Speech summer – Flashcards

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What is excellent evidence:
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statistics, facts, quotes from credible people, and emotional examples. Remember, not to rely too strongly on examples as evidence.
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Speeches to Convince:
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You want your audience to agree with your way of thinking. You aren't asking listeners to "do" anything. This approach is especially good when your listeners initially disagree with your position and you realize that moving them to action is unlikely.
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Speeches to Actuate:
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You want your audience to take action.
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Your Position Statement is:
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your thesis & is either a statement of value, fact, or policy.
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Statement of Value :
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"Something is or is not good." This is personal opinion. Example: "It is IMMORAL to use animals for medical research."
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Statement of Fact :
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"Something is or is not true." This is less personal opinion and can be backed up by credible research. Example: "Nuclear power plants are a SAFE energy source."
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Statement of Policy:
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"Something should or should not be done." Example: "Drugs should be legalized."
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When writing a persuasive speech, one should:
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find evidence for both sides of the topic, think about audience concerns and address them
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What are the 5 types of organizational patterns:
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Problem-Solution, Direct Method, Comparative Advantage, Negative Method, and Monroe's Motivated Sequence.
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Problem-Solution;
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Most commonly used persuasive speech pattern. The first part of the speech is spent explaining the problem to the audience, while the second half is devoted to offering a solution.
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Direct Method:
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Make a claim then directly state your reasons to support it. In this method, the speaker should begin with the least important reason and end with the most important.
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Direct Method:
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It is a good pattern to use when listeners are apathetic or neutral, mildly favoring, or mildly opposing the claim. Often it is used when the major persuasive purpose is to convince, though it can also be used to organize a speech to actuate.
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Comparative Advantages Pattern:
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Shows that one proposal is superior to competing proposals by comparing its advantages to those of the competition.
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Negative Method Pattern: solution remaining.
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Concentrates on the shortcomings of every other proposal; then you show why your proposal is the one logical
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Monroe's Motivated Sequence:
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Modified form of a problem-solution speech. In order to move people to act, it is necessary to motivate them to do what they know they should do. Because of this, it is important to provide emotional reasons as well as logical ones.
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Monroe's Motivated Sequence requires the steps of:
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attention, need, satisfaction, visualization, action
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Developed and refined a pattern that is commonly used in persuasive speaking, especially in speeches with the purpose of actuating behavior:
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Alan Monroe, a professor at Purdue University
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Attention Step:
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At the outset of the speech, as in any speech, you must gain the audience's attention and draw it to the speech topic.
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Need Step:
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Requires 4 things-Statement; Illustration; Ramifications; Pointing
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Satisfaction Step:
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propose a solution that will satisfy the need you have created by stating the attitude, belief, or action you want the audience to adopt; explaining your proposal; showing the logical connection between the need and your solution, using facts, figures, and testimony to show that the proposal has worked effectively or that the belief has been proved correct & by meeting objections.
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Visualization Step:
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Most unique addition of any persuasive pattern & only included in the Monroe sequence where the audience imagines what will happen if they enact the proposal or if they fail to do so using positive, negative and contrasting examples.
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Action Step:
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Final step of Monroe Sequence stating your personal intent to act call for the listeners to act in a specific way, calling for an overt action, attitude or belief & ending with an impact.
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An introduction should:
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gain the attention of your audience within the critical first two minutes.
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Logos
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Appeal to the intellect, and it is the general meaning of a "logical argument." Academic arguments rely on logos. Logical connections of reasoning are needed to support all positions. Logos" is Greek for "logic." It persuades through reasoning, including deductive and inductive reasoning. Attaching reasons to an opinion is the key method of arguing
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Pathos
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Associated with emotion, such as appealing to an audience's sympathies and imagination. One common way to convey a pathetic appeal is through a narrative or a story that communicates an abstract lesson or meaning through a concrete experience. Values, beliefs and understandings of the arguer are implied and communicated to the audience through the story. "Pathos" is Greek for "suffering" or "experience." It refers to the emotional and imaginative impact of a message on an audience. The arguer is able, through his message, to move the audience to a decision or action.
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Aristotle's Choice:
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Logos was Aristotle's favorite argumentative technique, but everyday arguments rely heavily on ethos and pathos
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Improve your academic and career skills
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Research, critically analyze and evaluate arguments, understand human motivation, develop an effective communication style, give and respond appropriately to criticism, communicate your competence, character and charisma to make yourself believable
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Communication Apprehension
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Attention step, need step, satisfaction step, visualization step, action step
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Definition
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A statement explaining the meaning of a term or concept; it explains what something is plagiarism The process of passing off the work of others as you own.
