ch 9-249 – Flashcards
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Philo T. Farnsworth invented which of the following?
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the basic technology for television
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When you watch a modern situation comedy on television that is filmed or taped before a live studio audience using multiple cameras, you are seeing the influence of which of the following?
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I love Lucy
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All U.S. television broadcasting became digital in which year?
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2009
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Network affiliates are which of the following?
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local broadcast stations that carry network programming
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Which of the following created the Public Broadcasting System?
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public broadcasting act of 1967
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PBS attracted its first significant audiences with which of the following programs?
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sesame street
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The major company doing television ratings in the United States is which of the following?
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Nielsen Media Research
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Over the last thirty years, the Big Three television networks (ABC, CBS, NBC) have done which of the following?
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They have lost one third of all their viewers to cable, syndicated programming, and independent stations.
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The show Lost is notable for featuring which of the following?
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the first prime-time network character who doesn't speak English
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What is the fifth highest rated television network in the United States?
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univision
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What are telenovelas?
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spanish language soap operas
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In the 1960s, television programs were not allowed to show which of the following?
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married couple sharing a bed
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Nielsen Media Research says the average American spends ____ hours a day watching television.
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4
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The so-called V-chip is designed to do which of the following?
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stop children from seeing offensive programs on V-chip equipped television sets
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Jon Stewart, on Comedy Central's The Daily Show, tends to:
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all the above
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The show I Love Lucy was controversial when it first came out for which of the following reasons?
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It had the white Lucille Ball married to the Cuban American Desi Arnaz.
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cable television was initially developed as a way of doing which of the following?
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delivering broadcast television signals to communities with poor reception
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When HBO first went on the air in 1975, the broadcast networks made which of the following responses?
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they largely ignored it
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Which of the following statements about premium cable channels is true?
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They are the channels that you pay extra for and that do not carry commercials such as HBO and showtime
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The conversion from analog to digital television broadcasting was delayed by several months in 2009 because:
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many fears that some poorer consumers were not ready for the conversion.
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Why are cable networks such as MTV and CNN more profitable than the Big Four broadcast networks?
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Cable networks receive revenue from advertising and subscription revenue. Broadcast networks only receive advertising revenue.
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Broadcast networks are more successful than ever these days for which of the following reasons?
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You can't fool me; broadcast networks are losing audience share and advertisers.
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television networks are now showing more diverse programming for which of the following reasons?
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They want to attract a larger audience
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Critics worry that television has a strong influence on young people because:
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all the above
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One outcome of Janet Jackson's 2004 Super Bowl "wardrobe malfunction" was which of the following?
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Individual stations became cautious about broadcasting serious programs that contained nudity or violence.
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Audience members can now interact with cable and broadcast television by doing which of the following?
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all the above
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Why are broadcast networks making their hit programs available on the Internet?
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Because if the networks didn't put legal copies up on the Internet, people would just share pirated copies.
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Our definition of what is broadcasting is being changed by the fact that you can now do which of the following?
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all the above
