question

two part pricing

answer

Many amusement parks charge a daily ticket or season pass charge plus additional fees for food and other in-park features. This is called __________. A. two-part pricing B. by-product pricing C. product-bundle pricing D. optional-product pricing E. product line pricing

question

win a large market share

answer

One major objective of a market-penetration pricing strategy is to __________. A. skim off small but profitable segments B. set a high price to gain profits C. win a large market share D. prevent customer dissatisfaction E. attract buyers willing to pay a higher price

question

product line

answer

Whirlpool washers and dryers are offered in many different models. Whirlpool will use __________ pricing to determine the price steps between the different models. A. optional-product B. product-bundle C. captive-product D. two-part pricing E. product line

question

Cutting prices in an industry with excess capacity may lead to price wars.

answer

Which of the following statements is true regarding initiating price cuts? A. Cutting prices in an industry with excess capacity may lead to price wars. B. If faced with excess capacity a firm should not cut its price. C. Firms never cut prices, they only raise them. D. Cutting price has no effect on costs. E. When faced with falling demand, firms should not cut prices.

question

companies can under some circumstances price items below cost

answer

Which of the following statements regarding public policy and pricing is correct? A. Sellers are allowed to punish dealers who do not price a product at the manufacturer's suggested retail price (MSRP). B. Companies are usually free to charge whatever prices they wish. C. It is legal in some industries for sellers to collude with competitors when setting prices. D. Federal statutes apply to both interstate and intrastate commerce. E. Companies can, under some circumstances, price items below cost.

question

Segmented pricing practices can cause consumer resentment

answer

Which of the following statements regarding segmented pricing is correct? A. Perceived value does not have to be considered when using segmented pricing. B. For segmented pricing to be effective, the segments should have the same degree of demand. C. Segmented pricing is not used to price different versions of a product. D. Segmented pricing practices can cause consumer resentment. E. Different locations are not used as a basis for segmented pricing.

question

when the number of firms involved is small

answer

When would a competitor most likely react to a firm's price change? A. When the number of firms involved is large B. When buyers are not well informed about the product C. When the product is differentiated D. When buyers are not well informed about prices E. When the number of firms involved is small

question

market penetration pricing

answer

A company has set a low price on a new product it introduced. They want to maximize their market share and attract a large number of buyers quickly. Which new product pricing strategy should the company use? A. Market-penetration pricing B. Market-skimming pricing C. Optional product pricing D. Captive-product pricing E. Psychological pricing

question

promotional allowances

answer

A soda pop company offers a discount to a grocer. In exchange, the grocer agrees to provide in-store advertising for the soda pop and additional sales-support. This is an example of __________. A. cash discounts B. discounts C. promotional allowances D. trade-in allowances E. segment discounts

question

product bundle

answer

Many personal care companies combine toothpaste with a toothbrush at a reduced price. This is an example of __________ pricing. A. by-product B. captive-product C. two-part D. product line E. product-bundle

question

demand and the nature of the market

answer

Two external factors which must be considered in pricing decisions are __________. A. the marketing mix and demand B. the marketing mix and the economy C. demand and the nature of the market D. the marketing mix and the nature of the market E. company objectives and the marketing mix

question

Under oligopolistic competition each seller is alert and responsive to competitors' pricing strategies and marketing moves

answer

Which of the following statements is correct regarding different types of markets? A. Under monopolistic competition the market is dominated by one seller. B. In a pure monopoly, the market consists of many buyers and sellers trading over a range of prices. C. Under oligopolistic competition, the market consists of many buyers and sellers trading in a uniform commodity and sellers do not spend much time on marketing strategy. D. Under oligopolistic competition each seller is alert and responsive to competitors' pricing strategies and marketing moves. E. Under pure competition sellers spend considerable time on marketing strategy and pricing decisions.

