Marketing – Objective 1.05 Vocabulary – Flashcards
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Facts
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something that actually exists; reality; truth
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Estimates
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an approximate judgment or calculation
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Predictions
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a forecast of something to happen
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Relationships
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a connection, association, or involvement
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Marketing Information
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data collected from internal sources, external sources or marketing research
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Request and complaint reports
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A record of customers and the products they request and complaints they made
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Lost sales reports
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a report that records why items or orders are cancelled
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Call reports
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a report that list sales people's meeting or contact with customers
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Activity reports
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reports requiring salespeople to provide details of their activity in a given period
