Public Speaking Chapter 5

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Audience-centeredness
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Keeping the audience foremost in mind at every step of speech preparation and presentation.
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Identification
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A process in which speakers seek to create a bond with the audience by emphasizing common values, goals, and experiences.
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Egocentrism
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The tendency of people to be concerned above all with their own values, beliefs, and wellbeing.
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Stereotyping
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Creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike.
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Demographic Audience Analysis
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Audience analysis that focuses on demographic factors: – Age – Gender – Religion – Sexual Orientation – Group membership – Racial, ethnic, or cultural background Two steps: 1. Identifying the general demographic features of your audience. 2. Gauging the importance of those features to a particular speaking situation.
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Fixed Alternative Questions
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Questions that offer a fixed choice between two or more alternatives.
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Scale Questions
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Questions that require responses at fixed intervals along a scale of answers.
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Open-ended Questions
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Questions that allow respondents to answer however they want.

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