question

break even pricing

answer

Which of the following is a cost-based pricing approach? A. Break-even pricing B. Competition-based pricing C. High-low pricing D. EDLP pricing E. Value-added pricing

question

Customers have put increasing pricing pressures on many companies

answer

Which of the following statements about price is correct? A. Marketers do not a have lot of flexibility in setting and changing price. B. Pricing is not a problem for marketing executives. C. Customers have put increasing pricing pressures on many companies. D. Prices have no impact on a firm's bottom line. E. Price is not an important competitive asset.

question

the company's overall marketing strategy, objectives, and marketing mix

answer

Internal factors that affect pricing include __________. A. the nature of the market, demand, and the economy. B. the company's overall marketing strategy, objectives, and the nature of the market C. the company's overall marketing strategy, objectives, and marketing mix D. the company's overall marketing strategy, objectives, and demand E. the company's overall marketing strategy, the nature of the market, and demand.

question

Average cost tends to decrease with accumulated production experience

answer

Which of the following statements is true regarding costs? A. Experience curve pricing is a low risk strategy. B. Variable costs vary directly with the level of sales. C. Costs do not vary with different levels of production. D. Totals costs are the sum of long-run average costs and short-run average costs. E. Average cost tends to decrease with accumulated production experience.

question

value added pricing

answer

Luxury automobile manufacturers typically add quality, services, and other features to differentiate their offers and thus support their higher price. This is an example of __________. A. everyday low pricing B. customer-based pricing C. good-value pricing D. value-added pricing E. cost-based pricing

question

product costs

answer

Which factor sets the floor on setting a product's price? A. Competitors B. Product costs C. Revenue D. Demand E. Customer's value perceptions

question

The price is set by adding a standard mark-up to the cost of the product

answer

How is price determined using cost-plus pricing? A. The price is set so that total revenue covers total costs. B. The price is set based on demand. C. The price is set by determining the customer's value perceptions. D. The price is set by adding a standard mark-up to the cost of the product. E. The price is set based on competitor's prices.

question

good value pricing

answer

The strategy of __________ means that the firm attempts to offer the right combination of quality and good service at a fair price. A. good-value pricing B. everyday low pricing C. customer-based pricing D. value-added pricing E. cost-based pricing

question

All the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use

answer

Which of the following best reflects the role of retailing in the distribution channel? A. All the activities involved in breaking down large volumes of goods for resale to retailers B. All the activities involved in selling goods over the Internet C. All the activities involved in selling raw materials to manufacturers D. All the activities involved when consumers sell to other consumers on auction websites E. All the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use

question

experiential retailing

answer

L.L.Bean has turned its flagship store and campus in Freeport, Maine into a full-fledged outdoor adventure center. There, customers can hike, kayak, or go seal watching at nearby Cisco Bay. This is an example of __________. A. a community shopping center B. experiential retailing C. full-service retailing D. omni-channel retailing E. one-stop shopping

question

Green retailing initiatives extend to helping consumers be more environmentally responsible

answer

Which of the following statements regarding green retailing is correct? A. Green retailing initiatives hurt the bottom line by increasing costs. B. The only current green retailing initiative is to offer environmentally friendly products. C. Retailers today are hesitant to adopt environmentally sustainable practices. D. Green retailing takes place at the store and does not extend to other channel members. E. Green retailing initiatives extend to helping consumers be more environmentally responsible.

question

tighter consumer spending

answer

One recent retailing trend resulting from economic conditions is __________. A. pop-up stores B. the rise of megastores C. green retailing D. tighter consumer spending E. retail convergence

question

to increase their customer pulling power

answer

In terms of location, most stores today cluster together. What is the primary reason for this? A. To ensure they all maintain the same profit margin B. To increase their customer pulling power C. To avoid paying taxes D. To ensure customers will not "one-stop" shop E. To achieve common ownership

question

warehousing

answer

Which wholesaler channel function helps reduce inventory holding costs? A. Financing B. Transportation C. Risk bearing D. Warehousing E. Buying and assortment building

question

shopper marketing

answer

__________ involves focusing the entire marketing process toward turning customers into buyers as they approach the point of sale. A. Full-service retailing B. Shopper marketing C. Retail convergence D. Wholesaling E. Retailing

question

Many retailers identify three critical factors for retail success: location, location, and location

answer

Which of the following statements about retailer marketing decisions is correct? A. Retailers do not have to segment and target their markets. B. Stores do not need to differentiate and position themselves. C. Retailers do not differentiate themselves on their service mix. D. Many retailers identify three critical factors for retail success: location, location, and location. E. Most retailers seek either high markups on higher volume or low markups on lower volume.

