Quiz 5 – ITEC 3325
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In the context of Web marketing, _____ are display ads that appear on top of a browser window, blocking the user's view.
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pop-up ads
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In a value chain, service involves ____________.
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activities to support customers after the sale of products
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In Web Marketing, with __________, information is sent to users based on their previous inquires, interests, or specifications.
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push technology
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Identify the e-commerce business model that brings sellers and buyers together on the Web and collects commissions on transactions between these parties.
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The brokerage model
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Government and nonbusiness organizations are prohibited from using e-commerce applications.
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False
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Electronic data interchange (EDI) and electronic funds transfer (EFT) are forms of ________ e-commerce transactions.
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business-to-business
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E-commerce sites that use the _______ collect data on consumers and businesses and then sell this data to other companies for marketing purposes.
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infomediary model
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E-commerce provides product acknowledgements through phone calls and faxes.
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False
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E-commerce is part of e-business.
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True
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E-commerce is a subset of social commerce.
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False
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E-commerce activities that take place within an organization's data communication network are part of ______>
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intrabusiness e-commerce
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A _____ concentrates on a specific function or business process and automates this function or process for different industries.
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horizontal market
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A ____ is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.
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smart card
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A ______ is initiated by a group of consumers and enables a customer to bid on specific products or make a request for quotation (RFQ) at a common place for selling products.
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buyer-side marketplace
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A popular application of the __________, which is a major business-to-business (B2B) e-commerce model, is e-procurement.
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seller-side marketplace model
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A similarity between e-commerce and traditional commerce is that both:
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concentrate on selling products to generate profit
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A(n) ______ is an artificial intelligence application that can be used for Web marketing.
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intelligent agent
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A(n) ______ is the electronic exchange of money or scrip.
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electronic payment
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In the context of Web marketing, any element of a Web page that is clicked counts as a _____ to a server.
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hit
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_______ supports m-commerce applications.
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Wireless wide area networks
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_______ relies on text-to-speed technologies.
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voice-based e-commerce
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_______ is a mix of traditional commerce and e-commerce.
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click-and-brick e-commerce
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In the context of e-government applications, crisis response is categorized as a ______ application.
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government-to-government
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In the context of e-government applications, e-training for government officials is categorized as a ______ application.
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government-to-employee
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In the context of mobile marketing strategies, in-game mobile marketing:
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uses mobile ads that appear between loading screens within popular games
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In the context of the seller-side marketplace model, ____ prevents purchases from supplies that are not on the approved list of sellers.
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e-procurement
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In the context of trading partner agreements, which of the following is true of electronic business Extensible Markup Language (ebXML)?
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ebXML allows Web browsers to select only the data requested in a search.
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Jack is a gamer, and every time he plays at a gaming center, he pays five dollars using a card that he recharges electronically every week. It is evident that Jack uses ______ as the mode of payment.
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e-cash
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Large corporations (such as General Electric or Boeing) as well as consortiums of large companies use the ________ model.
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buyer-side marketplace
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Mobile commerce (m-commerce) is based on the _______.
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Wireless Application Protocol
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Mobile commerce (m-commerce) predominantly relies on voice recognition and text-to-speech technologies.
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False
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One method of conducting voice based e-commerce is using e-wallets.
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True
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One of the advantages of e-commerce is that it:
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improves customer service.
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Online auction sites that involve business transactions between users of products and services are categorized as ______ e-commerce.
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consumer-to-consumer
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________, in e-commerce, means all market participants can trade at the same price.
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Price transparency
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___________ offers a secure, convenient, and portable tool for online shopping and stores personal and financial information, such as credit card numbers, passwords, and PINs.
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an e-wallet
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_________ is the first activity involved in a typical business-to-consumer (B2C) cycle.
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information sharing
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______ is a primary activity in a value chain that involves processing raw materials into finished goods and services.
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Operations
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______ is a primary activity in a value chain that involves moving and storing products, from the end of the production line to end users or distribution centers.
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Outbound logistics
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____________ is a popular online payment system used on many online auction sites.
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PayPal
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______ is a method for improving the volume or quality of traffic to a Website.
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Search engine optimization.
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______ is a method for advertisers to pay for cost per view or cost per click, which is typically one-tenth of a cent.
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Micropayment
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___________ are community-based marketplaces that enable individuals to communicate directly with each other and conduct e-commerce operations.
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Peer-to-peer e-commerce platforms
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Universities are an example of nonbusiness organizations that use e-commerce applications.
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True
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The ______________ of e-commerce is an extension of traditional marketing media, such as radio and television.
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advertising model
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The ________________ is an HTML tag that provides information on the keywords that represent the contents of a Web page.
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meta tag
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The ______________ concept introduced by Michael Porter consists of a series of activities designed to meet business needs by adding cost in each phase of the e-commerce process.
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value chain
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The _______, a widely used business model used in e-commerce, refers to generating revenue from more than one source.
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mixed model
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The use of e-wallets is restricted to nonportable devices.
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False
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The third-party exchange marketplace model is controlled by sellers and buyers.
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False