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presentation aid
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A visual or auditory means for clarifying ideas
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temporal pattern
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You organize your speech into two, three, or four major parts, beginning with the past and working up to the present or future-or beginning with the present and working back to the past
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Ethos
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The ethical appeal of the argument, represents credibility. The person delivering the argument must be trustworthy and respected as an expert who has knowledge about the issue in contention. This person must impress upon the audience his position of authority and integrity. "Ethos" is Greek for "character." It is communicated through the tone and style of the message along with the way a writer or speaker references various views or opinions. Character also can be influenced by the arguer's reputation, which is independent from the message.
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Tactics for a persuasive speech:
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time consciousness, audience-relevant topic, care for topic, valid evidence, humor, id your own weaknesses, practice, call to action
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Time Conscious:
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Choosing for a very broad topic in an assigned time won't allow you to cover all the points thoroughly hence resulting in a feeble argument.
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Audience-Relevant Topic:
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Create common ground before convincing someone. You must be able to harmonize with your listeners and they should also be able to synchronize with you.
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Tell the Audience You Care for the Topic:
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personally show conviction and give importance for the chosen topic; otherwise you will lack the necessary sentiments to convince your listeners. Choose a topic that thrills you; something you're zealous about. If the audience doesn't believe that you care, why should they?
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Support Your View Intellectually & Don't be Confrontational:
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Employ ample evidences, illustrations, statistics, quotations, or true stories throughout the speech, the more supporting data you include, the more undoubted your argument will be. A sound argument will never point fingers at the counter party and their stance. Always make sure to cite your sources.
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5 tactics to connect with audience:
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local examples, excellent evidence, represent the other side accurately, represent the other side sympathetically, & use good disclaimers.
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Disclaimers:
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statements that present an argument against your position and explain why this argument is not correct.
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What is excellent evidence:
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statistics, facts, quotes from credible people, and emotional examples. Remember, not to rely too strongly on examples as evidence.
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What does it mean to represent the other side accurately:
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So that people do not feel alienated and stop listening, make sure you are accurate in representing their motives & points of view.
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Represent the other side sympathetically:
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Difficult to do but very important! State clearly that although you disagree with the other side, you understand that people who disagree with you have good reasons for doing so. Never say or imply that people who disagree with you are immoral or unkind. If you insult someone, they certainly will not be persuaded.
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Use a Dash of Humor:
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You don't want to bore your audience with monotonous repetitious content. Try fitting in sensible and pertinent humor as it refreshes the audience, compels them to reflect on the subject and enhances their receptivity.
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Be Amicable & Interactive:
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You should be able to be friendly, display warm gestures, make eye contact with individuals by often changing gazes which instills a sense of direct communication with the audience making them feel important and more receptive towards you. You should not stand in one place, unless you are being recorded by a camera; move frequently to create an aura of one on one basis. interaction. You should never read your speech!
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Practicing in front of a mirror:
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boosts your confidence and helps you diagnose anything awkward about you. It also helps you to observe well whether or not your persuasive speech is flowing logically or not.
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Relax! It's Ok to Err:
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Perchance if you stumble over your words, or make any clumsy gesture, don't alarm! Just move forward or make a sensible joke related to your note. Never reveal your apprehension or anxiety in front of the crowd. It only makes the situation worst. Learn to face save yourself wisely and wittily.
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Involve the Crowd with a Solid Action Plan:
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and make it easy for them to do so equip them with a solid strategy plan. Give them handouts so as to make aware how they can practically support the cause. Make your action step as easy as possible, because most people are busy and/or lazy.
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Speeches to Convince:
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You want your audience to agree with your way of thinking. You aren't asking listeners to "do" anything. This approach is especially good when your listeners initially disagree with your position and you realize that moving them to action is unlikely.
question
Speeches to Actuate:
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You want your audience to take action.
question
Your Position Statement is:
answer
your thesis & is either a statement of value, fact, or policy.
question
Statement of Value :
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"Something is or is not good." This is personal opinion. Example: "It is IMMORAL to use animals for medical research."
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Statement of Fact :
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"Something is or is not true." This is less personal opinion and can be backed up by credible research. Example: "Nuclear power plants are a SAFE energy source."
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Statement of Policy:
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"Something should or should not be done." Example: "Drugs should be legalized."
