Ending the War Between Sales and Marketing- Harvard Business Review-lektura – Flashcards

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interconnected
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(of two or more things) to ​connect with or be ​related to each other
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​despite the ​fact that
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​despite the ​fact that
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get along
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If two or more ​people get along, they like each other and are ​friendly to each other
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toward
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in the ​direction of
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rep
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representative
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commissions
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to ​formally ​choose someone to do a ​special ​piece of ​work, or to ​formally ​ask for a ​special ​piece of ​work from someone:
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out of touch
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not ​informed or not having the same ​ideas as most ​people about something, so that you make ​mistakes:
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myopic
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​unable to ​understand a ​situation or the way ​actions will ​affect it in the ​future:
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insufficient
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not enough
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contributions
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something that you ​contribute or do to ​help ​produce or ​achieve something together with other ​people, or to ​help make something ​successful
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alignment
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an ​arrangement in which two or more things are ​positioned in a ​straight ​line or ​parallel to each other:
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parallel
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If two or more ​lines, ​streets, etc. are parallel, the ​distance between them is the same all along ​their ​length
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conversely
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from a different and ​opposite way of ​looking at this
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enable
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to make someone ​able to do something, or to make something ​possible
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enhance
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to ​improve the ​quality, ​amount, or ​strength of something
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overall
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in ​general ​rather than in ​particular, or ​including all the ​people or things in a ​particular ​group or ​situation
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among
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in the ​middle of or ​surrounded by other things
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fall into sth
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to ​start doing something, often without ​intending to
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assess
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to ​judge or ​decide the ​amount, ​value, ​quality, or ​importance of something (oszacować)
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varies
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If things of the same ​type vary, they are different from each other, and if you vary them, you ​cause them to be different from each other:
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significantly
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in a way that is ​easy to ​see or by a ​large ​amount
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equate
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to ​consider one thing to be the same as or ​equal to another thing
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conceive
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to ​imagine something
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relieve
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to make an ​unpleasant ​feeling, such as ​pain or ​worry, less ​strong (uśmierzyć)
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chores
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a ​job or ​piece of ​work that is often ​boring or ​unpleasant but ​needs to be done ​regularly (obowiązek)
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conduct
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to ​organize and ​perform a ​particular ​activity
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determine
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to ​control or ​influence something ​directly, or to ​decide what will ​happen
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collateral
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​valuable ​property ​owned by someone who ​wants to ​borrow ​money, that they ​agree will ​become the ​property of the ​company or ​person who ​lends the ​money if the ​debt is not ​paid back
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direct mail
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the ​activity in which ​companies or ​organizations write to ​people to ​try to ​persuade them to ​buy ​their ​product or give ​money, etc.
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adjunct
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something ​added or ​connected to a ​larger or more ​important thing
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calls for sth
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to ​demand that something ​happens
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humble
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not ​proud or not ​believing that you are ​important:
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ancillary
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​providing ​support or ​help
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sights
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the ​ability to ​see
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apt to
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​suitable or ​right for a ​particular ​situation
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divide
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to (​cause to) ​separate into ​parts or ​groups
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tensions
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the ​natural ​force ​existing in a ​liquid that ​holds ​its ​surface together(napięcie)
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retail
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the ​activity of ​selling ​goods to the ​public, usually in ​shops
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promotional
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​intended to ​advertise something
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tangible
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​real and not ​imaginary; ​able to be ​shown, ​touched, or ​experienced
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contribute
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to give something, ​especially ​money, in ​order to ​provide or ​achieve something together with other ​people
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entrenched
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Entrenched ​ideas are so ​fixed or have ​existed for so ​long that they cannot be ​changed (gwarantowane)
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attuned to
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​able to ​understand, or being very ​familiar with
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rejection
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the ​act of ​refusing to ​accept, use, or ​believe someone or something
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incentives
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something that ​encourages a ​person to do something (bodziec)
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align
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to put two or more things into a ​straight ​line
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quota
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a ​fixed, ​limited ​amount or ​number that is ​officially ​allowed (limit/kontyngent)
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develop
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to (​cause something to) ​grow or ​change into a more ​advanced, ​larger, or ​stronger ​form
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preoccupied
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​thinking or ​worrying about something too much (zatroskany)
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disputes
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an ​argument or ​disagreement, ​especially an ​official one between, for ​example, ​workers and ​employers or two ​countries with a ​common ​border (spór)
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fences
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a ​structure that ​divides two ​areas of ​land, ​similar to a ​wall but made of ​wood or ​wire and ​supported with ​posts
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contentious
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​causing or ​likely to ​cause ​disagreement (kontrowersyjny)
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boundary
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a ​real or ​imagined ​line that ​marks the ​edge or ​limit of something
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blurred
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​difficult to ​understand or ​separate ​clearly (rozmyty)
