belief communities facilitate activities like ________.
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Sales and marketing
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Which of the following statements is true of defenders-of-belief communities?
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Seek conformatity
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According to Gossieaux and Moran, ________ share a common desire to learn something, solve a problem, or make something happen.
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Seekers of the truth
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Which of the following activities would seekers of the truth facilitate?
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Operations
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Which of the following statements is true of social CRM?
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each customer crafts a relationship
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) The primary risk of peer-to-peer support is ________.
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Loss of control
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Which of the following is a significant risk of using social media for inbound and outbound logistics?
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Loss of privacy
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________ is the dynamic social media process of employing users to participate in product design or product redesign.
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Crowdsourcing
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________ is the application of social media to facilitate the cooperative work of people inside organizations.
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Enterprise 2.0
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In McAfee's SLATES Enterprise 2.0 model, "L" is for ________.
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Links
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In McAfee's SLATES Enterprise 2.0 model, "A" is for ________.
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Authoring
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A ________ is content structure that has emerged from the processing of many user tags.
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Folksonomy
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) According to McAfee, pushing enterprise content to users based on subscriptions and alerts is part of the ________ component.
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signals
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Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.
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Extensions
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Which of the following is a risk associated with human resources using social media to form conclusions about candidate evaluation?
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Possibility of error
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A student invests money and time in taking a business administration course. In this example, the student invests in ________.
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Human capital
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When a student attends a business function for the purpose of meeting people and reinforcing relationships, he is investing in ________ capital.
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Social
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According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement?
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Social capital
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Being linked to a network of highly regarded contacts is a form of ________.
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social credential
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According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.
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Value of social capital
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To an organization, the ________ is the likelihood that an entity in the relationship will do something that benefits the organization.
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Strength of a relationship
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Social capital depreciates, but such depreciation can be ameliorated by ________.
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adding something of value
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Which of the following best represents the value of social capital?
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NR RS
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Which of the following observations is true?
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Organizations ignore
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Which of the following is true of the model of social media developed by Gossieaux and Moran?
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Advocates using social media
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A(n) ________ organization is an organization that uses social media to transform its interactions with customers, employees, and partners into mutually satisfying relationships with them and their communities.
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Hypersocial
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Which of the following observations is true about a hypersocial organization?
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Both parties gain value
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Which of the following describes the meaning of "sense" activity, in the SEAMS dynamic process?
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The communites to which are important to a person
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A(n) ________ is a person who reads, consumes, and observes activity in one social medium and then broadcasts it in some other medium.
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Active lurker
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Which of the following is one of the main principles used by companies implementing Web 2.0 to attract viewers?
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Free content
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The Web 2.0 business model relies on ________ for revenue.
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Advertising
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________ is a term that came to be used when companies such as Google offered thin-client email such as Gmail for free, as a service.
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Software as a service
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Which of the following revenue model is followed by companies providing Web 2.0 services?
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Pay per click
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Web 2.0 companies provide software ________.
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as a free service
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Web 2.0 as Web-delivered services and content that are paid for by ________.
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Advertising
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A characteristic of Web 2.0 is that the value of a Web site increases ________.
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With the number of users
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Web 2.0 encourages ________, which occur when the output from two or more Web sites is combined into a single user experience.
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Mashups
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Google's ________ is an excellent mashup example.
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MyMaps
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Highest advertising revenue is generated from ________.
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Mobile users
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________ measures the frequency that someone who clicks on an ad makes a purchase, Likes a site, or takes some other action desired by the advertiser.
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Conversion rule
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The first step that any hypersocial organization should take is to develop and publicize a(n) ________ policy.
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Social media
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) A social media policy is a statement ________.
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Dealienates employees rights
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) ________ is the essence of SM relationships.
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User generated content
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If the problematic content posted on a social networking site represents reasonable criticism of the organization's products or services, the best response would be to ________.
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Leave it
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Responding to problematic content on social networking sites is best reserved for when ________.
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The problmeatic content
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Deleting problematic content on social networking sites is best reserved for when ________.
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obscene
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Emergence in the context of management means loss of control of ________.
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Employees