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Opinion Continuum:
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Everybody falls into one of the seven categories when confronted with a controversial topic: Hostile / Opposed / Mildly Opposed / No Opinion / Mildly in Favor / In Favor / Highly in Favor
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TRUE:
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If you project that most of your audience is in favor of your topic, than recommend a specific course of action. There is no need to spend valuable speech time to convince an audience of something they already believe
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There are three reasons an audience may have no opinion about a topic:
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uninformed, neutral, apathetic
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Uninformed:
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The speaker should inform them.
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Neutral:
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The speaker should give good arguments and credible sources
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Apathetic:
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The speaker needs to motivate them
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Slightly opposed:
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Speaker should approach directly by presenting good reasons and evidence.
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Hostile:
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Speaker should seek a slight change in attitude, attempting to get them to understand the speaker's point of view.
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When writing a persuasive speech, one should:
answer
find evidence for both sides of the topic, think about audience concerns and address them
question
What are the 5 types of organizational patterns:
answer
Problem-Solution, Direct Method, Comparative Advantage, Negative Method, and Monroe's Motivated Sequence.
question
Problem-Solution;
answer
Most commonly used persuasive speech pattern. The first part of the speech is spent explaining the problem to the audience, while the second half is devoted to offering a solution.
question
Direct Method:
answer
Make a claim then directly state your reasons to support it. In this method, the speaker should begin with the least important reason and end with the most important.
question
Direct Method:
answer
It is a good pattern to use when listeners are apathetic or neutral, mildly favoring, or mildly opposing the claim. Often it is used when the major persuasive purpose is to convince, though it can also be used to organize a speech to actuate.
question
Comparative Advantages Pattern:
answer
Shows that one proposal is superior to competing proposals by comparing its advantages to those of the competition.
question
Negative Method Pattern: solution remaining.
answer
Concentrates on the shortcomings of every other proposal; then you show why your proposal is the one logical
question
Monroe's Motivated Sequence:
answer
Modified form of a problem-solution speech. In order to move people to act, it is necessary to motivate them to do what they know they should do. Because of this, it is important to provide emotional reasons as well as logical ones.
question
Monroe's Motivated Sequence requires the steps of:
answer
attention, need, satisfaction, visualization, action
question
Developed and refined a pattern that is commonly used in persuasive speaking, especially in speeches with the purpose of actuating behavior:
answer
Alan Monroe, a professor at Purdue University
question
Attention Step:
answer
At the outset of the speech, as in any speech, you must gain the audience's attention and draw it to the speech topic.
question
Need Step:
answer
Requires 4 things-Statement; Illustration; Ramifications; Pointing
question
Satisfaction Step:
answer
propose a solution that will satisfy the need you have created by stating the attitude, belief, or action you want the audience to adopt; explaining your proposal; showing the logical connection between the need and your solution, using facts, figures, and testimony to show that the proposal has worked effectively or that the belief has been proved correct & by meeting objections.
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Visualization Step:
answer
Most unique addition of any persuasive pattern & only included in the Monroe sequence where the audience imagines what will happen if they enact the proposal or if they fail to do so using positive, negative and contrasting examples.
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Positive:
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Describe future conditions when the plan is put into action by putting audience into a realistic scenario enjoying what your solution has provide, thereby appealing to pathos.
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Pathos:
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basic aspect of speech which appeals to safety needs, pride, pleasure and other emotions
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Negative:
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Have the listeners imagine themselves in an unpleasant situation because they did not put the solution into effect.
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Contrast:
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Compare the negative results of not enacting the plan with the positive results the plan will produce.
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Action Step:
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Final step of Monroe Sequence stating your personal intent to act call for the listeners to act in a specific way, calling for an overt action, attitude or belief & ending with an impact.
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An introduction should:
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gain the attention of your audience within the critical first two minutes.
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In an introduction,
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you should avoid opening any presentation with: "Good morning or afternoon or evening" or a sentence such as "It's a pleasure to be here."
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In an introduction you SHOULD:
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start out with the unexpected. Open your talk with an unusual or funny quotation, an amusing story, or a fascinating statistic.
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A conclusion should:
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tie in your introductory comments, leave your audience with a closing thought that either calls them to action or inspires them to do something.
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A conclusion should NOT:
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end with "Thank you" or "That's all."
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In a speech, you build credibility by:
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Telling the truth, keeping information (especially stats) in perspective, resisting personal attacks & citing sources.