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relevant
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connected with what is ​happening or being ​discussed (właściwy)
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slip into sth
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to ​quickly put on a ​piece of ​clothing
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embedded
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​fixed into the ​surface of something
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assessment
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the ​act of ​judging or ​deciding the ​amount, ​value, ​quality, or ​importance of something, or the ​judgment or ​decision that is made
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gauge
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to ​calculate an ​amount, ​especially by using a ​measuring ​device
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intended
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the ​person that you are going to ​marry
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gamut
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the ​whole ​range of things that can be ​included in something
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inevitably
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in a way that cannot be ​avoided
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articulate
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express
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prolongs
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to make something last a ​longer ​time
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up to date
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modern, ​recent, or ​containing the ​latest ​information
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sit in on
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to make a ​judgment on someone ​especially when you have no ​right to do so
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appoint
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to ​choose someone ​officially for a ​job or ​responsibility
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liaison
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​communication between ​people or ​groups who ​work with each other
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colocate
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(of words and ​phrases) to often be used together in a way that ​sounds ​correct to ​people who have ​spoken the ​language all ​their ​lives, but might not be ​expected from the ​meaning
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dispersed
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to ​spread ​across or ​move away over a ​large ​area, or to make something do this
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facilitate
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to make something ​possible or ​easier
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incentive
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something that ​encourages a ​person to do something
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quotas
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a ​fixed, ​limited ​amount or ​number that is ​officially ​allowed
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ensure
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to make something ​certain to ​happen
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tapp
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to ​hit something ​gently, and often ​repeatedly, ​especially making ​short, ​sharp ​noises
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disruption
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an ​interruption in the usual way that a ​system, ​process, or ​event ​works
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straightforward
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​easy to ​understand or ​simple
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tougher
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​strong; not ​easily ​broken or made ​weaker or ​defeated
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emphasized
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to show that something is very ​important or ​worth giving ​attention to
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ombudsman
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someone who ​works for a ​government or ​large ​organization and ​deals with the ​complaints made against it:
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funnels
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an ​object that has a ​wide round ​opening at the ​top, ​sloping ​sides, and a ​narrow ​tube at the ​bottom, used for ​pouring ​liquids or ​powders into ​containers with ​narrow ​necks
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sequences
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a ​series of ​related things or ​events, or the ​order in which they ​follow each other
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ongoing
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​continuing to ​exist or ​develop, or ​happening at the ​present ​moment
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merit
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the ​quality of being good and ​deserving ​praise
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prevents
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to ​stop something from ​happening or someone from doing something
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hand sth off
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to give ​responsibility for something to someone else
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backbone
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the ​line of ​bones down the ​centre of the back that ​provides ​support for the ​body
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prospecting
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the ​activity of ​searching for ​gold, ​oil, or other ​valuable substances on or under the surface of the Earth
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templetes
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a ​pattern made of ​metal, ​plastic, or ​paper, used for making many ​copies of a ​shape or to ​help ​cut ​material accurately
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reinvent
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to ​produce something new that is ​based on something that already ​exists
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handing off
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to give ​responsibility for something to someone else
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accouse
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to say that someone has done something ​morally ​wrong, ​illegal, or ​unkind
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advocacy
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support ( pomp , adwokatura)
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funnel
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an ​object that has a ​wide round ​opening at the ​top, ​sloping ​sides, and a ​narrow ​tube at the ​bottom, used for ​pouring ​liquids or ​powders into ​containers with ​narrow ​necks
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splitting
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a very ​severe ​pain that you ​feel in ​your ​head
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sensing
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an ​ability to ​understand, ​recognize, ​value, or ​react to something, ​especially any of the five ​physical ​abilities to ​see, ​hear, ​smell, ​taste, and ​feel:
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insights
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(the ​ability to have) a ​clear, ​deep, and sometimes ​sudden ​understanding of a ​complicated ​problem or ​situation
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thorny
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A thorny ​problem or ​subject is ​difficult to ​deal with
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downstream
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used to ​describe something that ​happens ​later in a ​process or ​series of ​events
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outlined
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the ​main ​shape or ​edge of something, without any ​details:
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sow
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to put ​seeds in or on the ​ground so that ​plants will ​grow
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reap
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to ​cut and ​collect a ​grain ​crop
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assessed
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to ​judge or ​decide the ​amount, ​value, ​quality, or ​importance of something
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wrestle
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to ​fight with someone (​especially as a ​sport) by ​holding them and ​trying to ​throw them to the ​ground
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insurmountable
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(​especially of a ​problem or a ​difficulty) so ​great that it cannot be ​dealt with successfully
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underperform
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to make less ​profit than other ​investments of the same ​type
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enhancement
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a ​change, or a ​process of ​change, that ​improves something or ​increases its ​value
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facilitate
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to make something ​possible or ​easier
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