Bus 346 Quiz 16

Heartland Plantation should use exclusive distribution, both to match its limited production capacity and to grant it the control it wants. The correct answer is: exclusive

Intensive distribution is designed to have as many products in as many outlets as possible. The correct answer is: intensive distribution

Retailers with stores in multiple markets often set different prices for the same merchandise to compete better with local stores. However, customers expect pricing consistency for the same item across channels. The correct answer is: pricing

Extreme value retailers are small, full-line discount stores that offer a limited merchandise assortment at very low prices. The correct answer is: Extreme value retailers

Consumers desire a seamless experience when interacting with multichannel retailers. Therefore, retailers need to provide a consistent brand image across all channels. The correct answer is: brand image consistency

Store-based retailers have limitations in terms of the amount of merchandise they can carry in the space available. Websites are limited only by the size of their distribution centers, combined with their suppliers' ability to ship goods quickly. The correct answer is: the amount of merchandise that can be carried in a physical store.

Store-based retailers have limitations in terms of the amount of merchandise they can carry in the space available. Websites are limited only by the size of their distribution centers, combined with their suppliers' ability to ship goods quickly. The correct answer is: the amount of merchandise that can be carried in a physical store.

In choosing retail partners, Natalie must first assess how likely it is for certain retailers to carry the product. The correct answer is: How likely is it for certain retailers to carry this product?

Retail distribution centers (DCs) supporting a store channel are designed to ship many cartons of merchandise to stores. In contrast, the DCs supporting a catalog and Internet channel are designed to ship a few items to individual customers. The correct answer is: in quantity of items shipped

Unique and unusual aspects of the store like lighting, furniture, scents, music, and special displays attract customers to a store and make the shopping experience more enjoyable. The correct answer is: in-store promotions.

Retailing today is changing, both in the United States and around the world. Manufacturers no longer rule many supply chains, as they once did. Retailers like Walmart, Home Depot, and Kroger dictate to their suppliers what should be made, how it should be configured, when it should be delivered, and, to some extent, what it should cost. They do not, however, dictate which competitors their suppliers should collaborate with. The correct answer is: which competitors they should collaborate with.

Retailers buy in quantity from manufacturers and then sell single items to consumers, thus providing a storage function. The correct answer is: storage.

Emphasizing fresh, locally sourced perishables is a successful strategy conventional supermarkets use to compete against intrusions by other food retailing formats. The correct answer is: emphasize fresh, locally sourced perishables.

Selective distribution intensity, in which a few sellers in a given area are permitted to sell a product, is a good strategy for maintaining an image and controlling the flow of merchandise without resorting to the more extreme solution, exclusive distribution. The correct answer is: Selective

Personalizing product information and service, particularly when purchasing a complicated product, is a benefit of a traditional retail store. The correct answer is: provide personalized and meaningful product information.

Manufacturers must know where their target customers expect to find their products, or they will not know which retailers to consider as partners. The correct answer is: where their target customers expect to find their products.

Stores are the only channel that accepts cash payments. Some customers prefer to pay with cash because it is easy, resolves the transaction immediately, and does not result in potential interest payments. The correct answer is: accepting cash payments.

Intensive distribution refers to getting a product into as many outlets as possible. The correct answer is: intensive

A multichannel strategy is when a company uses multiple sales channels, such as stores, catalogs and the Internet. The correct answer is: a multichannel strategy.

Large retailers like Walmart have become so powerful that today they dominate their supply chains. The correct answer is: large retailers

CRM databases collect information on customers, which can be used to identify the best customers and to increase customer loyalty. The correct answer is: increased customer loyalty.

In some situations, technology can be used to augment or replace sales or customer service personnel—as with self-checkout lanes in grocery stores. The correct answer is: in-store kiosks or self-checkout lanes.

M-commerce (or mobile commerce) refers to the ability to purchase products through a mobile phone. The correct answer is: M-commerce.

Wholesalers connect channel members together, including businesses and manufacturers, but they do not sell to consumers. The correct answer is: consumers.