Rhetoric – Ethos, Logos, Pathos – Flashcards

experts; author's credibility or trustworthiness; Why should I trust what you are saying?

Listerine is recommended most by dental professionals.

My coach suggested I cross-train on Sundays to work different muscle groups.

The Centers for Disease Control recommends getting a flu vaccine each fall.

"Choosy moms choose Jiff."-Jiff Peanut Butter Commercial

logic; facts; reason based on facts

emotion; empathy

By donating only fifty cents a day, you can help give a child clean drinking water.

"60% of the time, it works every time."-Anchorman

Nearly 25% of all car accidents are caused by drivers using cell phones while driving.

Since my little brother has to start school before me, I should let him shower first.

Michael Jordan is better than LeBron James because Jordan won six championships and James has only won two.

Smoking around kids is dangerous because the defenseless children are exposed to dangerous chemicals that can lead to coughing and difficulty breathing and could even lead to deadly asthma attacks.

A child is shown covered in bug bites after using an inferior bug spray.

A commercial shows an image of a happy couple riding in a Corvette.

A magazine ad shows people smiling while smoking cigarettes.

Advil Liquid-Gels provide up to 8 hours of continuous pain relief.

Miley Cyrus appears in Oreo advertisements.

appeals to the mind

appeals to the heart

the speaker is believable