Case Study

There are two ways of receiving an organ transplant: from a living human or an organ from a cadaver. Typically when receiving an organ from an living person; relatives are the first line of contact; but, that is not always the case. Spouses or close friends frequently donate organs to ailing loved ones. If a […]

Introduction During the period after India gained independence, companies in the country enjoyed a stable market environment with minimal competition. Some companies even had monopolies, which meant customers had limited or no other options. Due to complacency, there was no motivation for improvement or change. Nevertheless, the Indian Government’s policy of globalization and liberalization has […]

After reading this article. Reader will understand that what kind role every aspect in marketing mix will exert and how marketing mix will influence customers’ behavior and what kind combination of marketing mix will be more effective. All answers of these questions are useful and helpful for the companies who want to successfully enter into […]

The statement that the arts focus on the particular, individual, and personal, while the sciences focus on the general, universal, and collective raises questions about the true nature of both areas of knowledge. The arts are seen as necessary only after an individual’s physiological, safety, social, and self-esteem needs have been fulfilled. They are considered […]

The SAP system, produced by SAP AG, is a comprehensive enterprise resource planning (ERP) software designed to meet the business software needs of midsize and large organizations in various industries. More than 2,300 customers are currently utilizing the most recent version of mySAP ERP. This system operates in real-time, with all users accessing the central […]

The collaboration between McDonald’s and the Environmental Defense Fund is a prime example of sustainable development. This partnership, explored in Sharon Livesey’s article titled “McDonald’s and the Environmental Defense Fund: a case study of a green alliance,” was initially inspired by the 1987 report “Our Common Future” from the United Nations World Commission on Environment […]

Milliner Vietnam is a multinational company that has developed various business services and products, under more than 20 brand names. This has made Milliner one of the largest multinationals in Vietnam and South-East Asia. In recent years, many companies have shifted from focusing solely on building quality products to adopting a market-led orientation in their […]

In 2002, the movie industry meant intense competition; the movie maker industry and independent studios were dominated by giant studios: Paramount, Sony, Buena Vista, Universal, 20th Century Fox and Warner Brose dealt with financing, producing and distributing their own movies. Even more, the number of movies dropped and the total admissions went up as the […]

According to Philip Kettle, marketing is the science and art of exploring, creating, and leveraging value to satisfy the needs of a target market at a profit. It involves identifying unfulfilled needs and desires, quantifying market size and profit potential, determining which segments can be best served by the company, and designing and promoting appropriate […]

In the introduction we have given a brief description of what this PESTLE or rather Political Economic Socio- cultural Technological and Legal analysis is. The political background seems to be in favor of the businesses that operate in this industry. As there are tax concessions, institutes are being given grants to expand and to educate […]

The primary goal of Beleaguered is to make its products easily accessible to consumers, regardless of their location. The company aims to understand the needs of consumers in different markets and offer innovative skin and beauty care products. This approach builds trust and attractiveness for Beresford brands. By prioritizing consumer preferences, the company has helped […]

The author criticizes the trendy use of the term “marketing” and argues that it does not change the essence of the role. They point out that many sales managers are now called “marketing vice presidents,” resulting in higher costs and salaries. The author asserts that what is often labeled as “marketing” is essentially organized selling, […]

The paper’s discussions are based on conversations with the managers, employees, and customers of these SEEMs. The covered topics encompass marketing, management, Nigeria, DAMMAR, and strategy. Contents Introduction As a small business owner, you are constantly faced with challenging decisions regarding the growth of your enterprise. These decisions range from improving your business’s bottom line […]

Italian brothers Sergei and Bruno Costa established Costa in 1971 . At that time they first started importing and roasting beans, which was long before the current growth in coffee bars. The brothers began roasting and grinding coffee for wholesale to the catering market. From the very beginning, Sergei and Bruno Costa insisted on slow […]

The publication of a Technology Services Thought Leadership White Paper in January 2012 discussed the use of cloud computing for disaster recovery. The paper emphasized the importance of quickly transitioning applications to a resilient cloud, while acknowledging the limitations and trade-offs of traditional disaster recovery methods. It recommended that organizations focus on continuous availability and […]

Guiding Gram, a unique Indonesian clove cigarette brand, was established in Kidder, East Java in 1979. It gained recognition within the clove industry and secured second place in the “full flavor” category for rolled cigarettes. Made from high-quality tobacco and cloves, Guiding Gram caters to smokers who appreciate the art of enjoying rolled cigarettes. Combining […]

The world has been greatly transformed by technology, resulting in both positive and negative consequences. Pollution, genetic engineering, erosion of personal privacy, and global electronic telecommunications are some challenges that have arisen due to technological advancements. Despite these issues, it is important to find effective ways to overcome them and utilize the advantages that technology […]

The JIM interpretation, acquired in 2012 from the Chartered Institute of Marketing, goes beyond simply identifying customer needs. It also highlights the importance of fulfilling and anticipating those needs. This perspective emphasizes the significance of marketing processes for hotels and all other companies, considering both outcomes and marketing objectives. However, relying solely on customer feedback […]

America compared to North American ways of dealing with business partners. 1. One need to spent more time with your potential partner in order to be trustworthy. Business Is often discussed even after the third meeting. 2. You must wait before you start talking about business. 3. Price is only one of many things you […]

Using various , we have discussed the client interaction, operations, and services of Gold Spa and Fitness Club in our report. This includes information on their pricing method, vendor management, client retention strategies, and human resource management. We conducted interviews with the Hrs Manager Muhammad Susan Aziza and Manager gym Mali Karma to gather this […]

The external marketing environment (1000 words) Choose two environments wealth the external environment to analyses ; demographic, socio-cultural, economic, technological, natural, competitive and political and legal (500 words per environment) Provide a definition of each chosen environment and justify in relation to your product (4 marks) Explain how each chosen environment impacts your product, using […]

The marketing concept, described in The Wealth of Nations by Adam Smith in 1776, involves surpassing competition and meeting customer needs. This approach became widely used later on, leading to increased competition and technological advancements. It is typically used in buyer’s markets where firms compete to fulfill buyers’ desires effectively. Apple Inc is an example […]