Case Study

Logitech is an innovator in personal computer accessories and has made its name by offering high quality products at a low cost. Technology is a very competitive business and for anyone to succeed they must find a way to add value for customers. What Logitech has done to accomplish this is look at where that […]

Question 1: Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in wet-shaving market come to an end? Explain? King C. Gillette has founded Gillette in 1901. It was one of the first great multinational organizations and a marvel of marketing effectiveness. Gillette has […]

The history of the Caribbean is the history of exploitation of labor discuss with reference to two of the following labor systems 1. Encomienda 2. Slavery 3. Indenture ship To properly analyze the above heading the definition of the keyword must first be found. The word exploitation can be defined as a situation in which […]

Strategic Management is defined as consisting of analysis, decisions, and the actions and organization undertakes in order to create and sustain competitive advantages. It is concerned with the analysis of the internal and external environment of the organization. Strategy is in itself the ideas, decisions and actions that enable a firm to succeed in the […]

There are several major trends that we can observe in the cranberry industry for the period of 1945-1979. First, there is a steady production increase in each of the five-year periods: from 615,000 barrels in 1945-1949 to 1,546,120 barrels 30 years later. The production growth was caused by the increasing mechanisation of cranberry industry. For […]

Zara uses a combination strategy when sourcing their production. It uses most of outsourcing to produce basic items and initial fashion collection. It outsources about half of its production to third party; about 60% come from Europe, 30% come from Asia and rest come from other parts of world. Outsourcing decision depends on number of […]

Miguel Street has been variously classified as a group of short stories, as a series of sketches, and as a novel. The latter classification is supported by the fact that it is unified by a single narrator and by several patterns and themes. Furthermore, although each chapter is dominated by a single character, those major […]

Executive Summary The primary objective of this report is to analyze the Taj Group of Hotels through the specific analysis of Taj (luxury full-service hotels, resorts and palaces), Taj Exotica, Taj Safaris, Vivanta, The Gateway Hotel, Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three […]

Last year, Prakash Pandey, proprietor of this outlet, arrived at the Bachchan residence carrying a gift hamper of Laddus weighing 51 kilograms, uninvited. Speaking about his innovative approach, Pandey stated, “As the world progressively embraces technology, I felt it was time for my Laddus to do the same. Hence, I introduced this website: www.thaggukeladdu.com. This […]

The competitive landscape of the Indian business firm has seen a dynamic change in the 1990s as a result of dual institutional changes of economic liberalization and changing intellectual policy regimes. Liberalization and its accompanying changes in trade, industry, foreign investment and technology policy regime, triggered previously protected Indian companies towards capability enhancement. This translated […]

The basic factors of fertility, mortality, and migration affect the size, growth, and distribution of human population in all parts of the world. These three “facts of life” are called the demographic variables. (Thomlinson, 1976, p. 6) Fertility is measured by counting the number of children who were born—in relation to some base population. Because […]

Sometime in October 1999, someone created a false profile of Christianne Carafano  on Matchmaker.com. In her profile, the name Chase Masterson, Carafano’s screen name, along with her picture and  home address.  The profile used an autoresponder email which provided her physical address and telephone number in response to queries.  As a result, Carafano began receiving […]

In the modern global context, a host of challenges such as international competition, a swiftly evolving knowledge-based economy and an increasingly diverse workforce confront administrators, managers, and policymakers. Progressive leaders seeking to thrive in this environment understand the importance of ongoing personal development. The 2004 SD Times 100 carried out an exhaustive evaluation of each […]

Occupational Therapy is an allied health profession that uses purposeful activity with individuals who are limited by physical injury or illness, psychosocial dysfunction, developmental or learning disabilities, or the aging process. Its goal is to maximize independence, prevent disability and maintain health. Purposeful activity may include self-care skills, homemaking, pre-work skills, and leisure activity. Occupational […]

This is an export plan prepared as the initial preparation of my company for its entrance in the international/ foreign market. It is a reflection of the direction, ideas and the efforts of the company in its statutory goal of expansion. It outlays the results of the investigation process allied to the current as well […]

The objective of this document is to provide a comprehensive understanding of Earned Value Management (EVM). Essentially, it offers key perspectives into a system that allows the assessment of technical components, cost considerations, schedule planning, implementation and progress monitoring in binding contracts or agreements involving work responsibilities by both government bodies and contractors. This text […]

INTRODUCTION This paper has been written as a part of the Group Report on Spring Live-in-Field Experience, 2011 in FIVDB Sylhet. For practical understanding of the rural marketing system, we were assigned to study the rural market at Chiknagul as a sample. We visited Chiknagul in the evening on Thursday, the 23rd December, 2010, which […]

The Enron top executives Ken Lay and Jeff Skilling have a perverted sense of the function of a person and what brings happiness. According to their speeches to their employees; direct instructions to traders and conversation among the executives what is the most important is money. They violated all the ethical principles in order to […]

HTC began as a professional Original Engineering Manufacturing (OEM) company for Personal Digital Assistants (PDA) and various computer components in 1999. It transitioned its primary business from PDAs to smartphones and saw a chance to develop its unique brand. By 2007, HTC had rebranded itself, introducing the “TOUCH” series to signify this change. This document […]

The initial shift that draws attention is the fact that top-level executives now place focused consideration on their company’s brands. Initially, brands were simply considered a matter of communication, then reserved solely for marketing managers. However, in today’s world, CEOs themselves view the brand as being under their jurisdiction. A previously serving CEO from Nestle, […]

Although Knickerbocker’s theory and its extensions can help to explain imitative FDI behavior by firms in oligopolistic industries, it does not explain why the first firm in an oligopoly decides to undertake FDI rather than to export or license. Internalization theory addresses this phenomenon. The imitative theory also does not address the issue of whether […]

Introduction It can be found that the fashion retail of Zara is the flagship brand of Spanish group Inditex which is currently trading internationally. There are ver 400 Zara stores around the world, with year on sales increasing at around 25% over the last years; it has become one of the world’s fastest growing retail. […]