Business 15 – Flashcards
21 test answers
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When marketing intermediaries perform the steps necessary to transfer ownership from one party to another, they are providing ____________ utility.
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possession
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Marketing intermediaries add __________ utility to product by having them available when consumers want them.
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time
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The two basic types of merchant wholesalers are:
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full-service wholesalers and limited-function wholesalers
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____________ are limited-function wholesalers who furnish shelves full of merchandise to retailers who sell these items on consignment.
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rack jobbers
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Online merchant wholesalers, ______ never actually own the goods until they help to distribute
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agents and brokers
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The main way _________ differ from agents is that they do not develop long-term relationships with the buyers or sellers they assist.
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brokers
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Discount stores, supermarkets, and department stores are all common types of:
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retail stores
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A __________ offers a huge selection of one type of product (such as books, toys, or sporting goods) to dominate that category of goods
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category killer store
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An _________ sells general merchandise directly form the manufacturer at a discount; items may be discontinued or have certain product flaws.
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outlet store
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An __________ distribution strategy uses only one retail outlet in a given geographic area.
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exclusive
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Vending machines are most often used to sell:
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convenience goods
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Any marketing method the directly links manufacturers or intermediaries with the ultimate consumer could be classified as:
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direct marketing
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Taken together, all of the organizations that move goods from the sources of raw materials to ultimate consumers are known as a:
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supply chain
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McDonald's, KFC, and Baskin-Robbinsall make us of the ________ form of contactual distribution system.
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franchise
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_______ involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption meet customers requirements at a profit.
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logistics
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__________ deals with moving finished product and information to business buyers and ultimate consumers.
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outbound logistics
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________ is the term used to describe the use of outside firms to help move their goods through the supply chain.
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third-party logistics
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