question

A message asking people to make a donation would be an example of a(n) __________.

answer

PERSUASIVE REQUEST Freedom is a word that can be used in an emotional appeal. Prestige is a word that can be used in an emotional appeal. Compassion is a word that can be used in an emotional appeal

question

What is motivation?

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It is the combination of forces that drive people to satisfy their needs. .

question

A message that encourages potential buyers to make a purchase decision right now is a(n) __________ message.

answer

sales

question

__________ is/are the attempt to change an audience's attitudes, beliefs, or actions.

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Persuasion

question

Which of the following is true of marketing messages?

answer

They don't ask potential buyers to make an immediate purchase decision. ----------------------- Marketing messages don't ask potential buyers to make an immediate purchase decision. Marketing messages focus on such tasks as introducing new brands to the public and encouraging customers to visit websites for more information. Marketing messages do not make an explicit request to the audience to buy a specific product or service. It is both ethical and legal to send marketing messages to potential buyers. It is both ethical and legal to send marketing messages to potential buyers.

question

Which of the following words can be used in a logical appeal?

answer

Analysis : is the word that can be used in a logical appeal. These appeals are based on the reader's notions of reason. ----------------- Freedom is a word that can be used in an emotional appeal. Prestige is a word that can be used in an emotional appeal. Compassion is a word that can be used in an emotional appeal

question

The letters in the acronym AIDA represent __________.

answer

attention, interest, desire, and action

question

A(n) __________ appeal attempts to connect with the reader's feelings or sympathies.

answer

emotional

question

Which of the following must be avoided when writing sales and marketing messages for social media?

answer

Relying largely on the news media to communicate your message. ------------------------ Relying largely on the news media to communicate your message must be avoided when writing sales and marketing messages for social media. Companies must communicate directly with the audience. Initiating and responding to conversations within the community is important when marketing in a social media environment. Identifying and supporting your champions who will help disseminate your message, defend you against critics, and help you acquire new customers is important when marketing in a social media environment. Using an objective, conversational style will help you connect better with audiences who use social media

question

Which of the following statements is true of inductive reasoning?

answer

It is a method of reasoning that involves developing a general rule from a set of specific observations __________________________ Inductive reasoning is a method of reasoning that involves developing a general rule from a set of specific observations. Many marketing and sales messages rely heavily on emotional appeals, but most persuasive business messages rely more on logic. Logical appeal uses inductive reasoning. Deductive reasoning involves working from a general rule to a specific conclusion. In analogical reasoning, one reasons from specific evidence to specific evidence. Systemic reasoning assumes that the whole is greater than the sum of all its parts

question

"The practice of working from home enables companies to hire people with no geographic limits and to lure talented employees from competitors. It also helps organizations build a strong, motivated workforce. Research has shown that employees who work from home are very committed to the organization. At T&N, we should also empower our employees and allow them the flexibility to work from home." This quote is an example of __________.

answer

This quote is an example of deductive reasoning. It is a method of reasoning that involves working from a general rule to a specific conclusion. In analogical reasoning, one reasons from specific evidence to specific evidence. Inductive reasoning involves developing a general rule from a specific observation. Systemic reasoning assumes that the whole is greater than the sum of all its parts.

question

A promotional message that ushers potential buyers through the purchasing process without asking them to make an immediate decision is called a(n) __________ message.

answer

Marketing

question

_________ is a logical fallacy in which one tries to support one's claim by restating it in different words.

answer

Circular reasoning

question

The selling points of a product are_______________

answer

the most attractive features of the product

question

Which of the following defines a persuasive request for action?

answer

Letter requesting the receiver to react positively to your proposal

question

Hostile audiences may actually indicate fearfulness; to get through to them, try to __________.

answer

build your credibility

question

In marketing and sales messages, it is ethical to __________.

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offer money-back guarantees (In marketing and sales messages, it is not ethical to track online behavior of website viewers.) (In marketing and sales messages, it is not ethical to target ads to follow online viewers even when they move to another website.)

question

When writing marketing and sales messages for social media, it is important to __________.

answer

Facilitate community building

question

Which of the following best describes demographics?

answer

age gender and income

question

in the context of marketing and sales messages, the primary difference between selling points and benefits is that selling points __________.

answer

Selling points focus on the product rather than the user. (In other words, selling points focus on what the product does, while benefits focus on what the user experiences or gains.)

question

Which of the following is true of marketing messages?

answer

They dont ask for potential buyers to make immediate purchase decision

question

Which of the following is true of deductive reasoning?

