MKTG 4500 HubSpot Content Marketing – Flashcards
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False
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True or false? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.
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False, extensive vocabulary makes you appear less credible and confident.
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True or false? When possible, you should try and use extensive vocabulary in your writing.
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All the above
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To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
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When it's performing well
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When is the most effective time to boost content on social media?
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False, you should customize the message based on the platform.
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True or false? You should post the same message across all of your social channels.
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Segmentation
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Fill in the blank: _______________ helps you group an audience together based on specific criteria from a large list of people.
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False
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True or false? To make sure you're appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better.
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How many press releases exist on your website
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You can measure brand awareness by all of the following, except?
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False
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True or false? It's best to change your key metrics every few months to follow what's trending.
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Email Send Rate
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Fill in the blank: All of the following are engagement signals that help you understand your content's effectiveness, except for _______________.
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Total leads generated from your campaign
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Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?
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Lead attribution
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What does an UTM parameter help you identify?
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Attribution Report
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Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.
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Marketing, Sales, and Customer Service
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Which departments does growth marketing support?
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Marketing Funnel
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Fill in the blank: Understanding your ____________ is the first step to instilling a growth mindset within your organization.
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Start looking for weaknesses in your funnel
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Once you're able to quantify your metrics, what is the next step in developing a growth mindset?
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An organized three-step approach to gaining traction
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Which best explains the bullseye framework?
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Your top-performing channels
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What does the center ring of the bullseye framework represent?
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All the above
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Fill in the blank: When conducting a test, it should work to uncover _______________.
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Add a NoIndex tag
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How can a third-party website avoid duplicate content issues with republishing your content?
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One Week
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How long should you wait before republishing a piece of content to a new website?
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Only websites you have a partnership with so you won't have to pay for it.
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You have a top-performing blog post that you want to republish. Which platforms should you republish it to?
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Update the headline
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When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?
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ACE = Adjust, Combine, Expand
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You are trying to turn an ebook into a checklist, which method should you keep in mind when repurposing content?
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Identify a list of support topics
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After you identify the theme and format for an offer, what should you do next?
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Make a promise to the reader
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What can you do to make a headline more compelling?
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True, it can be overwhelming to write an introduction first without knowing where the content is headed.
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True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they've written their piece.
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5-10
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Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.
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False, as business goals change, so should your process to support them
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True or false? Your content creation framework should stay consistent over time.
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2-4
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How many rounds of edits should content undergo before being finished?
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No, the editor should have tracked changes which would have shown you where they would apply recommended edits.
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You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?
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How much money it will cost to complete initiative
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All of the following are attributes of a content creation workflow EXCEPT:
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Three Months
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Fill in the blank: To keep your content calendar agile, it shouldn't extend more than ___________.
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Awareness, Consideration, Decision (All the Above)
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Fill in the blank: When identifying buyer's journey content for a long-term content strategy, it's important to focus on content for the ___________ stage(s).
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SMART Goals, sales campaigns, themes (All the Above)
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Fill in the blank: A content compass helps organize monthly initiatives by ____________.
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Talk to the Sales team, check with more tenured employees, look through the companies CRM and CMS (All the above)
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You just landed your dream job as a content creator at a local startup. It's your first week and your boss asks you to perform a content audit to get acquainted with the company's collateral as well as organize it. Where might you start looking for content that already exists?
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Significantly reduce the amount of time the team spends on creating content.
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All of the following are examples of a SMART goal EXCEPT:
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Content Title
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Which of the following is NOT a category you should organize your content audit by?
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Demographics, Challenges, and Identifiers
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When it comes to a long-term content strategy, what is an important buyer persona trait?
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Include a question on a form AND Interview best customers (A&B)
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How can you uncover your buyer personas' reading habits?
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The Eureka Moment
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Fill in the blank: __________ is when you think of an idea out of nowhere.
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False, you want to give your mind a break to process the information.
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True or false? After you digest material it's best to try and put ideas together immediately.
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Motor Trend Magazine, Wall Street Journal, and TIME (All the above)
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You're a content creator for an automobile dealership. You're looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?
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False
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True or false? When identifying raw material for generating ideas, it's best to stick with a specific area of focus. This way you can become an expert in generating ideas in this field.
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Why are you doing what you're doing?
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Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what's the most effective question you should start with?
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True, conflict helps build developmental and emotional connections.
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True or false? You need conflict to tell an impactful story.
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Content is needed to attract visitors and convert them into leads Content is need to close leads into customers and turn customers into promoters (B&C)
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Which is true about content and its relationship with the Inbound Methodology?
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Create emotional alignment between your business and your prospects and customers.
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What's the best way to have your business' story remembered and shared?
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False
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True or false? Content marketing is a relatively new practice that became popular in the 1950's with the boom of advertising firms.
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Success relies on both as each serves a different function.
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Which best describes the content marketing and inbound marketing relationship?
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Technical SEO
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All of the following are content marketing practices EXCEPT:
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Attract, Convert, Close, and Delight
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What are the four stages of the Inbound Methodology?
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Use the third-person point of view
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Which of the following is NOT a storytelling best practice?
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Golden Circle
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Fill in the blank: The _________ can help you develop a mission statement that connects with your audience
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True
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True or false? A buyer's journey is ever-evolving. You should make updates as you learn more about your buyer persona.
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Characters, conflict, and resolution
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Every story has these three storytelling elements. What are they?
