Principles of Marketing Exam 2- Crossword Terms – Flashcards
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Chapter 4 Crossword
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Chapter 4 Crossword
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_________ technology used by e-marketers relies on tracking the shopping patterns of large numbers of people.
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Predictive Technology
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A survey about pet ownership used a sample derived from people who visit a website and register. This sample would lack _________ because not every one has Internet access.
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Representativeness
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________ _______ is the process of collecting, analyzing, and interpreting data about customers, competitors, and the business environment to improve marketing effectiveness.
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Market research
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A _______ _______ system is the method marketers use to collect available information about what is going on in the world that is relevant to their business.
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Market Intelligence
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When researchers suspect that research subjects will alter their behavior if they know someone is watching, the researchers are likely to use __________ observational methods.
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Unobtrusive
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This data collection method is typically the least flexible and likely to have the lowest response rate.
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Mail Questionnaires
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This component of the market research process determines the consumer population that a company will study.
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Research Objective
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A sports entertainment company wants to research how Canadians spend their free time. It is preparing a survey that will be used in all of Canada, including the province of Quebec. Unlike Canadians from other provinces, the people of Quebec primarily speak French. The researchers are planning to use English and French versions of the survey. In preparing the surveys, they should use ______ ________.
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Back Translation
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The _______ _______ specifies exactly what information marketers will collect and what type of study they will do.
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Research Design
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________ research generates nonnumeric results that provide detailed verbal or visual information about consumers' attitude.
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Qualitative
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A company utilized ________ research when it asked consumers to indicate how they feel about panty hose.
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Exploratory
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______ _______ design involves the systematic collection of responses to a consumer survey instrument from one or more samples of respondents at one point in time.
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Cross Sectional
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_________ is the process of selecting respondents for a survey.
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Sampling
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The veterinarian has suggested that Will reach into the pen where the dogs stay and pick up the first puppy that walks into his hand. What kind of sampling technique is the vet suggesting Will use?
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Simple Random Sample
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Marketers use _______ research when they want to determine if a change in one thing is responsible for a change in something else.
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Causal
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________ is a type of data collection in which the researcher simply records the consumer's behaviors.
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Observation
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Interpreted data is ________.
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Information
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Descriptive research using a ________ design tracks the responses of the same sample of respondents over time.
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Longitudinal
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A company reports on consumers' perceptions of more than 1,700 performers for companies that are interested in using a performer in their advertising. This type of report is an example of _________ research.
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Syndicated
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Using ________, some marketing researchers participate in real-life consumer activities to get an understanding of how consumers actually use products.
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Ethnography
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Raw, unorganized facts that need to be processed are called ________.
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Data
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One problem with this method of data collection is the growth of telemarketing, in which businesses sell directly to consumers over the phone, has eroded consumers' willingness to participate.
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Telephone Interviews
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________ is the extent to which research measurement techniques are free of errors.
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Reliability
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Six women were invited to participate in a discussion of motels, hotels, and resorts. A discussion leader first asked them what differentiated motels, hotels, and resort accommodations. Then she asked them to identify all the amenities they expect to find in overnight accommodations. These six women and their group leader participated in a _______ _______.
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Focus Group
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A daycare center operator wanted to survey her parents to determine if they were interested in the center providing once-a-month Saturday night care for their children. Rather than survey all 254 parents, the operator took the list of parents' names and, starting with the third parent's name, surveyed every twelfth parent. What type of sampling did the daycare operator use?
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Systematic
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Data of this type is information gathered directly from respondents in order to specifically address a question at hand.
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Primary
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Every six months, Doug is asked to fill out a survey which asks when he expects to buy a new vehicle and what type and model he plans to purchase. Doug, along with a group of consumers with similar buying habits, has been participating in this survey for the last eight years. The gathering of this quantitative data is an example of _________ research using a longitudinal design.
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Descriptive
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ABC Interior Designs wants to collect research data through their checkout scanners. This is an example of ________ observation.
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Mechanical
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A researcher uses personal judgment to select participants in a _______ sample.
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Non-Probability
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Researcher carefully design ________ with independent and dependent variables to test predicted relationships among this variables.
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Experiments
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A part of her summer job, Martina was instructed to collect data from ten people to determine how they felt about a number of political issues, including socialized medicine, food stamps, and educational vouchers. She asked her grandfather, mother, brother, two uncles, and four sorority sisters to answer the survey questions. Martina used a ________ sample.
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Convenience
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Each member of the population has some known chance of being included in a ________ sample.
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Probability
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A _________ sample is a type of probability sample in which a researcher divides the population into segments that relate to the study's topic.
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Stratified
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_______ is the extent to which research actually measures what it was intended to measure.
