Case Study

Banana Yoshimoto’s novella ‘Kitchen’ and ‘Like Water For Chocolate’ by Laura Esquivel explore the blurring of gender roles through the characterisation of the key male characters, Eriko and Pedro. The obscurity of gender roles is utilised by both authors as a literary tool in the formation of interpersonal relationships with the protagonists of each text. […]

Many perceive the Ricci v. DeStefano case as adding to the confusion and misunderstandings surrounding Affirmative Action, the Civil Rights Act of 1991, and disparate-impact discrimination. It is often seen as an instance of reverse discrimination, with some arguing that it was necessary to address this issue. However, there are those who think this decision […]

Badi are an untouchable Hindu caste, with a total population of approximately 7,000, who inhabit scattered settlements in the Salyan, Rolpa, Rukum, Dailekh, Seti, Jajarkot, Dang-Dekhuri, Banke and Bardiya Districts of west Nepal. Bali men fish (keeping most of the catch for their own family’s consumption) and make drums and pipes, which they sell to […]

Hindustan Unilever Limited (HUL), previously known as Hindustan Lever Limited, is the largest Fast Moving Consumer Goods company in India. In late June 2007, HUL was renamed and it reaches two-thirds of the Indian population through its over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. These products contribute to […]

Tests are used to measure. In different fields, there are tests specifically designed to measure a specific thing. In psychology, a projective test is a type of personality test in which the individual offers responses to ambiguous scenes, words or images (Cherry, 2010). Projective tests are widely used in this field because of its capability […]

Emma’s business achieved stability and rapid growth in March 2012 thanks to the rising trend of online connectivity and the emergence of online businesses. To analyze this case effectively, it is crucial to adopt a generalist mindset instead of being a specialist. This implies having the capability to comprehend and excel in various areas rather […]

There is a belief that depending on where people live, their life chances can vary tremendously. The term life chances was first used by sociologist Max Weber in 1948 he believed that people’s life chances were guided by their economic position. This also affected their ability to gain employment or own a property. People’s life […]

Gatorade sports drinks have consistently the most popular drink of its kind for decades now. There are several competitors that make nearly identical products, however, Gatorade always finds itself at the top of the chart in sales and produce steady sales growth each year. This paper looks at the persuasive tactics Gatorade uses to market […]

“Leadership means making a difference, creating a positive change; providing the impetus that creates an atmosphere of change that improves the world, or at least the small part of the world around us; leadership is characterized by sustained action over time. Leadership is the stretch of changing things that can be changed, of providing new […]

The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late 1980s. Initially the company found it very hard to sell itself to the Indian government as the Indian economy was highly regulated. So to lure Indian government Pepsi Co made promises […]

Project management is the discipline of planning, organizing, securing, and managing resources to achieve specific goals. A project is a temporary endeavour with a defined beginning and end (usually time-constrained, and often constrained by funding or deliverables), undertaken to meet unique goals and objectives, typically to bring about beneficial change or added value. Project Management […]

In this section we will introduce the history of the brand Juan Valdez and the corporation as a whole. This background information is necessary for the reader in order to understand the purposes of the analyses that follow throughout our project. Using the brand’s history as our point of departure, will lead us to better […]

In India, the recognition of the need for e-governance has remained consistent considering its vast population of 1.1 billion people and various industries. Initially, the focus was on connecting government departments and developing applications for defense, economy monitoring, planning, elections, census, tax administration, and other data-driven tasks using IT. However, during the 1970s to early […]

To understand consumer behaviour we need to understand the meanings that consumers attached to possession. Possessions are part of ourselves. This aim of the article: examine the relationship between possessions and sense of self 1. Evidence (that possessions are an important component of sense of self) Possessions in Self-Perception Research The extended = external objects, […]

The issue of homelessness is a major concern for different policies. Various definitions have been used to classify individuals as homeless according to different poverty classifications. The increase in the number of people considered homeless is due to changes in the criteria for classification. Thus, it is important to reassess the criteria for identifying individuals […]

Executive Summary We will mainly examine Pantene, the brand that we will focus on in our analysis. Pantene is a popular brand in Asian countries, known for its benefits in solving various hair problems. It positions itself as a hair care product, targeting different potential users. In this article, we will learn about the history […]

Introduction The issue of brain drain in Malaysia has been a topic of discussion in recent years. In 2007, approximately 140,000 Malaysians left the country, and this number doubled to 305,000 between March 2008 and August 2009, according to a parliamentary report. Talented Malaysians chose to leave for reasons such as increasing crime rates, a […]

Yosemite National Park, located in the Sierra Nevada Mountains of northern California, is both the first state and national park in the United States. It holds historical significance as it was originally designated by the US government for conservation and protection. Today, with over 3.5 million annual visitors, Yosemite Park continues to be a beloved […]

The global market has become an overwhelming incentive for new investments and there occurred a veritable explosion of capacity in cotton based complexes, the most importantly in the Tamilnadu clusters. This has been much silent revolution: The phenomenal growth of the 1990s in cotton spinning in Tamilnadu has been the forefront in the Indian power […]

Porter’s 5 forces model allows to analyse the factors outside the Cruise industry that influence the nature of Carnival competition within it, the forces inside the Cruise industry that influence the way in which Carnival compete, and so the company’s likely profitability. With an understanding of where power lies, Carnival can take advantages of a […]

Thousand of organizations in the global village have decided they could save money and increase their flexibility by converting many jobs into temporary of part-time positions, giving rise to what is commonly referred to as the contingent workforce. Today, temporary workers can be found in secretarial, nursing, accounting, assembly-line, legal, dentistry, computer programming, engineering, marketing, […]

The following text provides an introduction. This paper argues for the use of online banking as a safe alternative to physically going to a branch. It explores the history of online banking and the challenges associated with it. This examination of online banking considers the pros and cons, specifically focusing on two companies’ experiences. The […]