Social Constructionism Theory – Flashcards
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Social Constructionism
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Reality is a social construction—process of human interaction knowledge is a human product Dialog creates worlds *Language
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3 tenets of social constructionism
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1. Conceptions of reality are created through social interaction 2. Human institutions are created through social interactions & cannot exist w/o human agreement 3. The constructed world is important in the maintenance and reconstruction of social reality, human institutions, and ourselves
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Exogenic
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Empirical based (natural sciences approach: QUANTITATIVE) Knowledge should reflect the features and actualities of the world The world is knowable through observation Power is a finite resource
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Endogenic
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Social Constructionism Perspective (Based on human interaction, knowledge/shared meaning happens when meaning is given via language) Qualitative Knowledge & meaning are what people create
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Two-way symmetrical model is ethical for PR
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More ethical in PR Emphasizes "win-win" scenario Focus on language and meanings, which continue to change and evolve Contains feedback, bargaining, negotiation, and conflict resolution to bring about symbiotic change
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Language in Social Constructionism
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Linguistic Dance (between encoding and decoding) effects the way we interpret & respond to the world Knowledge & meaning are transmitted through language
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Brute Fact
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Institutional Fact
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Bernays' Premises
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Public opinion is fact & can be changed by persuasion to create an outcome Persuasion is essential in a democracy
