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Promotion refers to all of the..

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activities a seller uses to persuade consumers to buy

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some promotion activities are intended to _____ and ____ consumers

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inform and remind

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other promotional actives exist ____ and______

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engage and entertain

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in the 21st century, promotion has become much more focused on ______ and ______ because as consumers we are _______

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entertainment and engagement, OVERCONNECTED

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sharing economy is also known as:

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collaborative economy, peer to peer economy or collaborative consumption

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in a sharing economy, people share _____ directly with each-other, coordinated via the internet, bypassing commercial enterprises

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assets

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businesses can benefit from sharing economies through events such as:

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flash sales, in app purchases and shopping parties

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fauxsumerism is the preference for:

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shopping over buying

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social shopping is an e-commerce method that combines ________ and _____

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social networking and shopping

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examples of social shopping sites:

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etsy and polyvore

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social shopping mimics:

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experiences found in physical stores

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offline retailers describes

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the event of online stores building physical stores, such as birchbox and nastygal

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pop up shops are:

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temporary retail spaces that spring up in unusual places

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omnichannel retailing is the evolution of:

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a seamless approach to the consumer experience through all available shopping channels such as mobile internet devices computers brick and mortar stores television radio, etc.

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disruptive innovation is a term coined by

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Clayton Christenson

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disruptive innovation describes a process by which...

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a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors, the people who do this are referred to as disruptors

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cause marketing involves a cooperative effort between

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a for profit business and a non-profit org

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marketing is defined as:

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the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients partners and society at large

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marketing mix:

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product price place promotion

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branding is the process involved in:

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creating a unique name and image for a product in the consumer's mind through promotion

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communication refers to:

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the transmission or exchange of information

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there must be ____ _____between the message receiver and the message sender for communication

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common thinking

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communication begins with the _______

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sender

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the arrangement if words and symbols is termed _____

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encoding

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_______ are the methods by which the message is translated

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channels

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buzz marketing also known as _____, manages what?

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viral marketing, word of mouth discussions

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once the message has been sent, the receiver must ______ the message, which means transform in back into thought

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decode

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feedback is:

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the response from the receiver back to the sender and lets the sender know that it was received and how it was understood

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the tools used to achieve marketing and communication goals are referred to as the _____ ____

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promotion mix

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in fashion, the promotion mix categories include:

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advertising, direct marketing, sales promotion, public relations, personal selling, fashion shows, special events and visual merchandising

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advertising can be ____ or ____

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traditional or digital

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advertising is any:

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non-personal message paid for, placed in the media, and controlled by the sponsor

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_____ ____ described the process by which organizations communicate directly with target customers to generate response or transaction

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direct marketing

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sales promotion refers to the activities that:

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provide extra value or incentives to customers, distributers or employees to generate immediate sales

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_____ _____ is a distinctive management function that helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an org and its publics

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public relations

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public relations shapes ___ _____

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public opinion

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_______ ____ is the direct interaction between the consumer and the seller for the purpose of making a sale

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personal selling

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a ____ ___ is a one-time occurrence with planned activities focused on a specific purpose

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special event

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___ ____ is the physical presentation of products in a nonpersonal approach to promote the image of a firm and the sale of merchandise to consumers

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visual merchandising

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Integrated marketing communications involves:

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coordinating the different promotional elements with other marketing activities, USE OF ONE BRANDING MESSAGE THROUGHOUT ALL

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some _____ AND _____ considerations when promoting are: persuasion, ethics, gender, globalization, children, cultural diversity

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social and ethical

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_____ ______ researches study the decision marking processes

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CONSUMER BEHAVIOR

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fashion _____ is the act of acquiring and using products

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consumption

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___ ___ is the process of choosing among possible alternatives

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decision-making

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shopping at the same store for the same brand without much thought is:

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routine decision making

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products that are inexpensive and of low risk to us result in

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low-involvement purchases

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internal influences on consumers to refer to:

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those elements that are part of the internal makeup of the consumer such as attitude, perceptions, personalities and motives

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consumers have _____ towards products

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attitudes

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the behavioral intentions sequence:

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experiences--->beliefs--->attitudes---->intentions----->behaviors

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____ is the process of becoming aware of something through senses

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perceptions

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personality is the combination of:

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characteristics or qualities that form an individuals distinctive character

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____ are the reasons customers buy

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motives

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_____ ____ on consumers are elements that are not part of their internal makeup and are learned from being around others

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external influences

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external influencers include:

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culture, status, values and reference groups

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____ refers to a persons social group or professional standing

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status

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_____ are our principle standards of bahvior

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values

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a ____ ___ is a group of people related to us or with similar values that we use to inform attitudes and behavior

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reference group

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a ____ is a system for putting things into groups according to their similarities

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typology

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____ are the earliest adopters of fashion

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innovators

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the rise stage is associated with:

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early adopters and opinion leaders

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obsolescence is associated with fashion _______

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laggards, 16 PERCENT OF BUYERS

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_____ _____ involves dividing a large population of consumers into subsets of consumers called ___ ___ or ___ ____

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market segmentation, target market or market segment

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demographic segmentation groups consumers based on the:

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statistical characteristics of a population

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the time in which a consumer was bord creates a bond with other consumers born in this time greating groups called:

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age cohorts

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personal income is:

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gross amount of income from all sources: wages and salary, interest and dividends

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disposable income is

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personal income minus taxes

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discretionary income is what is left over after all ___ have been covered

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necessities

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race is the...

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biological heritage of an individual

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_____ is the description of a group bound together by ties of cultural homogenieity

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ethnicity

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___ ___ groups consumers by geopgraphical areas

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geographic segmentation

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___ ___ groups consumers based on social class, lifestyle characteristics, activities, interests and opinions

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psychographic segmentation

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____ ___ groups consumers based on specific patterns of hebior they display when making purchase decisions

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behavioral segmentation

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_____ segmentation groups consumers based on their needs or problems and the benefits they will get from buying

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benefit

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research data is obtained from two sources:

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primary and secondary

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the three types of primary research are:

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exploratory, descriptive, casual

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primary data is achieved through these three:

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observational research, survey research, experimental research, focus group research

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types of secondary research are:

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holistic, data driven, consumer-centric and storytelling

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