answer

It is a method of reasoning that involves working from a generalization to a specific conclusion. (In analogical reasoning, one reasons from specific evidence to specific evidence. Inductive reasoning involves developing a general rule from a set of specific observations. Systemic reasoning assumes that the whole is greater than the sum of all its parts.)

question

Bait-and-switch involves __________.

answer

attract buyers by advertising a product you dont intend to sell and then try to sell them another products more expensive.

question

"This particular program has worked wonders in the finance department. The program is very likely to benefit all departments in the organization. It must be implemented in all the departments of the organization." This sentence from an email message uses __________.

answer

INDUCTIVE reasoning This sentence from an email message uses inductive reasoning. It is a method of reasoning that involves developing a general rule from a specific observation. In analogical reasoning, one reasons from specific evidence to specific evidence. Deductive reasoning involves working from a general rule to a specific conclusion. Systemic reasoning assumes that the whole is greater than the sum of all its parts.

question

The selling points of a product are __________.

answer

most attactive features of the product

question

"The practice of working from home enables companies to hire people with no geographic limits and to lure talented employees from competitors. It also helps organizations build a strong, motivated workforce. Research has shown that employees who work from home are very committed to the organization. At T&N, we should also empower our employees and allow them the flexibility to work from home." This quote is an example of __________.

answer

deductive reasoning This quote is an example of deductive reasoning. It is a method of reasoning that involves working from a general rule to a specific conclusion. In analogical reasoning, one reasons from specific evidence to specific evidence. Inductive reasoning involves developing a general rule from a specific observation. Systemic reasoning assumes that the whole is greater than the sum of all its parts.

question

A well-written __________ should strike a balance between using logical and emotional reasoning.

answer

persuasive appeal

question

The attempt to change an? audience's attitudes, beliefs or actions is referred to as? ________________.

answer

persuasive

question

If you? aren't well known and therefore need to rely more on the strength of your message than the power of your? reputation, the? _________ approach will probably be more successful.

answer

indirect

question

The AIDA model is very well suited to the? ___________ approach.

answer

indirect

question

The first step in preparing successful marketing and sales messages is? ____________________.

answer

analyzing audience needs

question

Fabio is using the AIDA model for writing a conventional marketing and sales message. The first step in this process is? ____________________.

answer

getting the? reader's attention

question

A persuasive? ________ involves trying to change your? audience's feelings or beliefs on a? subject, without asking them for action at this point.

answer

presentation of ideas

question

The term used to describe what the user experiences or gains from the product is referred to as the product? _____________.

answer

benefits

question

?A(n) ______________ appeal draws on feelings or audience sympathies.

answer

emotional

question

Most persuasive messages use the? _______________ approach.

answer

indirect

question

The most attractive features of a product are referred to as? ____________.

answer

selling points

question

The bulk of your business messages will involve? ______________.

answer

persuasive requests for action

question

?_________ messages encourage potential buyers to make an immediate purchase decision.

answer

Sales

question

While marketing and sales messages tend to focus on emotional? appeals, most persuasive business messages rely more on? ______________.

answer

logic

question

To persuade your boss to hire additional customer support? staff, you might point to industry surveys that show how crucial customer satisfaction is to corporate profits. This is an example of? _________________ reasoning.

answer

deductive

question

Steven is using the AIDA model for writing a conventional marketing and sales message. The final step in this process is? ____________________.

answer

motivating action

question

?________ messages guide possible customers through the purchasing? process, but? don't ask them to make an instant decision.

answer

Marketing

question

which of

answer

claim

question

To convince your boss to change a certain production? process, you could point out that every company that has adopted it has increased profits. This is an example of? _____________ reasoning.

answer

inductive

question

If you are a highly regarded technical expert with years of? experience, you might use the? _____________ approach in a persuasive message to top executives.

answer

direct

question

The combination of forces that drive people to satisfy their needs is referred to as? _______________.

answer

motivation

question

Which of the following is true regarding persuasive? arguments?

answer

The? "soft sell" approach can be quite effective.

question

To avoid faulty? logic, you should follow which of these? guidelines?

answer

Avoid mistaken assumptions of cause and effect.

question

The? age, gender,? occupation, income,? education, and other quantifiable characteristics of the people? you're trying to persuade are referred to as? _______________.

answer

demographics

question

Which of the following techniques is recommended for composing a successful persuasive? message?

answer

Display your willingness to keep your? audience's best interests at heart.

question

To convince management to add chat room capability to the? company's groupware? system, you could explain that it is like a neighborhood community? center, only online. This is an example of using? __________________ to make a logical appeal.

answer

analogy

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