PR Study Questions

question

With an event what is most important to consider?
answer

detailed planning
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what does a no host bar mean?
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guests buy their own drinks
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who usually buys drinks and who don’t for their events?
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corporations usually buy drinks and government as well as non profits often don’t
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what is the name of the PR event that shows how and where organization does its work?
answer

open house
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what time is an open house?
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business hours
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getting people to attend a convention requires?
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an appealing program
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what is a consideration when planning a trade show booth?
answer

visually attractive
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media relations for a trade show happen?
answer

all of the above (before, during, after)
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JT and J-Lo charge how much for an appearance?
answer

$100,000
question

individuals attending a meeting or event are more involved in the process because they use all 5 senses, true or false?
answer

true
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name tags are tacky and should not be used at meetings, true or false?
answer

false
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ordinary citizens often?
answer

are distrustful of corporations
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a good tip for conducting cause related marketing is?
answer

consider causes that appeal to primary audience
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cause related marketing is?
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marketing under a cause
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refusal to buy the products or services of an offending company is?
answer

boycott
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employees of an organization are considered?
answer

ambassadors
question

product recalls do what?
answer

test the patience of customers
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which of the following is a key social issue in the workplace?
answer

sexual harassment
question

PR specialists often work primarily with what department?
answer

Human resources
question

individuals who specialize in investor relations are?
answer

highly paid
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marketing communication refers to?
answer

supporting the marketing and sales objectives of a business
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the media is a secondary source for public info and perceptions about a business, true or false?
answer

false
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employers should delay a bit in informing laid off employees because of psychological factors, true or false?
answer

false
question

sports enthusiast who wear jerseys and caps and refer to their team as “their team” experience?
answer

experience a vicarious sense of belonging
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tourism industry is?
answer

volatile
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the term press agent is still used primarily on?
answer

broadway
question

largest percentage of cruise passengers are primarily family?
answer

false its old people
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lobbying serves what purpose?
answer

to counter balance the actions of government bodies
question

the mission of government is?
answer

public service

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