MIS 309 Chapter 3 – Flashcards

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digital darwinism
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implies that organizations which cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction
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disruptive technology
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a new way of doing things that initially does not meet the needs of existing customers
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sustaining technology
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produces an improved product customers are eager to buy
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innovators dilemma
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discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders
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internet
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one of the biggest forces changing business -massive network that connects computers all over the world and allows them to communicate with one another
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internet began as an emergency military communications system operated by Department of Defense
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how the internet began
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world wide web (WWW)
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provides access to internet information through documents including text, graphics, audio, video files, that use a specie formatting language called HTML
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HTML
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hypertext markup language
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web browser
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allows users to access the WWW
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hypertext transport protocol
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internet protocol web browsers use to request and display web pages using URL
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URL
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universal resource locator
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web 1.0
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term to refer to the WWW during its first few years of operation between 1991 and 2003
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ecommerce
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buying and selling of goods and services over the internet
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ebusiness
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includes ecommerce along with all activities related to internal and external business operations
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mass customization
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the ability of an organization to tailor its products or services to the customers specifications
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personalization
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occurs when a company knows enough about a customers likes and dislikes that it can fashion offers more likely to appeal to that person
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the long tail
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refers to the tail of a typically sales curve
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intermeidary
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agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together -disintermediation -reintermediation -cybermediation
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online ad (banner ad)
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box running across a web page that contains advertisements
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pop-up ad
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a small web page containing an advertisement
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associate program (affiliate program)
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businesses generate commissions or royalties
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viral marketing
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a technique that induces websites or users to pass on a marketing message
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website metrics:
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-visitor -exposure -visit -hit
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ebusiness model
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a plan that details how a company creates, delivers, and generates revenues on the internet
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business-to-business model (B2B)
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applies to businesses buying from and selling to each other over the internet
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business-to-consumer model (B2C)
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applies to any business that sells its products or services to consumers over the internet
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consumer-to-business model (C2B)
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applies to any consumer that sells a product or service to a business over the internet
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consumer-to-consumer model (C2C)
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apples to sites primarily offering goods and services to assist consumers interacting with each other over the internet
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web 2.0
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the next generation of internet use--a more mature, distinctive communications platform characterized by 3 qualities -collaboration -sharing -free
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open system
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nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system -source code -open source
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user-contributed content
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created and updated by many users for many users
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reputation system
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where buyers post feedback on sellers
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collaboration system
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set of tools that supports the work of teams or groups by facilitating the sharing and flow of information
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collective intelligence
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collaborating and tapping into the core knowledge of all employees, partners, and customers
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knowledge management
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involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
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explicit knowledge
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consists of anything that can be documented, achieved, and codified, often with the help of IT
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tacit knowledge
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knowledge contained in peoples heads
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crowdsourcing
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the wisdom of the crowd
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social media
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websites that rely on user participation and user-contributed content
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social network
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an application that connects people by matching profile information
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social networking
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the practice of expanding your business and/or social contracts by personal network
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tags
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specific keywords or phrases incorporated into website content for means of classification or taxonomy -social tagging -folksonomy -website bookmark -social bookmarking
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blog
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online journal that allows users to post their own comments, graphics, and video -microblogging -real simple syndication
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wiki
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collaborative web page that allows users to add, remove, and change content, which can be easily organized and reorganized as required -network effect
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mashup
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website or web application that uses content from more than one source to create a completely new product or service -application programming interface -mashup editor
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challenge of business 2.0
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-technology dependance -information vandalism -violations of copyright and plagiarisms
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web 3.0
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based on "intelligent" web applications using natural language processing, machine-based learning and reasoning, and intelligence applications
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semantic web
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a component of web 2.0 that describes things in a way that computers can understand
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egovernment
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involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen0consumer within all branches of government
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mobile business
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the ability to purchase goods and services through a wireless internet enabled device
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