VIC 3001 Module 1 – Flashcards
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"Laughter if an innate, cross-cultural response triggered unconsciously."
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Douglas Van Praet (Physiological Approach)
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Volkswagen Smiles
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Douglas Van Praet (Physiological Approach)
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Semiotics (C.S. Peirce)
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Sign: Anything that stands for something else
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What are the three kinds of signs?
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Iconic, Indexical, Symbolic
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Icon
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sign that looks like or resembles the thing it stands for
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Index
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a sign that is logically connected to what it represents
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Symbol
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a sign that generates an emotional response from ppl
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Visual Message
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is a collection of signs and symbols
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Encoding
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when a messenger select signs that they believe will communicate the message clearly
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Decoding
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Interpretation
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Metonymy
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is a figure of speech in which a thing or concept is called not by its own name but rather by the name of something associated in meaning with that thing or concept.
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Gestalt
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The whole is greater than the sum of its parts
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Four Gestalt Laws Relevant to Design
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1. Proximity 2. Closure 3. Similarity 4. Continuity
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Proximity
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The theory of proximity describes how you tend to place items that are close together into groups. The closer two items are to one another, the more likely you are to interpret them as a group.
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Closure
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How your brain is able to fill in missing information needed to completely describes what you see
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Similarity
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When you see things that are similar in appearance, you tend to place them in a group
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Continuity
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How your brain attempts to see something that is continuous
