Chapter 5 Study

The​ ________ model of buyer behavior suggests that marketing and other stimuli enter the​ consumer's \"black​ box\" and produce certain attitudinal and behavioral responses. A. marketing stimuli B. stimulus-response C. Maslow D. self-actualization E. black-box

The U.S.​ ________ currently accounts for more than​ $16 trillion worth of spending on goods and services each year. A. consumer market B. economy C. Department of Defense D. federal government E. Department of Education

Which of the following correctly defines the consumer​ market? A. Consumers and the businesses that sell to them B. Consumers who spend more than​ $5000.00 yearly on goods and services C. Consumers and the resellers who consumers buy their products from D. Individuals and households that buy goods and services for personal consumption E. Manufacturers, resellers, and consumers

According to the model of buyer​ behavior, what are the two parts of a​ buyer's black​ box? A. The 4 Ps and social forces. B. Purchase behavior and cultural forces. C. The​ buyer's attitudes and preferences and the​ buyer's purchase behavior D. Cultural forces and marketing stimuli E. The​ buyer's characteristics and the​ buyer's decision process

Stimuli in the​ buyer's environment includes​ ________. A. the 4​ Ps, social​ factors, and purchase behavior B. brand engagement and relationships C. buyer's characteristics and​ buyer's decision processes D. economic, technological,​ social, and cultural forces E. the 4 Ps and buying attitudes and preferences

Forces and events in the​ buyer's environment enter the​ buyer's black​ box, where they are turned into a set of buyer responses. These buyer responses include​ __________. A. the​ buyer's decision process and the​ buyer's characteristics B. the​ buyer's attitudes and​ preferences, brand engagement and​ relationships, and purchase behavior C. the​ buyer's characteristics and purchase behavior D. the​ buyer's attitudes and preferences and the​ buyer's decision process and purchase behavior E. the​ buyer's attitudes and​ preferences, purchase​ behavior, and marketing stimuli

An​ individual's ________, that​ is, the shared beliefs and values that distinguish one group from​ another, is/are the most basic cause of a​ person's wants and behavior. A. physiological needs B. social status C. culture D. perceptions E. motivations

Gatorade's famous​ \"Like Mike\" campaign featuring Michael Jordan appealed to young athletes who idolized the NBA star. This promotional campaign is an example of how marketers effectively utilize​ ________ in promoting their products and services. A. online social networks B. role and status C. social class D. aspirational groups E. buzz marketing

​________ are the social factors that influence consumer buyer behavior. A. Culture, subculture, and social class B. Age and lifecycle stage and lifestyle C. ​Personality, self-concept, and lifestyle D. Motivation, perception,​ learning, beliefs, and attitudes E. Small​ groups, social​ networks, family, social​ roles, and status

The cultural factors that influence buyer behavior include​ _____. A. ​Culture, subculture,​ beliefs, and attitudes B. Culture, subculture, small​ groups, and social networks C. Culture, social​ class, and family D. Culture, subculture, and social class E.​Culture, subculture and family.

Which of the following correctly identifies the personal factors that influence consumer buyer​ behavior? A. Age and lifecycle​ stage, lifestyle, economic​ situation, occupation, and personality and​ self-concept B. Age and lifecycle​ stage, occupation, economic​ situation, lifestyle, and motivation C. Subculture, lifestyle, economic​ situation, and age and lifecycle stage D. Motivation, beliefs and​ attitudes, perception, and learning E. Occupation, economic​ situation, lifestyle,​ family, and social class

The​ statements, \"I only buy the​ best\" and​ \"The Japanese make the best cars in the​ world,\" represent​ ________. A. physiological needs B. motives C. attitudes D. drives E. perceptions

For the purchase of products like table​ salt, which often occur under conditions of​ low-consumer involvement and little significant brand​ difference, consumers typically engage in​ ________ buying behaviors. A. habitual B. complex C. brand​ loyalty-driven D. variety-seeking E. dissonance-reducing

The first stage of the buyer decision​ process, ________, can be triggered by either internal or external stimuli. A. alternative evaluation B. cognitive dissonance C. information search D. need recognition E. purchase intention

Variety-seeking behavior would result from which of the following​ conditions? A. Buyers do not engage in variety seeking behavior. B. High involvement and few differences between brands C. Low involvement and significant differences between brands D. Low involvement and few differences between brands E. High involvement and significant differences between brands

In the buyer decision​ process, after a consumer has recognized a​ need, he or she will​ ________. A. experience cognitive dissonance B. evaluate alternatives C. form a purchase intention D. search for information E. make a purchase decision

When consumers engage in​ ________ buying​ behavior, they go through a learning​ process, so it is most important that marketers understand information gathering and evaluation behavior. A. ​dissonance-reducing B. variety-seeking C. habitual D. low-involvement E. complex

What determines whether a buyer is satisfied or dissatisfied with a​ purchase? A. Satisfaction is determined by the relationship between the​ consumer's expectations and the​ product's perceived performance. B. The number of alternatives considered in the purchase decision C. How others feel about the purchase D. Whether or not the buyer experienced cognitive dissonance E. The amount of information gathered in the decision process

Research has shown five characteristics to be especially important in influencing an​ innovation's rate of adoption. One of these​ characteristics, ________, refers to the degree to which the innovation might be tried on a limited basis. A. communicability B. complexity C. compatibility D. divisibility E. relative advantage

Of the five adopter​ groups, ________ are most widely regarded to be opinion leaders. A. late mainstream adopters B. laggards C. early mainstream adopters D. early adopters E. innovators

________ is the first stage in the new product adoption process. A. Awareness B. Trial C. Interest D. Adoption E. Evaluation

Which adopter group is skeptical and adopts a new product only after a majority of people have tried​ it? A. Lagging adopters B. Early adopters C. Early mainstream D. Late mainstream E. Innovators

Which of the following correctly identifies the first two adopter groups that adopt a new​ product? A. Late mainstream and laggard adopters B. Early mainstream and late mainstream C. Innovators and laggard adopters D. Early adopters and early mainstream E. Innovators and early adopters

Five characteristics are important in influencing an​ innovation's rate of adoption. As​ ________ increases, the rate of adoption is slower. A. Complexity B. Divisibility C. Compatibility D. Relative advantage E. Communicability