Chapter 6-MKTG 199 – Flashcards

Why should you stick to a specific topic or focus when determining the content for a podcast? A.)It is easier for listeners to locate podcasts in the iTunes store. B.)Being too general means the podcast will compete with radio. C.)Targeting a specific audience means it will likely have more appeal to that segment D.)It sounds more professional. E.)It is better for search engine optimization.

Podcasting is a much easier social media tactic than blogging. True or False

It is important to always include a promotional message or call to action in a webinar. True or False

The important breakthrough that made podcasting possible was: A.)The invention of the MP3 player. B.)The development of RSS technology. C.)The Apple iTunes store. D.)The adoption of high speed broadband Internet. E.)The invention of the iPhone.

A modern podcast is differentiated by the fact that it can be automatically updated and delivered via RSS. True or False

Webinars are a great tool for gauging audience reaction. True or False

When developing a podcast, it is important to determine the length of the podcast before you identify the content. True or False

Podcasts are usually streaming content played off of a computer True or False

According to the text, why is it important to choose an articulate host or moderator for a podcast? A.)It requires less editing. B.)Recorded audio can amplify speaking quirks. C.)It makes your brand appear more professional. D.)People will be more likely to listen all the way through. E.)It helps ensure the podcast will be shared with others.

Which of the following is a true statement? A.)Podcasts allow listeners to interact directly with the speaker. B.)Podcasts are better lead generation tools than webinars. C.)Webinars require less advance planning than podcasts. D.)Webinars are a better format for training sessions. E.)Finding out the number of pages views on a blog requires external monitoring tools.

Adam Curry faced all of the following challenges with podcasting, except: A.)Convincing people that podcasting was worthwhile. B.)Creating ways for people to find and listen to podcasts. C.)Identifying revenue streams to develop podcast technologies. D.)Developing technology to deliver podcasts. E.)Developing programming and content for podcasts.

Podcasts have longer shelf lives than webinars, as they can be accessed long after they have been recorded. True or False

The primary difference between a podcast and a webinar is A.)Podcasts require more preparation. B.)A webinar is akin to an online radio show. C.)Webinars are easier to optimize for search engines. D.)A webinar is designed to be interactive. E.)Podcasts generate higher return on investment.

How are podcasts delivered to an audience? A.)Via email B.)Via RSS C.)Via podcast search engines D.)Via MP3 players E.)Via podcast hosting directories

One of the challenges with using podcasts in a marketing plan is A.)identifying content that appeals to your personas. B.)The commitment required to creating the podcast content. C.)Finding a way for the podcast to reach the target audience. D.)Learning how to use the podcasting equipment. E.)Understanding how to optimize podcast tags in search engines.

What is one disadvantage to hosting advertising on your podcast? A.)Not being sure how much to charge for advertisements. B.)The risk of driving off listeners and negatively affecting your subscriber base. C.)Identifying advertisers that help boost your brand positioning. D.)Explaining the premise of a podcast to potential advertisers. E.)Not being able to track who listens to the advertisements.

A podcast is: A.)An interactive seminar held online. B.)Another way of describing a blog. C.)An episodic digital audio or video file that can be downloaded conveniently. D.)The ability to subscribe to content for automatic delivery. E.)Something you can only download through iTunes.

What should be considered when determining how long a podcast should be? A.)The amount of time available to prepare and record each podcast. B.)The number of questions anticipated on each recording. C.)Whether it will be audio or video. D.)The proposed format and amount of content available. E.)The amount of bandwidth available for podcast streaming.x

What is one way to create interaction during a webinar? A.)Including polls whose results are displayed during the webinar B.)Posting the webinar outline C.)Using a lot of slides in the presentation D.)Accommodating a large group of people on the webinar E.)Having co-presenters share the webinar responsibilities

Webinars require more up-front promotion than podcasts. True or False