question

Independents, factory outlets, and warehouse clubs

answer

What are the three main types of off-price retailers? A. Independents, factory outlets, and warehouse clubs B. Discount stores, convenience stores, and supermarkets C. Discount stores, factory outlets, and warehouse clubs D. Franchises, factory outlets, and warehouse clubs E. Discount stores, factory outlets, and convenience stores

question

category killers

answer

Recently, superstores that are actually giant specialty stores, such as Petco and Home Depot, have seen tremendous growth. These types of superstores are called __________. A. discount stores B. category killers C. warehouse clubs D. off-price retailers E. department stores

question

selectively

answer

Firms producing consumer electronics, furniture, and home appliance brands typically distribute their products __________. A. selectively B. intensively C. through value added resellers D. exclusively E. through franchises

question

A Ford dealer complaining that another Ford dealer is advertising in their territory

answer

Which of the following is an example of horizontal channel conflict? A. A Ford dealer complaining that another Ford dealer is advertising in their territory B. A retailer complaining about a producer's pricing. C. A consumer complaining to a producer about the quality of a product. D. A consumer complaining to a retailer about the service they received. E. A retailer complaining about receiving damaged goods from a wholesaler.

question

Channel alternatives should be evaluated against economic, control, and adaptability criteria

answer

Which of the following statements regarding marketing channel design is correct? A. Marketers should always maximize the number of intermediaries used in a channel. B. Channel alternatives should be evaluated against economic, control, and adaptability criteria. C. In global markets, channel systems are the same in different countries. D. Channel objectives should be set in terms of profitability. E. It is important to let the responsibilities of channel members evolve as their relationship develops.

question

Warehousing, inventory management, transportation, and logistics information management

answer

What are the four major functions of logistics? A. Inventory management, transportation, shipping, and warehousing B. Warehousing, inventory management, transportation, and retailing C. Warehousing, inventory management, transportation, and logistics information management D. Warehousing, inventory management, retailing, and logistics information management E. Retailing, inventory management, transportation, and logistics information management

question

The success of individual channel members depends on the overall channel's success

answer

Which of the following statements regarding marketing channel behavior and design is correct? A. Vertical marketing systems lack leadership and power, often resulting in damaging conflict and poor channel performance. B. Conflicts rarely occur in marketing distribution channels. C. The success of individual channel members depends on the overall channel's success. D. Distribution channels are nothing more than simple collections of firms tied together by various flows. E. A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers acting as a unified system.

question

matching

answer

One key function of channel members is __________, which involves shaping offers to meet the buyer's needs, including activities such as manufacturing, grading, assembling, and packaging. A. contact B. risk taking C. matching D. negotiating E. promotion

question

partner relationship management

answer

Companies now use __________ and supply chain management software to help recruit, train, organize, manage, motivate, and evaluate channel partners. A. distribution centers B. channel management C. partner relationship management D. customer relationship management E. logistics

question

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers

answer

Which of the following is a reason that producers use marketing channels and channel intermediaries? A. Using channel intermediaries increases the number of contacts with customers. B. Marketing channel decisions require only a short-term commitment. C. The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels. D. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers. E. Using marketing channels allows producers to retain full control over how and to whom they sell their products.

question

corporate

answer

In 2001, Apple opened its first Apple stores in the United States. These stores were owned and operated by Apple. This is an example of which type of vertical marketing system (VMS)? A. Contractual B. Franchise C. Administered D. Conventional E. Corporate

question

The goal of marketing logistics should be to provide a targeted level of customer service at the least cost

answer

Which of the following statements regarding marketing logistics is correct? A. The goal of marketing logistics should be to provide a targeted level of customer service at the least cost. B. Sustainability is not relevant to marketing channel logistics and the supply chain. C. The goal of marketing logistics is to maximize sales. D. Marketing logistics handle only outbound logistics. E. It is important for companies to improve logistics even though logistics are not a source of competitive advantage.