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Validity
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A market research bureau semiannually conducts national surveys of more than 25,000 consumers who complete monthly logs detailing their purchases of products. Many companies subscribe to the bureau's report publication to learn of the findings of these surveys. This information can one classified as ________ data.
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Secondary
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________ research is when a single firm conducts research to provide answers to specific questions.
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Custom
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Chapter 5 Crossword
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Chapter 5 Crossword
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________ _______ is the financial value of a customer throughout the lifetime of the customer relationship.
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Customer Equity
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A company that compiles and uses large amounts of data to understand its customers is likely to have a ________ _______ to store and process its data.
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Data Warehouse
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Walgreens customers can sign up for the Balance Rewards program, entertaining a member number or using a member card every time they make a Walgreens purchase in order to receive discounts and build up points that can't be redeemed for rewards. Information that Walgreens collects through these purchases is best described as _______ _______.
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Scanner Data
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Through a process of _________ _______, a company can identify a social media platform user's attitude toward a brand.
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Sentiment Analysis
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The marketing team at Joe's Auto World wants to use the information it collected from last year's online advertising campaigns, the most recent Census, and the company's internal CRM system to forecast the effectiveness of two proposed advertising campaigns for the upcoming year. To accomplish this, the marketing team at Joe's Auto World will most likely use ________ _______.
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Predictive Data
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Through the use of marketing metrics, the marketing team for the charity American Harvest, a national food bank program, learned that there was a significant increase in positive mention of American Harvest in discussions on social networks. American Harvest marketers quickly decided to increase the number of ads the charity was running on these social networks. This is an example of the use of _______ ______.
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Marketing Control
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Census data is an example of a _______ source of Big Data.
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Government source
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Walmart's Retail Link provides real time purchase data to suppliers of goods sold at Walmart stores. Retail Link is an example of a partner database source of _____ ______.
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Big Data
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Marketers use the metric of ______ rate to see how engaging a website is to visitors in terms of the extent to which visitors explore it.
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Bounce
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The ______ ____ ______ refers to a system in which everyday objects are able to communicate information throughout an interconnected system.
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Internet of Things
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CRM programs include information gathered from each customer ______ ______.
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Touch Point
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In ______ ___ _______ marketing, the final step is to customize some aspects of the products or services offered to each customer.
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One to One
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Marketers use the metric ______ ______ rate to understand where web traffic is coming from and which marketing investments are generating enough interest in users to get them to follow a link to a product webpage.
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Click Through
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Numeric or categorical information, the text of an email or a social media post would be referred to as ________ _______.
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Optimized Data
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In her work at Powered Solutions, Angelica helps business clients identify, organize, and analyze data from social media sources, internal CRM databases, _______ ______ sources, and government sources.
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Commercial Entity
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Some cellular providers are singing deals with business partners wanting to market products based on specific phone users' locations and calling habits. These cellular providers are participating in a new trend called ______ ______.
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Reality Mining
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Companies are most likely to use data mining results identifying unprofitable customers for ________.
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Abandonment
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________ ________ ________ programs can systematically track customers' preferences and behaviors over time.
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Customer Relationship Management
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Average collectors of an artist's miniature will buy four new miniatures each year. The collectables are available at a number of retail locations and from several catalog retailers. To ensure she gets a greater _______ ____ _______, the owner of The Door Gift Shop sends her customers who are collectors a postcard everytime the store adds a new one to her store's inventory.
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Share of Customers
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_______ ______ are measures that marketers can use to watch the performance of their marketing efforts.
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Marketing Metrics
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Marketers use the metric of _______ ______ to see the effectiveness of their marketing efforts in comparison to their competitors' actions.
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Market Share
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Scrambler is a popular smartphone app that users can download and play for free. The markers of Scrambler make the app profitable by selling information obtained about users as they play the game. The firm that makes Scrambler is best described as a _______ ______.
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Data Broker
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The publisher of Lifting Life, a magazine and website about weightlifting, wants to develop a clear picture of how readers of the magazine and its competitors feel about the magazine. In order to accomplish this, Lifting Life will likely need to analyze ________ _______ retrieved from social media posts related to weight lifting.
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Unstructured Data
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________ ______ are techniques that use large quantities of data and variables to forecast specific future outcomes of marketing efforts.
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Marketing Analytics
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Through _______ _____ _______ pricing, a marketer pays for an advertisement based on the number of times users select the advertisement and are directed the product's webpage.
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Cost Per Click
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The _____ _____ ______ is the potential profit generated by a single customer's purchase of a firm's products over the customer's lifetime.
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Life Time Value
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Through the data mining application of customer __________, marketers identity big-spending customers and target them for special offers that other customers won't receive.
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Retention
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Through _______ _____ ________ pricing, a marketer pays for an advertisement based on how many times an advertisement appears on a webpage viewed by users.
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Cost Per Impression
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Through the data mining application of customer ________, marketers offer promotions to non customers who share demographic characteristics with current customers.
