CIS 310 Chapter 3 – Flashcards
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Implies that organizations which cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction
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Digital Darwanism
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A new way of doing things that initially does not meet the needs of existing customers
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Disruptive technology
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Produces an improved product customers are eager to buy
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Sustaining technology
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discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders
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Innovator's Dilemma
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A massive network that connects computers all over the world and allows them to communicate with one another
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Internet
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one of the biggest forces changing business
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internet
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Organizations must be able to _______ as markets, economic environments, and technologies change
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transform
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Focusing on the _______ allows an organization to capitalize on the opportunity for new business growth from a disruptive technology
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unexpected
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The _____ began as an emergency military communications system operated by the Department of Defense
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internet
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Gradually the Internet moved from a military pipeline to a ______ tool for scientists to businesses
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communication
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Provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML
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World Wide Web
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hypertext markup language
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HTML
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Allows users to access the WWW
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Web browser
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The Internet protocol Web browsers use to request and display Web pages using URL
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Hypertext Transport Protocol
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universal resource locator
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URL
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Reasons for growth of the _____: • Microcomputer revolution • Advancements in networking • Easy browser software • Speed, convenience, and low cost of email • Web pages easy to create and flexible
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WWW
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The ____ has had an impact on almost every industry including • Travel • Entertainment • Electronics • Financial services • Retail • Automobiles • Education and training
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Internet
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A term to refer to the WWW during its first few years of operation between 1991 and 2003
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Web 1.0
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Buying and selling of goods and services over the Internet
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Ecommerce
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Includes ecommerce along with all activities related to internal and external business operations
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Ebusiness
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______ Advantages: Expanding Global Reach, opening new markets, reducing costs, improving operations, improving effectiveness
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Ebusiness
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The Internet's impact on ______ : • Easy to compile • Increased richness • Increased reach • Improved content
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information
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The ability of an organization to tailor its products or services to the customers' specifications
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Mass Customization
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Occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person
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Personalization
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Refers to the tail of a typically sales curve
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The Long Tail
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Agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together
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Intermediary
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________ data tracks the exact pattern of a consumer's navigation through a website
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Clickstream
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_______ data can reveal: • Number of pageviews • Pattern of websites visited • Length of stay on a website • Date and time visited • Number of customers with shopping carts • Number of abandoned shopping carts
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clickstream
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Generating ______ on the Internet can be done through online ad (banner ad), pop-up ad, associate program (Affiliate program), and viral marketing
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revenue
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Box running across a web page that contains advertisements
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online ad (banner ad)
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A small web page containing an advertisement
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pop-up ad
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Businesses generate commissions or royalties
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Associate program (Affiliate program)
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A technique that induces websites or users to pass on a marketing message
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Viral Marketing
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Website ______ include visitor metrics, exposure metrics, visit metrics, and hit metrics
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metrics
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A plan that details how a company creates, delivers, and generates revenues on the internet
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Ebusiness model
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Website software that finds other pages based on keyword matching similar to Google
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Search engine
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Evaluates variables that search engines use to determine where a URL appears on the list of search results
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Search engine ranking
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Combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking
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Search engine optimization
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______ revenue models: • Advertising fees • License fees • Subscription fees • Transaction fees • Value-added service fees
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Ebusiness
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The next generation of Internet use - a more mature, distinctive communications platform characterized by three qualities • Collaboration • Sharing • Free
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Web 2.0
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Nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system • Source code • Open source
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Open system
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Created and updated by many users for many users
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User-contributed content
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Where buyers post feedback on sellers
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Reputation system
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Tools that support the work of teams or groups by facilitating the sharing and flow of information
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Collaboration system
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Collaborating and tapping into the core knowledge of all employees, partners, and customers
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Collective intelligence
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Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
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Knowledge management
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Knowledge-based assets fall into two categories
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Explicit knowledge and Tacit knowledge
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Consists of anything that can be documented, achieved, and codified, often with the help of IT
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Explicit knowledge
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Knowledge contained in people's heads
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Tacit knowledge
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the wisdom of the crowd
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Crowdsourcing
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Websites that rely on user participation and user-contributed content
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Social media
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An application that connects people by matching profile information
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Social network
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The practice of expanding your business and/or social contacts by a personal network
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Social networking
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Specific keywords or phrases incorporated into website content for means of classification or taxonomy
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tags
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an online journal that allows users to post their own comments, graphics, and videos
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blogs
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Collaborative Web page that allows users to add, remove, and change content, which can be easily organization and reorganized as required
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wiki
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Website or Web application that uses content from more than one source to create a completely new product or service
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mashup
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Based on "intelligent" Web applications using natural language processing, machine- based learning and reasoning, and intelligence applications
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Web 3.0
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A component of Web 2.0 that describes things in a way that computers can understand
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Semantic Web
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Involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government
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Egovernment
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The ability to purchase goods and services through a wireless Internet-enabled device
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Mobile business
