NBE Funeral Service Marketing/ Merchandising – Flashcards
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Advertising
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the art of making public aware of the services or commodities that the business has for sale
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Air seal
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a method of closure that utilizes the air pressure created by placing the dome o the vault onto the base of the vault
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Air tray
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transferring container consisting of a wooden tray with a cardboard covering the casket
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Alloy
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substance composed of two or more metals
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Alternative container
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unfinished wood box or other non-metal receptacle or enclosure, without ornamentation or a fixed interior lining; designed for encasement of human remains and which is made of fiberboard, pressed-wood, composition materials, or like materials
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Apron
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the lining attached to the undersurface of the foot panel or a component of the overlay which extends downward into the body of the casket
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Arm
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part of the casket handle that attaches the bar to the lug
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Average (mean)
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sum of a group of numbers divided by the number of units
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Bail handle
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single handle is which the lug, arm, and bar are combined into one unit
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Bar
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part of casket handle, attached to the lug or arm, which is grasped by the pallbearer
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Base molding
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molding along the lowermost edge of the body panels
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Bed
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portion of the casket upon which the deceased human remains are placed
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Bench
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cemetery memorial; identify family burial plots or monument
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Bevel top marker
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small headstone, above ground with a slightly slanting top
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Bi-unit pricing
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a method of price quotation showing separately the price of the service to be rendered and the price of the casket
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Block
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subdivision of a cemetery containing several lots
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Body
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portion of the casket shell, containing the top body molding, body panel, base molding, and casket bottom
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Body ledge (top body molding)
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molding along the uppermost edge of the body panels
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Body ledge flange (top body molding flange)
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horizontal portion of the top body molding where the gasket is placed on gasketed caskets
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Body lining
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material which drapes the inside perimeter of the body of a casket
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Body panels
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compose the sides and ends of the casket shell
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Break-even analysis
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the point at which total sales revenue equals total operating costs; determined by formula or chart
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Bridge (header or cap filler)
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component part of cap/lid that is constructed into caskets that display a cut top; provides strength/rigidity at the point of the transverse cut
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Broadcloth
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twilled, napped, woolen, smooth lustrous face and dense texture; usually made of cotton, silk, rayon, plain or rib weave with a soft semi-gloss finish
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Bronze
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metal alloy; 90% copper, 10% tin or zinc
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Brushed finish
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bare metal that is scratched with an abrasive material then finished with smooth high gloss
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Burial casket
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casket which is sold for the purpose of interring or entombing with the dead human remains
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Cap (lid)
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top most part of the casket shell, includes ogee, crown, pie, and header
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Cap panel
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the focal part of the interior which fills the inside of the crown, sometimes bordered by the roll; also referred to as the panel
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Cash discount
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reduction of the price given for payment of an account within the time limits established by the sales contract
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Casket handling fee
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charge or fee applied to consumers who purchase their casket elsewhere other than the price list/funeral provider- can no longer be charged to consumer
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Casket liner
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removable metal unit that is placed inside a wooden casket shell to provide protective qualities
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Casket rack
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device upon which caskets are placed, one on top of the other for display or storage
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Casket stand (casket standard)
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stand or support upon which a casket rests in the selection room
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Cast bronze
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bronze poured into a mold and allowed to cool
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Cast hardware
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(most expensive) molten metal is poured into a mold, allowed to cool, and removed
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Cenotaph
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monument erected to the memory of the dead, with the dead human body not present
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Census of Business
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source of market data that explains where certain businesses are located
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Census of Housing
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source of market data that keeps track of new home sales by region and/or the construction of new homes by region and specific area
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Census of Manufacturing
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source of market data that explains where certain manufactures are located
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Census of Population
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source of market data that compiles population statistics with regard to distribution of population by region, area, etc
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Chamber of Commerce
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association of business people who attempt to protect and promote the commercial interest in a community
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Circulating capital (working capital)
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the difference between current assets and current liabilities
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Closed end credit (Installment credit)
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balance of costly goods paid for in small month (fractional) payments over a period of time
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Coffin
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case or receptacle in an anthropodial shape
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Combination case (shipping)
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transfer container consisting of a particle board box with a cardboard tray and cover to satisfy air shipping regulations
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Combination unit (burial)
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product consisting of a unit or a series of units which are designed or intended to be used together as both a casket and permanent burial receptacle
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Concrete sectional
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grave liner consisting of six or eight slabs of unfinished concrete placed around the casket
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Consecutive method
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placing caskets for selection in their order of increasing or decreasing value
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Consignment
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to give to an agent to be cared for or sold
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Consumer credit
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type of credit granted by retailers that is used by individuals or families for satisfaction of their own wants
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Consumerism
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emphasis placed on providing to customers products and services that are safe, reliable, and honestly advertised
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Copper
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malleable, ductile, metallic element of a reddish brown color
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Copper deposit
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casket made from a core of copper metal to which copper ions are combine by an electrolytic process
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Corner
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optional part of hardware (4 corners of a casket)
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Cove (roll, puffing)
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component part of the casket interior which lines the rim (ogee) and surround the cap panel
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Credit
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agreement that payment for a product or service will be made at a later date
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Crepe
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thin wrinkled cloth of silk, rayon, cotton, or wool
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Crinkled finish
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exterior casket finish, metal is coated with wrinkling substance; usually used on less expensive caskets
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Crown
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uppermost part of the cap, extending from rim to rim, everything above the rim
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Crushed interior
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form of casket interior created by placing the lining material on a metal form, weights added, material steamed, then attached to a suitable upholstery material
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Demonstration group (educational group)
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three or four caskets utilized to educated the selecting party regarding the elements of casket construction
