Business chapter 13-14-15-16-19 – Flashcards

the proctor $ gamble company is a major producer of bar soaps. in fact proctor & gamble produces ivory, camay,lava, safeguard, zest, and coast bar soaps that all claim a variety of benefits. these products are part of proctor & gamble's ____ in bar soaps.

what would a firm most likely use to differentiate its product?

bucyrus erie company manufactures and markets expensive industrial cranes. this long lasting equipment would be classified as a ____ good.

entice-mint breath mints is a new brand of breath fresheners.the company realizes that product location is very important since consumers desire to buy this type of product with a minimum of effort. entice-mint mints represent a:

attracting attention, describing contents, explaining benefits and identifying the uses of a product are all functions of:

the degree to which customers are satisfied and are committed to future purchases of a desired brand is called?

the use of the folger's _____ allows customers to easily identify this product from other coffee products.

federated grocery stores operates a large chain of stores across several Midwestern states. while federated doesn't actually produce any canned foods, it markets a line of foods under its own brand name that were actually produced by another company. Federated canned foods represent a:

Nightbrite Company's _______ relies heavily on advertising, personal selling, and a limited use of product sampling.

which of the following is required to build meaningul relationships with customers?

the activity that evaluates public attitudes, changes policies and procedures in response to the public's requests, and executes a prodgram of action and information to earn public understanding and acceptance is called:

_______ encourages people to tell other people about goods or services they have enjoyed.

the total systems approach to marketing emphasizes communication with which of the following groups?

professor noble shared with her students the wonderful experience she had at a local Asian restaurant. She descibed the loaction in relation to campus and encouraged her students to give it a try. Becky's comments represent:

the UP department of travel and tourism promotes tourism in the U-P by sending travel agents and bus tour companies information about the U-P's many attractions. The hope is that by stimulating interest in tour and travel agents, they will in turen encourage their customers to visit the U-P. This example represents a ________ promotional strategy.

about____ of the cost of things we buy are marketing costs that go to pay for distribution costs of intermediaries?

______ is the value of want satisfying ability that is added to products by organizations that make the product more useful or accessible to consumers.

marketing intermediaries include time, place, possession, information, and service. This is commonly provided by them is called?

E-gadgets is a chain of electronics stores that specializes in devices and gadgets incorporation cutting-edge technologies. The company has more that 170 stores located in large cities throughout the Southwest and Midwest. E-gadets has chosen the locations of its stores sot that most customers living in the Upper middle class and wealthy neighborhoods can get to an E-Gadgets store in less than 15 min. E- gadgets is providing its customers with?

Paper N' More sells a variety of office supplies to small businesses and local offices. The fact that it sells only to other firms and not consumers indicates that Paper n' More engages only in:

Comstock coal distributors does not mine coal itself. In fact, the firm does not even store or handle coal. instead comstock solicits orders for low sulfur coal from other firms. then purchases the required amount from suppliers and directs them to ship the coal to its customers. Comstock is a?

the most likely type of utility that's provided by concenience stores is:

______ would probably be distributed using an intensive strategy?

Delacroix shoes produces top quality high fashion shoes, designed for the person concerned about style. Delacroix gives only a few preferred reatilers in a given market area the right to market its product. Delacroix shoes uses:

______ is the sale of goods and services by telephone?

companies who send salspeople to customer's homes or places or work are making use of ______ selling.

Sports Coasters sells good quality athletic wear by sending its customers a catalong nine times a year. The company has not retail stores, but offers a toll free order number that operates 24hrs a day, 365 days a year. Sports Coasters sells using a technique known as:

Mcdonald's, KFC, Baskin-Robins, and AAMCO all make use of the _____ form of contractual distribution system

_____ involves planning, implementing, and controlling the physical flow of materials, final goods, aand related information from points of origin to points of consumption

_____ shipping uses several different modes of transportation to complete a single long distance movement of freight.

market eras refers to the time period from our country's first settlers through the early 1900's?

firms that have adopted_____ seek to do more than simply sell a product: they seek to learn as much as possible about their customers in order to satisfy them with goods and services over time.

describes a word, letter, or group of words or letters that differentiate the goods and services of a seller from those of competitors

term involved the analysis of markets to identify opportunities and challenges?

a _____ group consists of a small group of pople who meet under the direction of a discussion leader to discuss opinions about an organization, its products, or other issues.

Roosevelt Community College has experienced declining enrollment for the past three years. In the past the college has relied strictly on enrollment from newly graduated high school students. In order to identify other potential markets, Roosevelt Community College would benefit from?

______ is the process of identifying factors that can affect marketing success?

individuals that want goods and services for personal consumption and have the resources to buy them?

which of the following refers to the process of dividing the total market into several groups with similar characteristics?

a firm that uses _____ segmentation divides a market into groups based on age, income, or level of education

Cool people Publications focuses their marketing efforts on reaching African-American teenage girls. The firm believes that they are positioned to profitably serve this group of consumers. Cool people utilizes the strategy of:

All-Star Collectibles focuses its marketing efforts on high-income buyers of unique collectible items. The firm realizes that the number of buyers in this segment of the collectible market is small. However, they are confident that this approach will be profitable since these buyers will pay premium prices for their unique products and superior customer service. All Star's approach is an example of:

the accounting profession follows generally accepted accounting principles as defined by____ ?

stockholders of the Sasha Deal Company are concerned about irregularities in the firm's accounting system. One approach to identify problems in the records of the company would be to have a _____ performed

_____ refers to how quickly an asset can be converted to cash

the value of resources the firm owns minus the amount of money the firm owes to others= ______

Keith will graduate from Southern State University this year. He has accumulated $18,000 in student loans during his four years at college. An accountant would classify the loans as:

meg malloy is running an income statement on her quickbooks computer accounting program. Which of the following accounts will be used to calculate gross profit?

kimberly trades some of her homegrown tomatoes to her neighbor, Ron for some green peppers fresh from Ron's garden. This type of trade represents an example of:

to stimulate the economy during a recession, the Fed would?