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Acquisition
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In marketing metrics terms, a ________ is a desired consumer action.
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Conversion
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Through the data mining application of _______ ______ analysis, marketers target promotional strategies based on the records of which customers have recently purchased certain products.
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Market Basket
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The process through which analysts sift through massive amounts of available data to identify unique patterns of behavior among different customer groups is called _______ _____.
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Data Mining
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______ ______ are companies that collect and sell personal information about consumers.
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Web Scrapers
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CRM and ERP databases are examples of _______ sources of Big Data.
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Corporate
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Chapter 6 Crossword
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Chapter 6 Crossword
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_________ _______ often influence others' attitudes or behaviors because others perceive them as possessing expertise about a product.
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Opinon Leaders
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There is no perception without _________.
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Exposure
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________ is the set of unique psychological characteristics that consistently influence the way a person respond to situations in the environment.
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Personality
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The greater the ________ ________ of a purchase, the higher the consumer's level of involvement will be.
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Perceived Risk
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_______ ______ are groups of consumers who identify with a specific activity or art form.
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Micro Cultures
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The group of people in the organization who participate in the purchase decision-making process is referred to as the _______ _______.
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Buying Center
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_______ is made up of the values, beliefs, customs, and tastes produced or practiced by a group of people.
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Culture
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______ _______ with a purchase is based on the actual performance of the product compared to customer expectation of performance.
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Customer Satisfaction
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The success of one company in one industry may depend on another company in a different industry. This dependence creates _______ ______.
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Derived Demand
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________ is the process of assigning meaning to a stimulus.
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Interpretation
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A trucking company is considering purchasing new trucks that are powered by ethanol instead of diesel fuel. In terms of the buying center, the truck drivers who must make sure that the trucks' fuel tanks do not run out of fuel are the ______.
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Users
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________ is the process by which people select, organize, and interpret information from the outside world.
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Perception
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A person's ______ ______ is composed of a mixture of his beliefs about his abilities and observations of his own behavior and feelings (both positive and negative).
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Self Concept
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_______ do not actually produce goods, but they do provide their customers with time, place, and possession utility by making goods available when and where consumers want them.
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Resellers
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A patient of Dr. Albercht told the dentist he needed to buy a machine that would sterilize his tools without using any water because water tends to cause the tools to rust or corrode over time. In terms of the buying center, the patient had the role of _______.
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Influencer
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When a customer feels regret after purchasing a product, she is experiencing ________ ________.
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Cognitive Dissonance
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Juana looked at her September issue of O magazine and did not see anything of interest. However, after her mother was diagnosed with bipolar disorder, Juana found the issue extremely interesting because it offered advice on how to help people who are suffering from this problem. The fact the boring issues became quite interesting is most directly due to a change in Juana's _______.
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Attention
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There is a trend in the United States toward rediscovering the flavor of regional cooking and the use of locally grown ingredients. People are choosing to spend hours in the kitchen using only the freshest ingredients to recreate culinary traditions. This change in ________ is one of the reasons the number of framers markets in the United States has increased by 70 percent in the last eight years.
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Lifestyles
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________ is the knowing component of attitudes. It is the beliefs or knowledge a person has abut a product and its important characteristics.
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Cognition
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A group coexisting with other groups in a larger culture whose members share a distinctive set of beliefs or characteristics is a _________.
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Subculture
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Consumers often rely on decision guidelines, or mental rules of thumb, when weighing the merits of competing brands. These rules are refer to as ________.
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Heuristics
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There are people who have similar income and education levels and often share tastes in clothing, decorating styles, and leisure activities. These people also share many political and religious beliefs as well as ideas regarding valued activities and goals. These people could all be categorized as being in the same ______ ______.
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Social Class
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Although much of the equipment used by dentists is thrown away after one use, many of the instruments used to clean teeth, fill cavities, and deal with impactions and other dental problems are made of steel and must be sterilized. A dentist is considering replacing his conventional steam sterilizer with a chemical sterilizer that cleans without rusting or corroding best price possible on a chemical sterilizer. He is engaged in a ______ _____.
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Modified Rebuy
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Sometimes supplier selection is based on _________, which means a buyer and a seller agree to purchase each other's goods and services even though the terms of the sales may not be the best available.
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Reciprocity
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Easy Spirit ads featuring a country music singer with the hopes that her fans will see her wearing Easy Spirit shoes, and want to wear the same shoes she wears. Easy Spirit is hoping the singer's fans view her as a ______ _____.
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Reference Group
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________ is a change in behaviors caused by information or experience.
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Learning
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The _______ is the member of the buying center whose primary function is handling the details of the transaction.
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Buyers
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When a consumer is determining her overall feelings or attitudes about a product after purchasing it, she is involved in the _______ _______ ________ step of the consumer decision-making process.
