MKTG 330: Chapter 4 Quiz – Flashcards

which of the following statements about social responsibility is correct: -social responsibility dimensions do not include philanthropic concerns -social responsibility does not deal with the total effect of all marketing decisions on society -social responsibility refers to a company's obligation to maximize its positive impact and minimize its negative impact on society -social responsibility dimensions do not include economic concerns -social responsibility refers to principles and standards that define acceptable conduct in marketing as determined by various stakeholders

as a firm fulfills its basic economic responsibilities, it must simultaneously: -treat its employees equitably -follow a code of business ethics -utilize green marketing techniques -have a philanthropic focus -obey laws and regulations

marketing ethics: -refers to laws and regulations that define acceptable conduct in marketing -refers to principles and standards that define acceptable conduct in marketing -maximizes an organization's positive impact and minimizes its negative impact on society -is most important for advertising agencies -applies well-defined rules for appropriate marketing behavior

starkist tuna has frequently extolled its dolphin-safe methods of catching tuna. this is an example of: -community relations -cause-related marketing -sustainability marketing -strategic philanthropy -consumerism

ethical standards for acceptable conduct for a company should: -be clearly dictated by top management and enforced by all management staff -consider only the point of view of the customers and the employees -reflect the desires of the company's employees for a quality working environment -be based on company, industry, government, customer, and society viewpoints -be derived from federal, state, and local laws and regulatory agencies

a marketing ethics issue likely exists when: -company members disagree about a marketing decision -an activity does not benefit the organization but benefits the environment -an activity results in increased prices for the consumer -a consumer is dissatisfied with a marketing decision -an individual or organization must choose from among several actions that must be evaluated as right or wrong

product-related ethical issues arise when marketers: -provide consumers with inadequate information about how a product is priced -force channel intermediaries to behave in a specific manner -bribe salespeople to push one product over another -fail to disclose information to consumers about the risks associated with using a product -manufacture a product that is very similar to a competing product

when a purchasing agent for intel is offered a bribe by a silicon manufacturer salesperson: -a promotion-related ethical issue has been created -the purchasing agent is free to accept the bribe without consequences -an ethical issue primarily related to the pricing of products exists -there is an ethical dilemma for the purchasing agent that is product related -no ethical issue exists under these circumstances

since most ethical choices pertaining to marketing decisions are jointly made, an organization made ensure the ___ reflects the organization's values, beliefs, and norms: -code of ethics -code of conduct -enforcement of ethical standards and screening techniques -employee self-regulation and screening procedures -organizational or corporate culture

in a classroom discussion, jacob agrees with marcie that consumers generally want biodegradable beverage cups. however, he says that businesses in that industry must evaluate whether: -they can be produced -consumers are willing to pay higher prices for them -the competition will ever make them -stores will stock them -they can be effectively promoted