Theme Park: Marketing the Magic – Flashcards
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Theme Park
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an elaborate attraction that goes to great efforts to create the illusion of another place, world, or culture using landscaping, architecture, music, food, and characters, rides, attractions, and exhibits.
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Purpose of a Theme Park
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The purpose of a theme park is to immerse the customer in an alternate, to suspend disbelief, and accept the alternate world that has been created for them.
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Theming
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is defined as any prop, set, or material used in creating a themed environment.
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Amusement Park
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An amusement park provides a number of attractions meant to entertain customers, but does not follow any particular theme.
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Marketing
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the creation and maintenance of satisfying exchange relationships.
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Marketing (2nd Definition)
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is also the process of developing, promoting, and distributing products or services to satisfy customers' needs and wants.
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Need
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is a basic necessity, such as food, clothing, or shelter.
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Want
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is any unfulfilled desire.
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Marketing Mix
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also known as the 4 elements of marketing, describes how a business blends together the decisions of: Product, Price, Place (Distribution), Promotion
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Product
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whatever a business offers to customers to satisfy needs and wants.
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Place
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The place element of the marketing mix refers to the location of the theme park.
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Price
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is the amount customers pay for the product
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Group Package
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offer special ticket prices to members of a group when tickets are purchased in large quantities.
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Season Pass
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is a theme park or amusement park ticket that allows unlimited admission for one year.
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discretionary income
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is the amount of money customers have available to spend after paying for necessities.
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Promotion
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is defined as any activity used to inform, persuade, or remind people about the business's goods or services or improve its public image.
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Risk
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is the possibility of loss or failure.
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Risk Management
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is any strategy used by the theme park to prevent or reduce risk.
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Themed Restaurant
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A themed restaurant is an eating place in which the theme of the restaurant takes priority over everything else.
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Target Market
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is a specific group of customers an organization wants to reach.
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Themed Attraction
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A themed attraction is a destination that focuses on a single subject, time period, or historical event.
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Themed Hotel
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A themed hotel is designed around a particular couture, country, place, character, movie, subject, or historic period.
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Global Marketing
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Global marketing is a marketing strategy that targets markets throughout the world, it has become an essential business practice for growth.