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Post Purchase Evaluation
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When using _______ ______ ______, a consumer exerts little effort in making a purchase decision.
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Habitual Decision Making
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One year many customers' machinery wears out and needs to be replaced. The following year no customers need new machinery. This is an example of _______ ______.
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Fluctuating demand
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An ________ is a lasting evaluation of a person, object, or issue.
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Attitude
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The largest single business and organizational market in the United States.
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Government Markets
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The Green Awning is a flower and gift store. When its owner purchases the green foam used in the bottom of vases of cut flowers, floral tape used in flower arrangements, and gift cards, she is most likely making a ________ _______.
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Straight Rebuy
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The ______ _____ is the member of the buying center who controls who the flow of information to other members.
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Gate Keeper
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_________ is an internal state that drives consumers to satisfy needs.
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Motivation
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_______ ______ occurs when two or more goods are necessary to create a product.
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Joint Demand
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When a product has ______ ______, an increase or decrease in the price of the product has little or no effect on the demand for the product.
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Inelastic Demand
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A _____ ____ _____ is characterized by uncertainty and high risk.
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New Task Buy
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Chapter 7 Crossword
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Chapter 7 Crossword
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The management practice of ________ _______ involves actively seeking people of different races, sexes, ethnic groups, and religions in an organization's employees, customers, suppliers, and distribution channel partners.
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Cultural Diversity
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Some people want healthy cereal, sugary cereal, hot cereal, and rice cereal. The diversity of consumers for cereal is an example of _______ ______.
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Market Segmentation
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The Wright Bros. Collection is a catalog retailer that sells clothing and collectibles to aviation enthusiasts. It's ______ ______ might be men and women between the ages of 25 and 55 who are risk takers.
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Segment Profile
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To market Suave Shampoo, Unilever used PRIZM to identify neighborhoods with high concentrations.
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Geo-Demography
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The segmentation based on the ebb and flow of needs and expenditures that change in families over time.
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Family Life Cycle
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__________ marketing can involve connecting the same product with different market segments by communicating differently to each segment
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Differentiated
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________ ________ are tools for identifying the positions of brands in consumers' minds.
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Perceptual Maps
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Mass marketers such as Walmart often ignore market segment differences and target the whole market with one offer. What is this approach to targeting?
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Undifferentiated Targeting
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If Sam described Coca-Cola as an all-American, Pepsi-Cola as a young daredevil, and Dr. Pepper as a nonconformist, he would be describing the sodas' ________ _______.
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Brand Personalities
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Using ________ _______, a company modifies a basic good or service to meet the needs of a specific individual customer.
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Mass Communication
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An industrial manufacturer that works with one or a few large clients and develops products that only these clients will use is most likely to implement a _______ ______ strategy.
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Custom Marketing
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The strategy used to modify a company's brand image to keep up with changing times.
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Repositioning
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When the size and purchasing power of a target segment can be determined, it possesses the requirement of being __________.
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Measurable
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When marketers at Proctor & Gamble selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which of the following?
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Targeting
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A male with a keen interest in fashion, home design and cooking, he is straight and dwells in urban areas.
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Metro Sexual
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These consumers were born after WWII, this glut of kids were the result of larger families born to younger parents.
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Baby Boomer
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Statistics that measure observable aspects of a population are called _______ variables.
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Demographic
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Saturn is "a different kind of company, different kind of a car," the Hummer is "like nothing else." These statements indicate a firm's ________.
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Positioning
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Superior image, unique product features, and better service are ample of _______ ________.
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Competitive Advantage
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Identifying and targeting market segments that may be as small as a single individual.
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Micro Marketing
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A ________ market is not variable unless the segment is large enough to be profitable now and in the future.
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Target
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The supermarket sells boxes of pink diapers and blue diapers. This is an example of segmenting by _______.
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Gender
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Harley-Davidson's user profile includes both thrill-seeking and affinity for a countercultural image. In addition to demographics, Harley-Davidson uses _________ segmentation to target markets.
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Psychographic
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Starting in February and ending sometime in late April, department stores promote the fact that they stock a wide range of formal attire for high school proms. The dresses and tuxedos are available year-round, but the heaviest promote of these products occurs in the spring, which most proms are held. This spring promotion to high school students is based primarily on _______ _______.
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Usage Occasion
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Age, ethnicity, place of residence, and social class are all examples of ___________ variables.
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Segmentation
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When companies customize online advertising so that people who log on in different places will see ad banners for local businesses.
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Geo-Targeting
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Airlines have developed frequent-flyer programs to encourage passengers to use the same airlines repeatedly. These programs and other similar ones use ___________ segmentation to target their markets.
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Behavioral segmentation
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A _______ target market should have needs that can adequately be served by the marketer.
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Viable