question

email

answer

According to the text, what can be the ultimate direct marketing medium, assuming it is used correctly? A. Blogs B. Email C. Online advertising D. Social media E. Websites

question

easy, convenient, and private

answer

Buyers have increased their use of direct and digital marketing because they are __________. A. convenient, private, and hard to use B. easy, private, and expensive C. easy, convenient, and public D. easy, convenient, and private E. easy, convenient, and impersonal

question

Online marketing, social media marketing, and mobile marketing

answer

Which of the following correctly identifies forms of digital direct marketing? A. Telemarketing, face-to-face selling, and kiosk marketing B. Direct-response TV marketing, telemarketing, and direct-mail marketing C. Kiosk marketing, telemarketing, and direct-response TV marketing D. Telemarketing, direct-mail marketing, and catalog marketing E. Online marketing, social media marketing, and mobile marketing

question

direct and digital marketing

answer

Which form of marketing involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships? A. Personal selling B. Sales promotion C. Direct and digital marketing D. Public relations E. Advertising

question

birdpost

answer

Which of the following would represent a niche online social networking site? A. YouTube B. Facebook C. Birdpost D. Google+ E. LinkedIn

question

brand community

answer

Many company websites are now designed to do more than just sell product. These websites, known as __________ websites, attempt to build closer customer relationships and generate engagement with and between the brand and its customers. A. brand engagement B. brand community C. brand equity D. brand-sponsored E. branded

question

permission based email marketing

answer

To avoid being intrusive and annoying, most legitimate email marketers practice __________, which means sending email pitches only to customers who "opt in." A. permission based email marketing B. unsolicited email marketing C. spamming D. personalized email E. viral marketing

question

kiosk

answer

Many consumers today rent DVDs from a vending machine called Redbox that can be found in retail stores and other locations. Redbox is which type of direct marketing tool? A. DRTV B. Infomercial C. Kiosk D. ZoomSystem E. iTV

question

blogs are a user controlled medium

answer

Which of the following is a potential disadvantage to using blogs for marketing? A. Blogs are a one-way communication channel. B. Blogs are a user-controlled medium. C. Blogs are only available from third parties. D. Blogs are impersonal. E. Blogs have limited reach.

question

direct, one to one communications

answer

Direct mail is well suited for which of the following? A. Real-time marketing B. Engaging customers anytime and anywhere during the buying process C. Offering interactive content D. Direct, one-to-one communications E. Building brand community

question

damage customer relationships

answer

Some companies still treat sales and marketing as separate functions. One effect this can have is to __________. A. improve coordination between the two departments B. improve the relationships between the two departments C. improve the company's performance D. allow marketing to be more in touch with customers E. damage customer relationships

question

A fixed amount, a variable amount, expenses, and fringe benefits

answer

What are the four elements of a compensation plan for salespeople? A. A fixed amount, a variable amount, expenses, and salary B. A fixed amount, a variable amount, expenses, and fringe benefits C. A fixed amount, a variable amount, salary, and commission D. A fixed amount, a variable amount, expenses, and commission E. A fixed amount, a variable amount, stock ownership, and fringe benefits

question

social selling

answer

According to the text, what is the fastest-growing sales trend today? A. Commission-based compensation plans B. Using a field based sales force C. Social selling D. e-learning E. The use of sales quotas

question

The best salespeople are the ones who work closely with customers for mutual gain.

answer

Which of the following statements is true regarding salespeople? A. Salespeople must be fast talkers. B. Salespeople do not play a role in solving customer problems. C. Most salespeople lack common sense and social skills. D. Salespeople are not well educated. E. The best salespeople are the ones who work closely with customers for mutual gain.

