UNIT 2: The Writing Process (Chapters 4,5,6) – Flashcards
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-Eliminate flabby expressions -Limit long lead-ins (unnecessary introductory words) -Drop unnecessary opening fillers -Replace redundancies (expressions that repeat meaning or include unnecessary words) -Purge empty words -Keep it simple by avoiding indirect, pompous language -Dump trite "business" phrases (worn-out expressions) -Drop cliches -Drop Slang -Unbury verbs that are needlessly converted to wordy noun expressions -Control exuberance
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Revising Tips
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-Enhance white space by **Adding headlines **Including bulleted or numbered lists **Using short sentences **Writing short paragraph **Setting effective margins -Use 1 to 1 1/2 inch margins -Setting for ragged-right margins -Choose appropriate typefaces -Use 10-12 pt font -Use vertical lists or enumerated items within sentences within sentences to improve comprehension -Use parallel construction by expressing similar ideas in balanced, matching constuctions -Use numbered lists to show a sequence -Use bulleted lists to highlight without necessarily showing a sequence -Add headings for quick comprehension -Types of headings to consider **Main headings **Subheadings **Category headings
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Designing documents for readability
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-Names and Numbers -Format -Spelling -Grammar -Punctuation
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What to watch for in proofreading
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-For reading messages on screen **Use the down arrow to reveal one line at a time **Read from a printed copy, to be safer -In general **Look for typos, misspellings, and easily confused words **Study the document for inconsistencies and ambiguous expressions **Look for factual errors
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How to proofread routine documents
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_Print a copy, preferably double spaced -set it aside and take a breather - allow adequate time for careful proofing -expect errors and congratulate yourself when you can find them -read the message at least time- once for meaning and once for grammar and mechanics -reduce your reading and focus on the individual words
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How to proofread complex documents
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Circular Did you encourage feedback so that you will know its success? -> How successful will this communication be? -> Does the message say what you want it to say?
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Evaluating a Business Message
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Planning, Drafting, and Revising
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Writing Process - Three Main Stages
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(1) What do you want to say; (2) Say It, (3) Say it Better
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Stages are defined as
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Recursive
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Are these stages recursive or linear?
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1/3
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How much time should a student spend in each stage?
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(1) Gathering and Collecting Information; (2) Analyzing and Organizing Information; (3) Choosing the Form, Channel, and Format of the Message
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What are the activities in the planning stage?
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(1) Define the Problem; (2) Consider the Audience and their Individual Contexts; (3) Consider your own Contexts; (4) Best Way to Achieve message;
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How do you Plan the message?
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(1) Organizational, (2) Professional, (3) Personal
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What are Individual Contexts?
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(1) Past Correspondence; (2) Employees; (3) Records; (4) Warranties; (5) Product Descriptions; (6) Surveys; (7) Interviews
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What types of research is done in gathering information?
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(1) Visualize Readers; (2) Keep their interests in mind; (3) List Pertinent Facts; (4) Brainstorming; (5) Diagrams
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What techniques can be used for gathering information?
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Your audience is the best guide for What and How
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How do you know what to include in your message?
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Info the reader will want, put it first.
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What is Direct Order?
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Put it Last, using the opening to prepare the audience
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What is Indirect Order?
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It is integral in how your audience will receive and accept the information.
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How is formatting important?
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Be Flexible; Avoid Perfectionism; Keep Going; Keep making progress
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What is the best advice for Drafting?
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Helps include all important information; Makes you more willing to revise
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Why Avoid Perfectionism in Drafting?
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(1) Revision; (2) Editing; (3) Proofreading
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What are three levels of Editing?
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(1) Revision of content; (2) Organization; (3) Formatting
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What are three levels of Revision?
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Get Feedback From Others!
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What is important in the Revising stage?
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Attractive and Readable Format
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What is critical to a message's success?
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(1) Purpose; (2) Format; (3) Composition
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What should you know about a Letter?
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Represent writer and topic formally to recipient. Correspondence with People Outside the your organization.
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What is the general Purpose of a Letter?
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Strategy and Humanness
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What is current emphasis on for a Letter?
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Internal Letters. Sometimes classified as Reports
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What is a Memorandum?
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(1) Date; (2) To; (3) From; (4) Subject Headings
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What is format of most Memos?
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Yes
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Are techniques for writing memos and emails similar?
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Eliminates phone tag; saves time; facilitates fast decisions; cheap; provides written record
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What are Pros of Email?
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Not Confidential; Doesn't Communicate Emotions, Tone of Voice, or Unspoken Communications; Can be Ignored or Delayed
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What are Cons of Email?
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Recipient's Name and Introduce Yourself
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How do you begin the message?
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Most Important Information First, and then Descending Order
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How do you present information in message?
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Use Direct Pattern if positive; Use Indirect Pattern if neutral or negative; State Objective; ALWAYS Consider Audience and Purpose
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How do you present information in long messages?
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Casual, Informal, or Formal
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Formality Considerations?
