question

Advertising

answer

the art of making public aware of the services or commodities that the business has for sale

question

Air seal

answer

a method of closure that utilizes the air pressure created by placing the dome o the vault onto the base of the vault

question

Air tray

answer

transferring container consisting of a wooden tray with a cardboard covering the casket

question

Alloy

answer

substance composed of two or more metals

question

Alternative container

answer

unfinished wood box or other non-metal receptacle or enclosure, without ornamentation or a fixed interior lining; designed for encasement of human remains and which is made of fiberboard, pressed-wood, composition materials, or like materials

question

Apron

answer

the lining attached to the undersurface of the foot panel or a component of the overlay which extends downward into the body of the casket

question

Arm

answer

part of the casket handle that attaches the bar to the lug

question

Average (mean)

answer

sum of a group of numbers divided by the number of units

question

Bail handle

answer

single handle is which the lug, arm, and bar are combined into one unit

question

Bar

answer

part of casket handle, attached to the lug or arm, which is grasped by the pallbearer

question

Base molding

answer

molding along the lowermost edge of the body panels

question

Bed

answer

portion of the casket upon which the deceased human remains are placed

question

Bench

answer

cemetery memorial; identify family burial plots or monument

question

Bevel top marker

answer

small headstone, above ground with a slightly slanting top

question

Bi-unit pricing

answer

a method of price quotation showing separately the price of the service to be rendered and the price of the casket

question

Block

answer

subdivision of a cemetery containing several lots

question

Body

answer

portion of the casket shell, containing the top body molding, body panel, base molding, and casket bottom

question

Body ledge (top body molding)

answer

molding along the uppermost edge of the body panels

question

Body ledge flange (top body molding flange)

answer

horizontal portion of the top body molding where the gasket is placed on gasketed caskets

question

Body lining

answer

material which drapes the inside perimeter of the body of a casket

question

Body panels

answer

compose the sides and ends of the casket shell

question

Break-even analysis

answer

the point at which total sales revenue equals total operating costs; determined by formula or chart

question

Bridge (header or cap filler)

answer

component part of cap/lid that is constructed into caskets that display a cut top; provides strength/rigidity at the point of the transverse cut

question

Broadcloth

answer

twilled, napped, woolen, smooth lustrous face and dense texture; usually made of cotton, silk, rayon, plain or rib weave with a soft semi-gloss finish

question

Bronze

answer

metal alloy; 90% copper, 10% tin or zinc

question

Brushed finish

answer

bare metal that is scratched with an abrasive material then finished with smooth high gloss

question

Burial casket

answer

casket which is sold for the purpose of interring or entombing with the dead human remains

question

Cap (lid)

answer

top most part of the casket shell, includes ogee, crown, pie, and header

question

Cap panel

answer

the focal part of the interior which fills the inside of the crown, sometimes bordered by the roll; also referred to as the panel

question

Cash discount

answer

reduction of the price given for payment of an account within the time limits established by the sales contract

question

Casket handling fee

answer

charge or fee applied to consumers who purchase their casket elsewhere other than the price list/funeral provider- can no longer be charged to consumer

question

Casket liner

answer

removable metal unit that is placed inside a wooden casket shell to provide protective qualities

question

Casket rack

answer

device upon which caskets are placed, one on top of the other for display or storage

question

Casket stand (casket standard)

answer

stand or support upon which a casket rests in the selection room

question

Cast bronze

answer

bronze poured into a mold and allowed to cool

question

Cast hardware

answer

(most expensive) molten metal is poured into a mold, allowed to cool, and removed

question

Cenotaph

answer

monument erected to the memory of the dead, with the dead human body not present

question

Census of Business

answer

source of market data that explains where certain businesses are located

question

Census of Housing

answer

source of market data that keeps track of new home sales by region and/or the construction of new homes by region and specific area

question

Census of Manufacturing

answer

source of market data that explains where certain manufactures are located

question

Census of Population

answer

source of market data that compiles population statistics with regard to distribution of population by region, area, etc

