6 Core Standards of Marketing – Flashcards
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Distribution
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Involves determining the best way to get a company's products and services to customers
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Marketing/Information Management
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Gathering+Using information about customers to improve business decision making
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Pricing
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The process of establishing and communicating to customers the value or costs of goods and services
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Product/Service Management
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Designing, Developing, maintaining, improving and acquiring products or services to meet customer needs
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Promotion
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Using a variety of communication forms, including advertising, to distribute information about products, services, images, and ideas to achieve a desired outcome
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Selling
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Any direct and personal communication with customers to assess and satisfy their needs
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Financing
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A company must budget for its own marketing activities and provide customers with assistance in paying for the company's products and services