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Slang; Colloquialisms; Contractions; Short Sentences; for close friends only
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Casual?
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Proper Conversation; Personal Pronouns/Contractions; Sentences are Short, Organized, Well Structured;
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Informal?
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Keep Distance between Writer and Reader; Avoid Personal References/Contractions; Longer Sentences; for people of Higher Status
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Formal?
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(1) Conciseness; (2) Clarity; (3) Etiquette; (4) Correctness
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General considerations with Email Messages?
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Cut out nonessentials; Minimize references to Previous Communications
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Conciseness?
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Strive for Concreteness; Vigor; Precision; Short sentences and paragraphs
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Clairty?
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NO offensive or abusive emails should be sent, and no upper case, as that is considered SCREAMING
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Etiquette?
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Write Correctly so others will not think you are stupid or lack credibility
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Correctness?
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Your Name; Closing Statement such as Thanks, Regards in more formal messages
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How to end an email
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Cautiously i.e. BTW: by the way
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Use Initialisms?
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(1) Long, Complicated, Requires Negotiation; (2) Questions/Info need clarification/discussion; (3) Info Confidential/Sensitive, Requires Security, Could be Misinterpreted; (4) Emotionally Charged, Requires Tone of Voice; (5) Sent to Avoid; (6) Contains Sensitive Issues, Relays Feelings, Resolve Conflict
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When should email NOT be used?
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(1) Stress Brevity, uses abbreviations; (2) Convey ideas completely, minimal need for response; (3) Telephone message, but in writing.
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When to use Instant Messaging?
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*Purposeful- it conveys information and solves problems *Persuasive- its goal is to make the audience accept the message *Economical- it's concise and doesn't waste the reader's time *Reader-oriented-it focuses on the receiver, not the sender
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What Business Writing Is
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1. Prewriting **Analyze **Anticipate **Adapt 2. Writing **Research **Organize **Compose 3.Revising **Edit **Proofread **Evaluate
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Guffey's 3-x-3 Writing Process
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Estimated time writers should spend on each phase of the writing process -Prewriting (thinking and planning) = 25% -Writing (Organizing and composting) = 25% -Revising (45%) and Proofreading (5%)= 50%
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Scheduling the Writing Process
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-Analyzing the task includes **Identifying the purpose **Selecting the best channel -Anticipating the audience includes **Visualizing primary readers **Visualizing secondary readers
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Components of the First Phase of the Writing Process
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-Colleagues -Superiors and decision makers -Customers and general audiences
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Three major audiences to envision when determining what to write
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-How important is the message -How much feedback is required -how fast is feedback needed -is a permanent record necessary - how much can be spent -how formal is the message -how sensitive or confidential is the message
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Questions to ask when selecting the best channel for a message
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-Discribes the extent to which a channel or medium recreates or represents all the information available in the original message -Specifies that a richer medium, such as face-to-face conversation permits more interactivity and feedback -Specifies that a leaner medium, such as a report or proposal, presents a flat, one-dimensional message -Specifies that richer media enable the sender to provide more verbal and visual cues and allow the sender to tailor the message
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Media Richness Theory
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1. Spotlight audience benefits (example: the warranty starts working for you immediately) 2. Cultivate the "you" view (example: your account is not open) 3.Be conversational but professional (your report was well written, not your report was totally awesome) 4. Express thoughts positively (you will be happy to, not you won't be sorry that) 5.Be courteous (please complete the report, not you must complete the report) 6. Strive for bias-free language, avoiding gender, race, age, and disability biases (example: office workers, not office girls) 7. Use plain language and familiar words (salary not renumeration) 8. Employ precise, vigorous words (fax me, not contact me)
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Eight adaptive techniques to create a positive tone in a message
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-Sender-Focused **We are requiring all staffers to complete these forms in compliance with company policy **Because we need more space for our new inventory, we are having a two-for-one sale -Receiver-Focused **Please complete these forms so that you will be eligible for health and dental benefits **This two-for-one sale enables you to buy a year's supply of paper, but pay only for six month's worth -"I" and "we" view **We take pleasure in announcing an agreement we made with HP to allow us to offer discounted printers in the student store **We are issuing a refund **I have a few questions I would like feedback -"You" view **An agreement with HP allows you and other students to buy discounted printers at your student store **You will receive a refund **Because your feedback is important, please answer a few questions
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Developing Reader Benefits and the "You" view
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-Negative Expression **You overlooked **You state that **You failed to **You claim that **You are wrong -Hidden message **You are careless **I don't believe you **You are careless **It is probably untrue **I am right
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Negative Expressions and their hidden meanings
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-When projects are larger than one person can handle -when projects have short deadlines -when projects require the expertise or consensus of many people
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Team writing is often necessary for project work
