chapter 8 BCOR 330
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Organizations such as Facebook, Google+, and LinkedIn are termed ________, since they provide the platforms that enable the creation of social networks.
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social media providers
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Social media data consists of two components, _________ and __________.
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content and connection
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Social media is a convergence of disciplines. Which one of the following is NOT one of those disciplines?
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accounting
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Which social media provider has the 2nd highest number of active users?
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google plus
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_______________ is data and responses to data that are contributed by users.
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content data
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Which of the below exactly describes a procedure?
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Create and manage content, informal, copy each other
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________ enables the relationship between customers and organizations to emerge in a dynamic process as both parties create and process content.
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social CRM
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When organizations enable customers to help each other solve problems with the organization's products via social media, the primary concern is ________.
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loss of control
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Which of the following is NOT a primary value chain activity?
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project management
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_____________ is the dynamic social media process of employing users to participate in product design or product redesign.
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crowdsourcing
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Which of the following is not a risk in a value chain activity?
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problem solving
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Which of the below does not define how to be a focus in a value chain activity?
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User-guided design
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________ is defined as the investment in social relations with the expectation of returns in the marketplace.
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social capital
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Organizations seek to _________ relationships in order to increase the likelihood that the other party in the relationship will do something beneficial to the organization.
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strengthen
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Which of the following correctly defines one of the three traditional types of capital?
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Social capital is the investment in social relations with the expectation of returns in the marketplace.
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According to Nan Lin, _____________ is the investment in social relations with the expectation of returns in the marketplace.
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social capital
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Which of the following is one of the ways to add value to social relations?
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social credentials
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Which of the below is false with respect to \"value of social capital\"?
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It is determined by only the relationship and not by the resources.
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The primary way for most social media providers to make money is to _________
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sell advertising
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The likelihood that someone who clicks on an ad completes a transaction that benefits the advertiser is termed the ________.
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conversion rate
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Which of the following statements is NOT true?
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\"Clickstream data is difficult to gather, and analyses of it are sparse.\"
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Which of the below is incorrect according to the pay-per-click revenue model?
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Nobody is paid using these clicks.
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Which of the below is incorrect according to the freemium revenue model?
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It never charges for anything since all the services provided by it are free.
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Which of the below is not the way to generate revenue on social media sites?
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All the social media companies generate revenue by building a large network.
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It is important that organizations __________ as the first step in developing a social media information system.
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define their goals
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An organization must develop meaningful ________ in order to gauge whether it has achieved its goals.
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key performance indicators
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Which of the following is the first step in developing an SMIS?
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Define what the organization wants to achieve.
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Which of the below is not a step in Social Media Plan Development?
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identify the resources
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_______________ is not a common SM strategic goal.
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planning management
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Which of the following is not a factor which measures Web site traffic?
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website name
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The use of social media to facilitate cooperative work of people within an organization is termed a(n) ________.
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enterprise social network
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The use of social networks within an organization includes all of the following characteristics except _________.
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folklore
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A folksonomy ________.
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is content structure that has emerged from the processing of many user tags
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What does \"E\" stands for in the acronym, SLATES, given by McAfee?
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extensions
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Which of the below correctly describes \"Authoring\" in SLATE?
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To create enterprise content via blogs, wikis, discussion groups, presentations, etc.
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Which of the below is NOT an ESN Deployment Best Practice for \"Support\"?
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Identify groups that would benefit most from the ESN.
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The purpose of developing a(n) _________ is to delineate employees' rights and responsibilities regarding social media.
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social media policy
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_______ includes the risk of inappropriate and negative comments.
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user generated content
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Which of the following statements about Intel Corporations' social media (SM) policies is NOT accurate?
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intel tells employees to protect corporate proprietary and sensitive information at all costs, including lying if necessary to protect Intel's assets and reputation.
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Which of the below is not a major source of UGC problems?
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unwanted clicks
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Which of the following is not the right way to adhere to the \"Disclose\" policy according to Intel's Rules of Social Media Engagement?
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make your contribution worthwhile
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Which of the following is the right practice to adhere to the \"Protect\" policy according to Intel's Rules of Social Media Engagement?
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dont slam the competition