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Visual aids & note cards should:
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enhance a speech & be a key word outline.
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Visual aids & note cards should NOT:
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be distracting or a script.
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When preparing for any type of speech, except impromptu, one should:
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rehearse, rehearse, rehearse!
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Rehearsal techniques include:
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in front of a mirror, a live audience, &/or in front of a video camera.
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The day of your speech is not the day to start rehearsing:
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True
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Impromptu Speaking requires the following steps:
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Define the purpose and objectives of your speech, remaining calm and cool in order to formulate your talk, keeping your goal clearly in focus, deciding your starting and finishing points, stating the reason why you are speaking on the subject, opening strongly, choosing an example, illustration, experience or example & conclude.
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Why, in an impromptu speech, would you choose a Specific Illustration, Experience or Example:
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will give you courage and confidence, & help you to be clear, convincing and believable.
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When you tell of a specific event, example or experience, the following things should be covered:
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when, why, where & how it happened, what what the caused & who was involved.
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A proper & strong conclusion to any speech includes:
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Summarise by stating or restating your overall speech purpose , your main point or beliefs.
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Should you apologize when you make an error during a speech:
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No
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What is the "PREP" system?
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P >Point, R >Reason, E >Example/Experience &P >Point - "In summary my point is ......."
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Purpose of an impromptu speech:
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To develop the skills necessary to quickly provide a responsive statement to a variety of everyday words, phrases and topics.
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What is a Debate:
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A formal, oral contest between two individuals or teams who present arguments to support opposing sides of a question. They follow a set of rules so that participants can state their positions and attack their opponents' views in a fair and orderly manner.
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How Are Debates Used?
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Forensic, legislative & political:
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Forensic debates:
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Formal debates are held in schools or university debating societies as exercises to sharpen thinking and speaking skills and to examine issues.
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Legislative debates:
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The House of Representatives and the Senate debate a bill by allotting fair procedures and equal time for arguments for and against the bill.
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The English House of Commons was the model for:
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the process of Legislative Debates
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The Lincoln-Douglas debates for the Senate seat in Illinois in 1858:
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gave the first speaker 60 minutes, the second 90 minutes, and the first speaker 30 minutes at the end. They were festive occasions in the open air, with thousands in the audience
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The first televised Presidential debates:
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1960
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What occurred in the 1960 debate:
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Thin margin of victory for John F. Kennedy in a very close election over Nixon.
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How many years passed between the first televised debate and the next one?
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16 years
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Televised debates resumed in:
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the Ford-Carter election in 1976. Since then, debates have been a permanent and very important feature of presidential elections.
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Appeal to Emotion:
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Summons fear, anger or pity to secure listener support.
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Appeal to Emotion :
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"If we don't fight crime my way, your child won't feel safe walking the streets."
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Bandwagon:
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Encourages the listener to do something because it's the popular thing to do.
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Bandwagon:
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"More and more of us want new blood in Washington, and we're voting for Jones."
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Card Stacking:
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Presents the evidence in a partial or slanted way.
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Card Stacking:
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"The average income is rising" - technically correct, but only the top 10% incomes are up.
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False Cause:
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Insists that one event caused the other just because it came first.
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False Cause:
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"As soon as Jones was elected, savings banks began to fail."
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False Dilemma:
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Poses only two choices when there are a variety of possibilities.
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False Dilemma:
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"Choose Smith and you'll get inflation; choose Jones and the budget will be balanced."
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Glittering Generalities:
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Says little specifically, but conveys emotion.
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Glittering Generalities:
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"John Jones has made this nation a better place."
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Hasty Generalization:
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Bases a conclusion on insufficient evidence.
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Hasty Generalization:
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"Dropping out of school must be a problem because I saw an article about it."
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Name Calling:
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Uses negative labels to stigmatize opponents.
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Name Calling:
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"My opponent is a card-carrying liberal."
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Slippery Slope:
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Claims that an event will lead to an uncontrollable chain reaction.
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Slippery Slope:
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"First they outlaw machine guns, and then they'll take your hunting rifles."
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Testimonial:
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Convinces only through the endorsement of a respected personality.
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Testimonial:
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"If he's okay with General Colin Powell, then he's okay with me."
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ethos:
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basic aspect of speech which appeals to ethics, morals
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logos:
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basic aspect of speech which appeals to logic, thought
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Three basic aspects of public speaking with which you must use with your audience appealing to their emotions, referring to morals, and speaking logically:
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Ethos, Pathos, Logos
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