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Phase 1: Prewriting **Team Members work closely to determine, purpose, audience, content, and organization Phase 2: Writing ** Team members work separately **Phase 3: Revising **Team members work together, synthesize, one person may do the final proofreading
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Three Phases for the Team writing process
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-When communicating investment information, avoid misleading information, exaggeration, and half truths -When communicating safety information, warn consumers of risks in clear, simple language -When communicating marketing information, avoid statements that falsely advertise prices, performance capability, quality, or other product characteristics -When communicating human resources information **Avoid subjective statements in evaluating employees; describe job-related specifics objectively **Avoid promissory statements in writing jobs ads, application forms, and offer letters -Assume that everything is copyrighted _Understand that Internet items are NOT public domain -Observe fair use restrictions
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Adapting to legal and ethical responsibilities
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-Purpose and Character **Is the item to be used for profit or nonprofit -Nature of copyrighted work **Is the information necessary for the public good -Amount and sustainability of portion used **Is the amount to be copied a small portion of a large work or a substantial portion of a small work -Effect on the potential market for or value of the copyrighted work **Does the fair-use copying interfere with the author's potential profit from the original
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Four-factor test to asses fair use
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-Accessing information electronically on the internet and in databases -Searching manually in books, articles, and other secondary sources -investigating primary sources, such as interviews and surveys -experimenting scientifically with control groups
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Types of Formal Research
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-Looking in the company files -Talking with your boss -Interviewing the target audience -Conducting an informal survey -brainstorming for ideas -developing a cluster diagram
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Types of Informal Research Methods and Idea Generation
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-analyze ideas generated in the original cluster diagram -cross out ideas that are obviously irrelevant; simplify and clarify - add new ideas that seem appropriate -study the ideas for similarities -Group similar ideas into classifications -Prepare an outline if the organization seems clear -make sub cluster circles around each classification for further visualization
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Tipes for organizing in a cluster diagram
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**Listing **Outlining
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Methods for Organizing Ideas
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-Define the main topic (purpose of message) in the title -Divide the main topic into major components or classifications (preferably three to five; if necessary, combine small components into one larger category -Break each major component into sub points -Avoid putting a single item under a major component; if you have only one sub point, integrate it with the main item above it or reorganize -Try to make each component exclusive -Use details, illustrations, and evidence to support subpoints
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Tips for Making Outlines
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-The direct pattern for receptive audiences -The indirect pattern for unreceptive audiences
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Methods for Groups Ideas into Patterns
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-Recognize phrases and clauses **Clauses have subjects and verbs; phrases do not. **Independent clauses are complete; dependent clauses are not **Phrases and dependent clauses cannot function as sentences -Avoid run-ons (a sentence with two independent clauses- without coordinating conjunction or a semicolon) -Avoid comma splice (joining two independent clauses without using a coordinating conjunction) -Use short sentences (comprehension rates listed below) **8 word (100% comprehension rate) **15 words (90% comprehension rate) **19 words (80% comprehension rate) ** 28 words (50% comprehension rate) -Emphasize the most important ideas by using vivid words -Emphasize the main idea by labeling it -Emphasize the most important idea by placing it first or last in a sentence -Emphasize the most important idea by placing it in a simple sentence or in an independent clause -Emphasize the most important idea by making sure it is the subject of the sentence -Use active-voice verbs for most sentences -Use passive-voice verbs to deemphasize the performer or to be tactful
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Creating Effective Sentences
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Direct and Clear in Active Voice **The manager completed reviews for all employees -Indirect and less clear in passive voice **Performance reviews were completed for all employees by the manager
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Use Active Voice for Directness, Vigor, and Clarity
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-Less tactful or effective in active voice **We cannot grant you credit -More tactful or effective in passive voice **Credit cannot be granted
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Use passive voice to be tactful
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-Avoid misplaced modifier by keeping phrases close to the words they describe **Not: An autopsy revealed the cause of death to be strangulation by the coroner **Do: An autopsy by the coroner revealed the cause of death to be strangulation -Avoid dangling modifiers (a word of phrase that modifies a word not clearly stated in the sentence) **Not: Walking down the street, our sign is easy to see **Do: Walking down the sweet, people can easily see our sign
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Creating effective sentences
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-To create effective paragraphs, discuss only one topic in a paragraph -Arrange paragraphs in one of these plans **Direct plan: main sentence followed by supporting sentences (best for defining, classifying, illustrating, and describing ideas) **Pivoting Plan: Limiting sentences, main sentence, supporting sentences (for comparing and contrasting) **Indirect Plan: Supporting Sentences, main sentence (good for describing causes followed by effects) -To build coherence, link ideas with one of these devices **Sustain the key: repeat a key expression or use a similar one throughout a paragraph **Dovetail sentences: Connect the beginning of each new sentence with a word from the end of the previous sentence **Use a pronoun: Use a pronoun in one sentence to refer to a noun in the previous sentence -Compose short paragraphs (eight or fewer lines)
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Drafting effective paragraphs
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-Sustain the key idea by repeat or rephrasing it -Dovetail sentences by connecting the beginning of each new sentence with a word from the end of the previous sentence -Use a pronoun in one sentence to link to its antecedent -Use transitional expressions
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Techniques for building coherence