BUS 130 – Chapter 2 – Terms – Flashcards
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The medium (such as a computer, wireless network, smartphone, letter, telephone, e-mail, letter, memo, or report) through which a message is transmitted.
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Channels
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Someone other than the primary audience who may read your message.
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Secondary Audience
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Reflects the feeling that people receive upon hearing or reading a message; conveyed largely by the words used.
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Tone
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Expressions that do not stereotype or show bias in terms of gender, race, ethnicity, age, or disability.
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Bias-free Language
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Using clear, concise language that avoids showy words, long sentences, and confusing expressions.
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Plain Language
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The audience for whom a message is written.
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Audience
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What's in it for me?
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WIIFM
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Trying to think of the right words and the right tone that will win your audience's approval.
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Adapting
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Strong verbs and concrete nouns that give receivers more information and keep them interested.
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Vigorous Words
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Anything that disrupts the transmission of a message in the communication process.
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Noise
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The process of converting the idea of a sender into words or gestures that convey meaning.
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Encoding
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A three-stage process that consists of prewriting, drafting, and revising.
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Writing Process
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The third stage of the writing process; includes revising, proofreading, and evaluating to determine if your message accomplishes its goal.
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Revising
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A message that is generated, stores, processed, and transmitted electronically by computers using strings of positive and non-positive binary code consisting of 0's and 1's.
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Digital Message
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Predicting how your audience will react to your message.
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Anticipating
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Anticipating the audience and the reaction to your message.
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Profiling
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The extent to which the channel recreates or represents all the information available in the message; a richer channel such as a face-to-face conversation permits more interactivity and feedback.
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Richness
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Deciding whether your message accomplishes your goal.
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Evaluating
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Language that creates goodwill and gives more options to receivers than negative language.
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Positive Language
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Determining the audience and your purpose for writing.
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Analyzing
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The first stage in the writing process; includes analyzing, anticipating, and adapting messages to fit their purpose and audience.
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Prewriting
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The second stage in the writing process; includes researching, organizing, and composing the message.
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Drafting
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The ability to share another person's experiences and emotions; thinking of how the receiver feels and is likely to respond.
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Empathy
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Translating a message from its symbol form into meaning.
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Decoding
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Audience-focused perspective; emphasis on receiver benefits.
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"You" View
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The transmission of information and meaning from a sender to a receiver.
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Communication
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Verbal and nonverbal responses to a transmitted message.
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