Public Relations Quiz – Flashcards
Unlock all answers in this set
Unlock answersquestion
In public relations terms, a "crisis" is which of the following?
answer
an event that is perceived by the public as damaging to the client's image
question
The ROPES model of public relations is primarily concerned with:
answer
creating, developing, and nurturing relationships between an organization and its key publics.
question
The term "focus group" means which of the following?
answer
A group of people brought together to talk about how they perceive an organization, product, or issue.
question
The public relations firm of Hill and Knowlton was controversial in the 1990s for which of the following?
answer
none of the above
question
People who buy your company's products would be which of the following?
answer
external publics
question
Edward L. Bernays is a significant figure in the history of public relations for which of the following reasons?
answer
He wrote the first book about public relations and taught early public relations courses
question
Dr. Martin Luther King Jr. is discussed in the public relations chapter for what reason?
answer
He had a brilliant understanding of public relations, the elements of which were applied to his civil rights campaign and practiced in churches, hotel rooms, and even from jail.
question
Ivy Lee is a significant figure in the history of public relations for which of the following reasons?
answer
He was the first PR professional to deal with a crisis, thus formulating a standard method of spin control and emphasizing the importance of working with the press.
question
P.T. Barnum accused himself of fraud, under a fake name in order to which of the following?
answer
get publicity
question
According to your text, public relations is which of the following?
answer
a management function