question

Chamber of Commerce

answer

association of business people who attempt to protect and promote the commercial interest in a community

question

Circulating capital (working capital)

answer

the difference between current assets and current liabilities

question

Closed end credit (Installment credit)

answer

balance of costly goods paid for in small month (fractional) payments over a period of time

question

Coffin

answer

case or receptacle in an anthropodial shape

question

Combination case (shipping)

answer

transfer container consisting of a particle board box with a cardboard tray and cover to satisfy air shipping regulations

question

Combination unit (burial)

answer

product consisting of a unit or a series of units which are designed or intended to be used together as both a casket and permanent burial receptacle

question

Concrete sectional

answer

grave liner consisting of six or eight slabs of unfinished concrete placed around the casket

question

Consecutive method

answer

placing caskets for selection in their order of increasing or decreasing value

question

Consignment

answer

to give to an agent to be cared for or sold

question

Consumer credit

answer

type of credit granted by retailers that is used by individuals or families for satisfaction of their own wants

question

Consumerism

answer

emphasis placed on providing to customers products and services that are safe, reliable, and honestly advertised

question

Copper

answer

malleable, ductile, metallic element of a reddish brown color

question

Copper deposit

answer

casket made from a core of copper metal to which copper ions are combine by an electrolytic process

question

Corner

answer

optional part of hardware (4 corners of a casket)

question

Cove (roll, puffing)

answer

component part of the casket interior which lines the rim (ogee) and surround the cap panel

question

Credit

answer

agreement that payment for a product or service will be made at a later date

question

Crepe

answer

thin wrinkled cloth of silk, rayon, cotton, or wool

question

Crinkled finish

answer

exterior casket finish, metal is coated with wrinkling substance; usually used on less expensive caskets

question

Crown

answer

uppermost part of the cap, extending from rim to rim, everything above the rim

question

Crushed interior

answer

form of casket interior created by placing the lining material on a metal form, weights added, material steamed, then attached to a suitable upholstery material

question

Demonstration group (educational group)

answer

three or four caskets utilized to educated the selecting party regarding the elements of casket construction

question

Die (tablet)

answer

main part of a monument, where inscription is located

question

Direct lighting

answer

illumination directly shining on an object

question

Direct selection room procedure

answer

method of selling merchandise where the funeral director remains in the selection room

question

Doeskin (moleskin)

answer

heavy durable cotton fabric with a short, thick, velvety nap on one side; woven cloth with a suede like appearance

question

Dome

answer

top of an air seal vault, supports weight of earth above

question

Double seal

answer

air seal in conjunction with an epoxy material at the junction of the base and dome of a vault

question

Ear (lug)

answer

part of the casket handle that is attached to the casket body

question

Economic base

answer

the wealth produced in or near a community that provides employment and income to the local population

question

Effective date

answer

date that the GPL was put to use

question

Elliptic

answer

casket having ends in the shape of a half circle

question

Embossed

answer

Ornament with raised work; material having designs raised above the surface

question

Engineered wood (composite/manufactured wood)

answer

wood products manufactured by binding wood strands, particles, and fibers with adhesives to form composite materials

question

Excelsior (wood wool)

answer

wood that has been shred into spaghetti like strings

question

Extendover

answer

portion of the casket interior which extends over the top body molding for aesthetic value

question

Ferrous metal

answer

metal formed from iron (steel or stainless steel)

question

Fishtail (Pie)

answer

wedge shaped portion of the cap (lid) at each end of the crown

question

Fixed multiple

answer

a price determination method whereby the casket cost is multiplied by a constant factor

question

Flaring square

answer

a casket shell design in which the sides and ends of the casket body flare out from the bottom to the top; narrower and shorter at the bottom than at the opening of the top

question

Flat finish (matte finish)

answer

finish that is free of gloss; dull lusterless surface with no shine

question

Fluorescent lighting

answer

illumination produced by a tubular electric discharge lamp; fluorescence of phosphors coating the inside of the tube

question

Flush marker

answer

small headstone which is set with its top even with the surrounding terrain

question

Fold (gimp)