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Die (tablet)
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main part of a monument, where inscription is located
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Direct lighting
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illumination directly shining on an object
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Direct selection room procedure
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method of selling merchandise where the funeral director remains in the selection room
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Doeskin (moleskin)
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heavy durable cotton fabric with a short, thick, velvety nap on one side; woven cloth with a suede like appearance
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Dome
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top of an air seal vault, supports weight of earth above
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Double seal
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air seal in conjunction with an epoxy material at the junction of the base and dome of a vault
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Ear (lug)
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part of the casket handle that is attached to the casket body
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Economic base
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the wealth produced in or near a community that provides employment and income to the local population
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Effective date
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date that the GPL was put to use
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Elliptic
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casket having ends in the shape of a half circle
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Embossed
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Ornament with raised work; material having designs raised above the surface
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Engineered wood (composite/manufactured wood)
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wood products manufactured by binding wood strands, particles, and fibers with adhesives to form composite materials
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Excelsior (wood wool)
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wood that has been shred into spaghetti like strings
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Extendover
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portion of the casket interior which extends over the top body molding for aesthetic value
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Ferrous metal
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metal formed from iron (steel or stainless steel)
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Fishtail (Pie)
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wedge shaped portion of the cap (lid) at each end of the crown
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Fixed multiple
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a price determination method whereby the casket cost is multiplied by a constant factor
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Flaring square
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a casket shell design in which the sides and ends of the casket body flare out from the bottom to the top; narrower and shorter at the bottom than at the opening of the top
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Flat finish (matte finish)
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finish that is free of gloss; dull lusterless surface with no shine
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Fluorescent lighting
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illumination produced by a tubular electric discharge lamp; fluorescence of phosphors coating the inside of the tube
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Flush marker
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small headstone which is set with its top even with the surrounding terrain
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Fold (gimp)
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a strip of metal, plastic, or cloth that is attached to the inside of the panel, covering the area at which point the roll is anchored
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Fractional Display
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Using portions of caskets
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Free items
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none of the 16 items required to be separately itemized on the GPL can be listed as free or no charge. Items not required by the GPL can be free
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Functional pricing
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a method of price quotation in which the charges are broken down into several major component parts such as professional services, facilities, automobile, and merchandise
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Funeral provider
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any person, partnership, or corporation that sells or offers to sell funeral goods and funeral services to the public
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Galvanized
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steel that has been coated with zinc for increased resistance to rust
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Gasket channel
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found on cup top gasketed caskets; is an integral part of the foot panel. Function is to hold the transverse gasket to seal the space between the head and foot caps
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Gauge
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a measurement of thickness of metals; the number of sheets of metal necessary to equal approximately one inch of thickness
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General Price List (GPL)
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printed or typewritten list of goods and services offered for sale by a funeral provider with retail prices. GPL is considered the keystone of the Funeral Rule.
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Graduated recovery
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a pricing method where the mark-up varies
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Grave
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an excavation in the earth as a place for interment
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Grave box
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an outer enclosure consisting of a body and a one or two piece lid
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Grave liner
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an outer enclosure which offers protection from the earth load but without protection from the elements
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Graveside service
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a ceremony or ritual; religious or otherwise, conducted at the grave
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Hammertone finish
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a sprayed finish that has the appearance of small indentations in the metal (inexpensive caskets)
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Hardware
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Handles, ornamental fixtures, and their fittings
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Hardwood
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any tough, heavy timber with a compact texcture
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Header flange
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the turned under edge or horizontal portion of the header
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Hermetically sealed
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airtight; impervious to external influence; completely sealed by fusion or soldering
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Horizontal tablet
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cemetery monument where the die is wider than it is tall
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Income statement
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a formal financial statement which presents the income, expenses, and resulting net profit or net loss for a given period
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Incandescent lighting
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the illumination resulting from the glowing of a heated filament
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Indirect lighting
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reflected illumination of an object
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Inventory
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goods or stock of goods which are held at resale for profit
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Laminates
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made by superimposed layers of different materials
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Linen
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flax; strength coolness and luster
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Marketing
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planning and executing the development, pricing, and promotion, distribution of an organizations goods and services
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Market value approach
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an approach used in business valuation which determines value based upon previous sales of similar businesses
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Markup
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difference between merchandise cost and selling price
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Merchandising business
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a business that purchases finished goods for sale
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Masselin
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pressed paper in sheet form; used in casket construction and the backing material
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Median
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a value in an ordered set of values which represents the midpoint, whereby there are an equal number of values above and below the midpoint value
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Merchandising
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purchasing, pricing, display and sale of merchandise
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Mode
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the value that occurs most frequently in a group of numbers
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Non-ferrous metal
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any metal which is not formed from iron
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Plastic intrusion molding
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a method of molding plastic by injecting molten plastic into a die
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Plush
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a woven cloth with a nap exceeding 1/8th thick
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Polymer
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a compound, similar in appearance to plastic, that has a high molecular weight creating an extremely durable substance
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Price determination
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method used by management to establish the selling price for services and merchandise
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Quantity discount
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the amount by which the bill or invoice will be reduced when a minimum quantity of merchandise as been ordered
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Quartile
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division of the total into four segments-one fourth of the total
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Range
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Upper and lower limits of a series of numbers
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Rebate
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return of a portion of a payment
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Sales frequency
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the number of times sales in a given price bracket occur over a fixed period of time
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Satin
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fabric woven to create a smooth lustrous face and a dull back
