VIC 3001 Exam 2 – Flashcards
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Image Resolution
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Higher for Print: 300
Lower for Web: 72
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File Size
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Bytes-KB-MG-GB
*Web under 100KB
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JPEG
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"Lossy File"- compressed at expense of quality
easy for sharing
color photos
does not support transparency
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GIF
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Indexed color
supports transparency
animation
compressed and limited to one layer
not good for photographers
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PNG
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Limited to single layer
cross platform
web graphics
multiple levels of transparency
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PSD
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Photoshop
native file
not cross platform
preserves layers
large file size
not for web
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TIFF
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Same as PSD except is cross platform
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Big Ideas: Internet Photos
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-Cannot pull image from web without permission
-Cannot pull image from web for print at all
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Categorical Imperative
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Right is right and must be done under all circumstances
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Utilitarianism
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The consequences of actions are important in deciding whether or not they are ethical
*greater good for the greater number**
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Hedonism
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YOLO
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Golden Mean
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Virtue at the mean between 2 extremes of excess and deficiency
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Golden Rule
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Do unto others as you would want done to you
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Veil of Ignorance
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Considers all people as equals with no knowledge of class or human differences
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3 Human Needs
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System- fight or flight
Social- acceptance
Self- money, food, comfort
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Promised land
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Buy our product and follow us to the promised land
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Self-Persuasion
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No one is better than you at persuading yourself
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Altercasting
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Casting people into social roles makes them behave as such
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Social Proof
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8million served!
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Humor
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Incongruity resolution: out of the ordinary
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Mere Exposure
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The more we see it the more we like it
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Anchoring
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Benchmark of information to which we compare another option
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Anthropomorphism
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Presenting info in a way that describes an animal or object in human terms
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Omniphasism
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All in balance
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Personal Image Perspective
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gut reaction
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Historical Image Perspective
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Determination of importance of the work based on time line
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Technical Image perspective
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Relationship between light, medium, presentation
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Ethical Image Perspective
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Moral responsibility of producer, subject and viewers
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Cultural Image Perspective
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Heros and Villains
Narrative structure
Symbols
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Critical Image Perspecctive
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Exploring a work in terms of issues, power, politics, and econ.
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Image Analyzing Procedure
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1. Inventory
2. Composition
3. Visual Cues
4. Where was it made?
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4 Things Good Graphic Designers Should Do:
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1. Capture attention
2. Control eye movement
3. Convey information
4. Evoke emotion
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What info is necessary to collect for a design project?
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-Objective
-Audience
-Coordinating with other design work?
-Competitors/ what does their viscom say?
-Distribution
-Budget
-Timing
-Turnaround
-Provider of content
-Constraints
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Dummies
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Thumbnail sketches in print news, mag, and news letters
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Layout Sins
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1. Centering everything
2. Warped/ naked photos
3. Too many fonts
4. Thick borders
5. Missing margins
6. Stairstepping
7. 4 Corners/ clutter
8. Trapped negative space
9. Busy background
10. Type emphasis
11. Bad bullets
12. Widows and orphans
13. Justified rivers
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Basic Units of VisCom
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Space
Line
Shape
Color
Texture
Value
Size/Scale
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6 Principles of Good Design
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1. Focal Point
2. Contrast
3. Balance
4. Movement
5. Pattern
6. Unity
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4 Laws of Gestalt Theory
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1. Proximity
2. Similarity
3. Continuity
4. Closure
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According to the lecture, to what does the term "angle of view" refer?
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Camera eye position relative to the subject
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According WSINYE, which of the following is not a characteristic of a well-composed photo?
-Tight cropping
-Police Line Up
-Rule of thirds
-Lines to convey movement
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Police Line Up
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According to WSINYE, which of the following is important info to collect when beginning a design project?
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Intended audience, timeline, budget
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According to the reading on advertising in an image based culture, how does PETA justify its offensive promo strategies?
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The offensive ads are effective in driving traffic to the PETA website