question

evaluating

answer

Sales reports, call reports, and expense reports are all used in the process of __________ salespeople. A. supervising B. motivating C. evaluating D. training E. selecting

question

premiums

answer

One consumer promotion tool is __________, which are goods offered free or at a low cost as an incentive to buy a product. A. premiums B. coupons C. advertising specialties D. point-of-purchase promotions E. rebates

question

handle objections

answer

After the presentation and demonstration step in the sales process, a salesperson should next be prepared to __________. A. approach qualified customers B. follow-up with the customer C. immediately close the sale D. prospect the customer E. handle objections

question

customer

answer

Procter & Gamble organizes its sales reps into teams, and each team is assigned to a major account (such as Safeway or Walmart). Which type of sales force structure is P&G using in this example? A. Territorial B. Product C. Simple D. Customer E. Complex

question

event marketing

answer

Delta Faucet partnered with Warrior Dash, which sponsored several 5k mud run races around the country over the summer. At each event, Delta built a huge custom shower station, complete with 184 Delta showerheads, where mud-soaked competitors could meet and wash off after the race. This is an example of which type of promotion? A. Samples B. Point-of-purchase promotions C. Trade show D. Contests, sweepstakes, and games E. Event marketing

question

designing sales forced strategy and structure

answer

What is the first decision made in sales force management? A. Training salespeople B. Recruiting and selecting salespeople C. Evaluating salespeople D. Compensating salespeople E. Designing sales force strategy and structure

question

communicate well

answer

Regardless of the size of the budget, to succeed, advertising must engage consumers and __________. A. use humor B. communicate well C. reduce the clutter D. attack competitors E. entertain them

question

written materials

answer

Annual reports, brochures, articles, and company newsletters all represent which type of PR tool? A. Written materials B. Special events C. Corporate identity materials D. News E. Audiovisual materials

question

Determining reach, frequency, impact, and engagement

answer

What is the first step in the media selection process? A. Determining the tone of the ad B. Choosing the media timing C. Choosing the media vehicle D. Determining reach, frequency, impact, and engagement E. Choosing the media type

question

the qualitative value of exposure to a message

answer

What is media impact? A. The return on investment from the ad campaign B. The number of times a person is exposed to a message C. How much the chosen media engages the target audience D. The percentage of the target audience that is exposed to a message E. The qualitative value of exposure to a message

question

To make ads and brand content into something that people actually want to watch

answer

What is the intent of advertainment? A. To place brands in popular television shows B. To clearly separate the advertisement from the entertainment aspect C. To use humorous appeals that everyone agrees are funny D. To make ad messages credible E. To make ads and brand content into something that people actually want to watch

question

New products typically need relatively large advertising budgets to build awareness and to gain consumer trial

answer

Which of the following statements about setting an advertising budget is correct? A. Mature brands usually require higher advertising budgets as a ratio to sales. B. Undifferentiated brands do not require advertising to set them apart. C. When a product is clearly differentiated, advertising is not used in the promotion mix. D. New products typically need relatively large advertising budgets to build awareness and to gain consumer trial. E. Brands in a market with many competitors and high advertising clutter usually require less advertising.

question

development

answer

Which public relations function is used to work with donors or members of nonprofit organizations to gain financial or volunteer support? A. Development B. Product publicity C. Press relations D. Public affairs E. Lobbying

question

comparative advertising

answer

When a company directly or indirectly compares its brand with one or more other brands in an advertisement, they are using __________. A. competitive advertising B. informative advertising C. reminder advertising D. comparative advertising E. an unethical practice

question

In addition to businesses, advertising is used by many types of organizations

answer

Which of the following statements about advertising is correct? A. In addition to businesses, advertising is used by many types of organizations. B. Advertising is synonymous with public relations. C. Over time, advertising has changed very little. D. Advertising is not useful for persuading an audience. E. Advertising began in the early 1800's.