answer

a strip of metal, plastic, or cloth that is attached to the inside of the panel, covering the area at which point the roll is anchored

question

Fractional Display

answer

Using portions of caskets

question

Free items

answer

none of the 16 items required to be separately itemized on the GPL can be listed as free or no charge. Items not required by the GPL can be free

question

Functional pricing

answer

a method of price quotation in which the charges are broken down into several major component parts such as professional services, facilities, automobile, and merchandise

question

Funeral provider

answer

any person, partnership, or corporation that sells or offers to sell funeral goods and funeral services to the public

question

Galvanized

answer

steel that has been coated with zinc for increased resistance to rust

question

Gasket channel

answer

found on cup top gasketed caskets; is an integral part of the foot panel. Function is to hold the transverse gasket to seal the space between the head and foot caps

question

Gauge

answer

a measurement of thickness of metals; the number of sheets of metal necessary to equal approximately one inch of thickness

question

General Price List (GPL)

answer

printed or typewritten list of goods and services offered for sale by a funeral provider with retail prices. GPL is considered the keystone of the Funeral Rule.

question

Graduated recovery

answer

a pricing method where the mark-up varies

question

Grave

answer

an excavation in the earth as a place for interment

question

Grave box

answer

an outer enclosure consisting of a body and a one or two piece lid

question

Grave liner

answer

an outer enclosure which offers protection from the earth load but without protection from the elements

question

Graveside service

answer

a ceremony or ritual; religious or otherwise, conducted at the grave

question

Hammertone finish

answer

a sprayed finish that has the appearance of small indentations in the metal (inexpensive caskets)

question

Hardware

answer

Handles, ornamental fixtures, and their fittings

question

Hardwood

answer

any tough, heavy timber with a compact texcture

question

Header flange

answer

the turned under edge or horizontal portion of the header

question

Hermetically sealed

answer

airtight; impervious to external influence; completely sealed by fusion or soldering

question

Horizontal tablet

answer

cemetery monument where the die is wider than it is tall

question

Income statement

answer

a formal financial statement which presents the income, expenses, and resulting net profit or net loss for a given period

question

Incandescent lighting

answer

the illumination resulting from the glowing of a heated filament

question

Indirect lighting

answer

reflected illumination of an object

question

Inventory

answer

goods or stock of goods which are held at resale for profit

question

Laminates

answer

made by superimposed layers of different materials

question

Linen

answer

flax; strength coolness and luster

question

Marketing

answer

planning and executing the development, pricing, and promotion, distribution of an organizations goods and services

question

Market value approach

answer

an approach used in business valuation which determines value based upon previous sales of similar businesses

question

Markup

answer

difference between merchandise cost and selling price

question

Merchandising business

answer

a business that purchases finished goods for sale

question

Masselin

answer

pressed paper in sheet form; used in casket construction and the backing material

question

Median

answer

a value in an ordered set of values which represents the midpoint, whereby there are an equal number of values above and below the midpoint value

question

Merchandising

answer

purchasing, pricing, display and sale of merchandise

question

Mode

answer

the value that occurs most frequently in a group of numbers

question

Non-ferrous metal

answer

any metal which is not formed from iron

question

Plastic intrusion molding

answer

a method of molding plastic by injecting molten plastic into a die

question

Plush

answer

a woven cloth with a nap exceeding 1/8th thick

question

Polymer

answer

a compound, similar in appearance to plastic, that has a high molecular weight creating an extremely durable substance

question

Price determination

answer

method used by management to establish the selling price for services and merchandise

question

Quantity discount

answer

the amount by which the bill or invoice will be reduced when a minimum quantity of merchandise as been ordered

question

Quartile

answer

division of the total into four segments-one fourth of the total

question

Range

answer

Upper and lower limits of a series of numbers

question

Rebate

answer

return of a portion of a payment

question

Sales frequency

answer

the number of times sales in a given price bracket occur over a fixed period of time

question

Satin

answer

fabric woven to create a smooth lustrous face and a dull back

NBE Funeral Service Marketing/ Merchandising – Flashcards

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