Sports Entertainment Marketing 1.01 Vocabulary – Flashcards
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Amateurs
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Participants who are not paid to play a sport
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Collectibles
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Objects collected by someone who has an interest in the sport, activity, etc.
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Image
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The way something is viewed
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Licensed merchandise
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Goods that carry the name or logo of a sports organization that the organization has authorized a manufacturer to make and distribute for sale
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Logo
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A distinctive symbol, design, or group of letters
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Media
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The message channels used to promote a good, service, or idea (e.g., radio, television, newspapers, magazines, Internet)
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Memorabilia
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Souvenirs, mementos, things collected to remember something
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Organized participants
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Players of sports that have rules and are controlled by groups or sanctioning bodies
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Personal training
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The sport product that involves doing something to better yourself in a sport
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Professionals
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Athletes who are paid to play a sport, which is often their occupation
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Sanctioning bodies
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Groups or organizations that regulate sports and sports participants
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Spectators
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Observers, or fans, of a sporting event
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Sponsors
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Businesses or organizations that pay to associate their names or products with a sporting event
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Sporting event
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An intangible, perishable experience that is immediately consumed and cannot be resold
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Sporting goods
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Tangible, manufactured products that are sold and used within the sports industry
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Sports marketing
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The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
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Unorganized participants
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Players of sports who are not controlled by organizations or groups; do not follow rules
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Fiscal Impact
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In economics and political science, it's the use of government revenue collection (mainly taxes) and expenditure (spending) to influence the economy.