question

reminder

answer

Which type of advertising is important for mature, established brands? A. Informative B. Persuasive C. Comparative D. Reminder E. Attack

question

major media, atmospheres, and events

answer

Nonpersonal communication channels include __________. A. major media, events, and buzz marketing B. major media, email, and events C. major media, atmospheres, and Internet chat D. major media, atmospheres, and events E. major media, Internet chat, and events

question

consumers don't distinguish between content sources the way marketers do

answer

One reason there is a need for integrated marketing communications is that __________. A. messages from companies come from a single source. B. communication channels today are less fragmented than in the past. C. consumers don't distinguish between content sources the way marketers do. D. companies often integrate their various communication channels. E. consumers today distinguish brand-related content from different sources

question

sales promotion

answer

__________ is the promotion mix tool that consists of short-term incentives to encourage the purchase or sale of a product or service. A. Direct and digital marketing B. Advertising C. Sales promotion D. Personal selling E. Public relations

question

buzz marketing

answer

__________ involves cultivating opinion leaders and getting them to spread information about a product or a service to others in their communities. A. Email marketing B. Celebrity marketing C. Event marketing D. Opinion leader marketing E. Buzz marketing

question

direct and digital marketing

answer

__________ involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships. A. Public relations B. Advertising C. Sales promotion D. Personal selling E. Direct and digital marketing

question

advertising

answer

A company wishes to reach a large number of geographically dispersed buyers at a low cost per exposure. Which element of the promotional mix should the company use? A. Advertising B. Direct and digital marketing C. Sales promotion D. Personal selling E. Public relations

question

personal selling

answer

Which promotional tool includes presentations, trade shows, and incentive programs? A. Advertising B. Sales promotion C. Direct and digital marketing D. Public relations E. Personal selling

question

identifying the target audience

answer

Developing effective marketing communications starts with __________. A. determining the communication objectives B. identifying the consumer's buyer readiness stage C. designing a message D. collecting feedback E. identifying the target audience

question

video convergence

answer

A recent study showed that more than two-thirds of advertisers are planning video ad campaigns that stretch across multiple viewing platforms. This is called __________. A. video reach B. video integration C. video coordination D. video convergence E. platform coordination

question

The dominance of television, magazines, newspapers, and other traditional mass media is declining

answer

Which of the following statements regarding the changing communications landscape is correct? A. The dominance of television, magazines, newspapers, and other traditional mass media is declining. B. The digital age has had little impact on marketing communications. C. Marketers today are shifting their efforts to mass marketing. D. In terms of communication, today's consumers are less empowered. E. More than ever, consumers are relying on marketers for information.

question

Licensing, contract manufacturing, management contracting, and joint ownership

answer

What are the four types of joint venture entry strategies? A. Licensing, contract manufacturing, management contracting, and joint ownership B. Licensing, contract manufacturing, management contracting, and direct investment C. Exporting, contract manufacturing, management contracting, and joint ownership D. Contract manufacturing, management contracting, joint ownership, and direct investment E. Exporting, direct investment, licensing, and joint ownership

question

barter

answer

Nations that have too little hard currency to pay for their purchases from other countries will often use which method of international trade? A. Cash transactions B. Free trade zones C. Credit D. Tariffs E. Barter

question

nontariff trade barriers

answer

One barrier to international trade is when a country imposes biases against bids, restrictive product standards, or excessive host-country regulations or enforcement. These actions represent __________. A. exchange controls B. quotas C. duties D. nontariff trade barriers E. tariffs

question

through exporting

answer

What is the simplest way to enter a foreign market? A. Through joint venturing B. Through direct investment C. Through exporting D. Through licensing E. Through joint ownership

question

subsistence economies

answer

Which type of industrial structure offers the fewest marketing opportunities? A. Raw material exporting economies B. Industrial economies C. Subsistence economies D. Free trade zones E. Emerging economies

question

geographical organizations

answer

In which form of international organization are country managers responsible for salespeople, sales branches, distributors, and licensees in their respective countries? A. Export department B. Geographical organizations C. International subsidiaries D. World product groups E. Global organization

question

the world trade organization

answer

Which organization was designed to reassess trade barriers, establish new rules for international trade, impose international trade sanctions, and mediate global trade disputes? A. The General Agreement on Tariffs and Trade (GATT) B. The World Trade Organization (WTO) C. The European Union (EU) D. The Transatlantic Trade and Investment Partnership (TTIP) E. The North American Free Trade Agreement (NAFTA)

