Marketing Chapter 13 Quiz – Flashcards

Department stores such as Saks Fifth Avenue, Nordstrom, and Neiman Marcus are usually considered __________ retailers.

The retailing mix includes retail communication, merchandise, and which two other elements?

T.J. Maxx and Ross stores offer customers the sport of searching the racks for great deals on brand name products. Both retailers use a(n) __________ retailing strategy.

What do automatic vending, television home shopping, and direct selling have in common? -They are all forms of nonstore retailing. -They should use same-store sales growth to measure sales performance. -They are declining because consumers prefer an in-store shopping experience. -They require the seller to participate in a buying cooperative. -They are expected to be replaced by online shopping.

One of the biggest problems an online retailer faces is: -the failure to create "clicks to bricks" order fulfillment systems. -the lack of spontaneous rather than planned purchases that traditional retailers enjoy. -customers' tendencies to get to the checkout and leave the website without concluding the purchase. -the difficulty of actually placing the online purchase. -the slow growth of online purchasers from consumers living outside the U.S.

The __________ is a concept that describes how new forms of retail outlets enter the market and change over time.

__________ can happen anywhere the customer meets the product and it is the means by which exchange occurs.

Specialty discount outlets focus on one type of product, such as office supplies (Staples) or electronics (Best Buy), at very competitive prices. They are referred to as __________ because they often dominate the market.

Discount Fishing Tackle is a shop that carries a large selection of fishing rods and reels, bait, tackle boxes, waders, nets, and a few other fishing implements. Discount Fishing Tackle's breadth of product line would be described as __________ and its depth of product line would be described as __________.

Kelly is responsible for the paper products in the grocery store where she works. She considers herself an expert; she knows all about the various manufacturers, the types of products they sell, and even how consumers use these items. She is responsible for what to order, how much to order, and how to price these products in the store. Kelly is engaged in __________ for the store.