7 Elements of the Marketing Plan – Flashcards
Unlock all answers in this set
Unlock answersquestion
overview of the plan
answer
executive summary
question
internal and external factors that can potentially happen.
answer
situation analysis
question
what can be accomplished and how
answer
objectives
question
identifies target markets and who they are going to target with their product
answer
marketing strategy
question
putting the plan into action - making it happen
answer
implementation
question
expectation and reflection
answer
evaluation and control
question
section that includes supplemental materials. how to succeed from their on out.
answer
apendix
