JLMC CH 11 – Flashcards
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A car ad shows a salesman talking about how his father taught him to be honest and hardworking and to sell cars in a way that everyone can understand. This ad demonstrates:
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The plan folks appeal
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Along with patent medicine companies, another prominent newspaper advertiser in the 1890s was
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department stores
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Channel One is an example of
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advertising in schools
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How do advertisers direct targeted ads to specific Web sit visitors?
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they use cookies to watch a users web activity
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In advertising, association (or the association principle) is
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a method of persecution that links the product with a setting, a person, a culture or a positive feeling
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In the twentieth century, advertising
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influenced change from a producer - driven to a consumer
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psychographics involves the study of
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analysis of target group by internal categories breaks society into groups based on psychological traits
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The 1998 tobacco industry settlement in the United States outlawed
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the uses of cartoon images
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The public became increasingly cynical about advertising in the late 1890s -1900s because
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Patent medicine ads
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VALS research for advertising refers to
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emotional, social, and economical audience profiles
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What is an example of earned media on the Internet?
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A Facebook user endorsing a product or company by clicking "like'
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Which of the following is a side effect of the growth of internet advertising
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- more and more advertisers are moving and spending away from the traditional media to the internet - search engines like google are becoming leading advertising companies -email inboxes is being bombarded with spam - social networking sites gather user information for advertising purposes
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Which persuasive technique in advertising involves exploiting a consumers sense of security?
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hidden fear appeal
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What VALS group do college students most often fall?
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experiencers
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Which of the following is true about behavioral advertising?
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-Build profiles for consumers based on this information Impressions and click-throughs - E-commerce, cookies, and spyware
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Which of the following is not one of the common critiques of advertising?
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Common Critiques: -Impedes competition -Increase perception of product differentiation -Creates brand loyalty -Makes buyers less concerned with price differences
