7 Elements of the Marketing Plan

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executive summary
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overview of the plan
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situation analysis
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internal and external factors that can potentially happen.
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objectives
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what can be accomplished and how
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marketing strategy
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identifies target markets and who they are going to target with their product
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implementation
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putting the plan into action – making it happen
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evaluation and control
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expectation and reflection
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apendix
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section that includes supplemental materials. how to succeed from their on out.

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