Case Study

Supply-Chain Integration through Information Sharing: Channel Partnership between Wal-Mart and Procter & Gamble Michael Grean Director, Information Technology Customer Business Development The Procter and Gamble Distributing Company, 655 East Millsap Road, Fayetteville, Arkansas 72703 Michael J. Shaw Department of Business Administration University of Illinois at Urbana-Champaign Champaign, IL 61820 Abstract This paper describes the development […]

His major research interests focus on tourism management, tourist behavior, tourism forecasting models and impact studies. Phoebe W. Y. Chemung is a research assistant within the Department of Hotel and Tourism Management at the Hong Kong Polytechnic University. Keywords: theme park, teeming, leisure, motivation, lifestyle Theme parks aim to create the atmosphere of another world […]

SD Bad operates as a subsidiary to TESTS PL with a Joint venture together with Simi Dairy Malaysia. Tests Malaysia is based in Koala Lump with stores in Koala Lump, Clangor, Perk, Penance, Keyed, Niger Seminal, Amelia, Juror and Skeletal amounting of a total of more than 41 stores in Peninsular Malaysia. Tests Malaysia offers […]

The conversion to Islam in Africa was beneficial because it helped improve the relations between the Muslim march ants and the African merchants. This was also beneficial because goods, knowledge, as well as religion was traded in the trade routes Of Subhuman West Africa and the Mi idle East. However, both the Middle East and […]

Recent years have brought significant changes to the management and organization of modern hotels. As marketing major students, the researchers are interested in understanding how hotel managers handle their establishments. It is crucial for business students to learn about different management styles and how to handle people and various situations. Additionally, the researchers aim to […]

The company’s strategy for reducing costs and expanding customer space involves eliminating free meals and amenities on board. However, customers can still purchase items through the Easiest Bistro onboard purchasing program. This program, along with other value-added services like Streetcars, Easiest holidays, and Ease yes Hotels, has helped increase the airline’s revenue. The aim of […]

After the war, Wolff Egan and Ritter Jack Adams Lowe joined forces to sell a cream to consumers. They created a fictional tropical plant called the Ulna, from which they claimed their “oil” was derived. Instead of revealing its exact purpose, they marketed it as a “mysterious beauty fluid that makes you look younger”. They […]

Bat has been honored with the Most Admired Brand of the year 2006-07 in the Footwear category and acknowledged as one of India’s Top 10 super brands. On April 12, 2007, they were presented with the Super Brands Award. Furthermore, Bat has expanded their presence into the retail industry and presently manages 1250 stores throughout […]

Before achieving the ultimate objective, Grinner had to tackle three challenges: firstly, finding a solution for accommodating changes in nonuser behavior; secondly, developing an appropriate strategy for repositioning pricing policies; and thirdly, implementing reforms in the dealership network. During the initial assessment phase, there was a significant decrease in sales volume within the United States […]

Abstract This paper investigates the effect of nature of institute on entrepreneurial marketing in higher education institutions. Nature of institute characteristics such as, age, and size are studied to find whether they affect entrepreneurial marketing or not. Organizational structure is a moderating variable in this study. This investigation has been conducted in Tehran-Iran, between higher […]

The assignment examines the limited application of traditional marketing theory and concepts in guiding small business marketing practice. These theories and concepts provide businesses, whether large or small, with a framework to meet customer needs. However, traditional marketing literature often portrays these theories as having limited application in guiding small business marketing practice. Marketing plays […]

The internet, in its current form for about 20 years, is the newest and youngest medium. It originated as a collaboration between the US military, research organizations, and became operational in 1969 as the first interconnected computer network. Initially, there were gradual advancements in the field. Network email was developed in 1971 with a slow […]

The company experienced significant benefits from ASS and M&As, including cost reduction, network increase, and the development of multiple hub structures. However, it also faced challenges such as operational difficulties in integration and unpredictable risks on business and financial performance if alliance partners did not fully participate or withdrew. Profitability and responsibility are both important […]

This includes collective plans and blueprints right from the conceptualization of the research project, data gathering on the existing system, knowledge requirements on different technologies included in the system, design and development of the system, up to the software evaluation. The researcher used Prototyping as the method for development. This type of approach of evildoing […]

Many companies took advantage of the market by using green marketing tactics to stand out and gain a competitive edge. Some genuinely embraced sustainability and implemented eco-friendly practices, while others engaged in greenwashing to improve their brand image. The term “greenmailing” was coined to describe these deceptive organizations. In response, practitioners provided recommendations for consumers […]

Reason, a brand popular in rural markets of Southern India, introduced coconut in 1989 to enhance its skincare appeal. Now, Reason also includes cucumber extracts along with coconut oil and moisturizing milk cream. This combination purifies the skin, leaving it clear and flawless. It also has a long-lasting fragrance. In the Indian fabric wash market, […]

We at Ululation aim at protecting the eyes and enhancing the faces of men and women all over the world, by manufacturing and selling ophthalmic aware and sun wear characterized by their high technical and stylistic quality, in order to maximize our customers’ wellbeing and satisfaction. Ululation group is the world’s largest aware company involving […]

The majority of beer consumed in the US is by men, accounting for about 80% of consumption. Most male beer drinkers are white and have a preference for domestic light or draft beer. Approximately 67% of men admit to drinking alcohol, with an average weekly intake of 6.2 drinks. Men between the ages of 18-49 […]

Killingly wishes to expand to Europe, America and Asia creating more outlets but before entering the foreign market, Killingly needs to sort some of their issues out and seal their loopholes so that at the very end, it will be sees risky and can obtain better economic benefits. Some of the issues that Killingly faces […]

After tea and water, it is the third most popular drink all around the world. Brewing industry is huge and global business includes many dominant multinational companies and various thousands of small manufacturers ranging from regional breweries to brewpubs. Today the world is highly competitive, in which companies must maintain continuous improvement, followed by product […]

While providing laity food at moderate price, this cafe chain is committed to offer a pleasant service dining experience for customers in a comfort interior concept of outlet. The company has been growing rapidly as they have expanded internationally for the past five years. 1. 2 Corporate objective and goals Secret Recipe new objective is […]

International Business Module: International Marketing Assignment Title: Case study analysis Date and Time of submission: 20/10/2014 09:30 Please ensure that you complete and attach this Submission Form to the front of all work that is submitted online. Before submission, please ensure that your name does not appear anywhere on your work, only your Student ID […]