question

the risks the firm faces

answer

What is the main disadvantage of direct investment? A. Lack of control over the investment B. The risks the firm faces C. Host nation resentment D. Higher costs E. The need to staff the facility with home nation employees

question

a straight product extension

answer

Apple iPads, Gillette razors, and Black & Decker tools are all sold successfully in about the same form around the world. This is an example of which global strategy? A. Communication adaptation B. A straight product extension C. Product invention D. Product adaptation E. Dual adaptation

question

For most companies, their foreign prices probably will be higher than their domestic prices for comparable products

answer

Which of the following statements is true regarding pricing in global markets? A. Technological forces have had little impact on global pricing. B. Companies generally use a standard mark-up to set a global price. C. Companies typically set a uniform global price. D. When selling to less affluent consumers in developing countries many companies sell the existing product at a higher price. E. For most companies, their foreign prices probably will be higher than their domestic prices for comparable products.

question

identify a unique customer insight

answer

Much of Pinterest's success is due to how they used marketing information to __________. A. understand that their site was not useful to businesses B. change the name of their website C. identify a unique customer insight D. send targeted email to key customers E. increase their profits

question

Reaching respondents in other parts of the world is more difficult than it is in the United States

answer

Which of the following statements regarding conducting marketing research in a foreign country is correct? A. Good secondary data is easy to find in most foreign markets. B. Reaching respondents in other parts of the world is more difficult than it is in the United States. C. Consumers in foreign markets generally enjoy participating in marketing research. D. Language translation will be easy. E. Globalization has slowed down, so international research is no longer necessary.

question

extranets

answer

Companies setup __________ which allow key customers and value-network members to access product, account, and other data anytime they need to. A. data warehouses B. extranets C. websites D. intranets E. wireless networks

question

it is used to make better marketing decisions

answer

Using marketing information to gain customer insights is of little value unless __________. A. marketers gather as much information as possible B. it is obtained as cheaply as possible C. it increases company profits D. it is used to make better marketing decisions E. it comes exclusively from big data

question

ethnographic research

answer

Sending observers to watch and interact with consumers in their natural environment is known as __________. A. a focus group B. survey research C. on-site research D. ethnographic research E. experimental research

question

A good MIS must balance what users would like to have against what they really need and what is feasible to offer

answer

Which of the following statements about marketing information systems (MIS) is correct? A. A good MIS must balance what users would like to have against what they really need and what is feasible to offer. B. An MIS is focused on internal data and ignores the marketing environment. C. An MIS begins and ends with information collectors. D. Marketing information systems provide information only to a company's internal users. E. A good MIS gives managers all the information they ask for.

question

The goal of competitive marketing intelligence is to improve strategic decision making.

answer

Which of the following statement regarding competitive marketing intelligence is correct? A. Companies should not be concerned about competitor's accessing publicly available information about them. B. The goal of competitive marketing intelligence is to improve strategic decision making. C. Monitoring a competitor's website is unethical. D. Marketing intermediaries are not a good source of competitive marketing intelligenc E. Marketing intelligence information is not available from the U.S. government.

question

questionnaires and mechanical devices

answer

What are the two main research instruments used by marketing researchers in primary data collection? A. Questionnaires and surveys B. Questionnaires and mechanical devices C. Questionnaires and panels D. The telephone and the Internet E. Questionnaires and the Internet

question

they can be accessed quickly and cheaply

answer

Which of the following is an advantage to using internal databases for information? A. Internal information sources are easy to manage. B. Internal information is in a form that is useful for making marketing decisions. C. Internal information is accurate and complete. D. The information stored in internal databases is always current. E. They can be accessed quickly and cheaply

question

develop the research plan

answer

After defining the problem and objectives, what is the next step in the marketing research process? A. Analyze the dat B. Implement the plan. C. Report the findings. D. Collect the dat E. Develop the research plan.

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