Micro: Chapter 7 – Flashcards

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A _____________ competitive firm's average-revenue schedule is also known as its demand schedule.
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pure
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In purely competitive markets, individual firms do not not exert control over _____________.
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price, firm demand, total supply.
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Product ______________ distinguishes ______________ competition from all other market structures.
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differentiation; monopolistic
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Market models are distinguished based upon difference in:
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all except for "conditions of profits"
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In a purely competitive industry, at profit-maximization or loss-minimization, marginal __________________ is equal to __________________.
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revenue; marginal cost, cost; price, revenue; price
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A purely competitive firm's demand schedule is also known as its:
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marginal-revenue schedule average-revenue schedule
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Which of the following market models is/are considered to be imperfect?
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all except for "pure competition" an imperfect market structure is one in which the firms in the market are price makers.
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Which of the following describes an industry that would best fit the monopolistically competitive market structure?
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retail trade
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When an industry is purely competitive, price can be substituted for marginal revenue in the MR = MC rule because
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the demand curve is perfectly elastic and the price is constant regardless of the quantity demanded, so the MR is constant and equal to the price.
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Consider the statement: "Even if a firm is losing money, it may be better to stay in business in the short run." This statement is ___________________. The firm should produce in the short run so long as the price _____________________________.
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true if the loss is less than the fixed cost.; exceeds the average variable cost.
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In pure competition, the demand for the product of a single firm is perfectly:
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lastic because many other firms produce the same product.
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Under which market model are the conditions of entry the most difficult?
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Pure monopoly
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Which is a feature of a purely competitive market?
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Products are standardized or homogeneous.
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A single firm in pure competition in the short run has
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horizontal demand curve.
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The production of agricultural products such as wheat or corn would best be described by which market model?
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Pure competition
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Pure competition
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Very large number of firms, No control over price, No nonprice competition,
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Pure monopoly
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One firm, Unique product, Much control over price
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Monopolistic competition
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Differentiated products, Many firms, Some price control
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Oligopoly
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Few firms, Standardized products, Many obstacles to entry
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Under which of these market classifications does each of the following most accurately fit? a. A supermarket in a small town b. The steel industry c. A Kansas wheat farm d. A large commercial bank e. The automobile industry
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a. oligopoly b. oligopoly c. pure competition d. monopolistic competition e. oligopoly
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The steel and automobile industries would be examples of which market model?
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Oligopoly
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Which characteristic would best be associated with pure competition?
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Price taker
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Price is constant or "given" to the individual firm selling in a purely competitive market because:
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each seller supplies a negligible fraction of total supply.
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Under which market model are the conditions of entry into the market easiest?
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Pure competition
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In pure competition, the marginal revenue of a firm always equals:
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product price.
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The market model with the largest number of firms is:
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pure competition.
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Why do the demand, marginal-revenue, and average-revenue curves coincide?
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Demand is perfectly elastic; MR is constant and equal to P; AR always equals P.
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True or false: "Marginal revenue is the change in total revenue associated with additional units of output."
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True because when output increases by 1 unit, total revenue increases by $2.
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Which is true under conditions of pure competition?
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No single firm can influence the market price by changing its output.
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Which market model has the least number of firms?
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Pure monopoly
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If the demand curve facing a firm is perfectly elastic, then:
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its marginal revenue will equal price.
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The retail trade for clothing would be an example of which market model?
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Monopolistic competition
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sam owns a firm that produces tomatoes in a purely competitive market. The firm's demand curve is:
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a horizontal line.
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A purely competitive firm does not try to sell more of its product by lowering its price below the market price because:
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it can sell all it wants to at the market price.
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Which is a reason why there is no advertising by individual firms under pure competition?
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Firms produce a homogeneous product.
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In which two market models would advertising be used most often?
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Monopolistic competition and oligopoly
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There is no control over price by firms in:
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pure competition.
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If a firm is a price taker, then the demand curve for the firm's product is:
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perfectly elastic.
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In a purely competitive industry, each firm:
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can easily enter or exit the industry.
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A reduction in business property taxes. MC AVC AFC ATC
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no change no change shift down shift down
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An increase in the hourly wages of production workers. MC AVC AFC ATC
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shift up shift up no change shift up
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A decrease in the price of electricity. MC AVC AFC ATC
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shift down shift down no change shift down
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An increase in transportation costs. MC AVC AFC ATC
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shift up shift up no change shift up
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The AFC curve slopes continuously downward because
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the total fixed cost is the same regardless of output.
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The MC curve eventually slopes upward because
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marginal returns increase initially and then decrease
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If total fixed cost increases,
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the AFC and ATC will change
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If total variable cost falls at each level of output,
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ATC and MC will both change.
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Long-run average total cost falls as the firm realizes ____________________ and later rises when the firm experiences ______________. The minimum efficient scale is the ____________________________________________________. If the long-run average total cost drops quickly to its minimum point and then rises abruptly, the industry will likely be ___________________________________________________.
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economies of scale; diseconomies of scale; smallest level of output needed to attain all economies of scale and minimum long-run average total cost; composed of many small firms
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formulas
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AFC is calculated as TFC/Q. MC = change in TC/change in Q. AVC = TVC/Q, and ATC = TC/Q.
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Classify each of the following as either a fixed or variable cost:
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Advertising expenditures: variable cost Fuel: variable cost Interest on company-issued bonds: fixed cost Shipping charges: variable cost Payments for raw materials: variable cost Real estate taxes: fixed cost Executive salaries: fixed cost Insurance premiums: fixed cost Wage payments: variable cost Depreciation and obsolescence charges: fixed cost Sales taxes: variable cost Rental payments on leased office machinery: fixed cost
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Marginal product first rises, then declines, and ultimately becomes negative because the returns to the
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variable input get incrementally smaller since there is a fixed input.
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The law of diminishing returns influences short-run costs because
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MC is found by dividing the wage rate by MP.
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Fixed costs and variable costs are distinct in the
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short run because there are some costs that do not vary with the total output of a given plant size.
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Determine whether the following events are short-run or long-run adjustments.
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a. Wendy's builds a new restaurant. Long-run adjustment b.Harley-Davidson Corporation hires 200 more production workers. Short-run adjustment c. A farmer increases the amount of fertilizer used on his corn crop. Short-run adjustment d. An Alcoa aluminum plant adds a third shift of workers. Short-run adjustment
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Explicit costs are payments the firm makes for
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inputs such as wages and salaries to its employees, whereas implicit costs are non-expenditure costs that occur through the use of self-owned resources such as foregone income.
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A plant is
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an operating unit where production takes place
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A firm is
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an organization that owns one or more plants
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an industry is
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a group of firms producing similar products
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A vertically integrated firm contains plants involved in
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various stages of the production process
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A horizontally integrated firm contains plants involved in
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the same function of business
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A conglomerate integrated firm contains plants involved in
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producing products in several industries
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Which of the following is not likely to be a horizontally integrated firm?
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Barber shops
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The explicit costs of going to college include
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tuition costs and the cost of books, whereas the implicit costs include foregone income.
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Gomez runs a small pottery firm. He hires one helper at $12,000 per year, pays annual rent of $5000 for his shop, and spends $20,000 per year on materials. He has $40,000 of his own funds invested in equipment (pottery wheels, kilns, and so forth) that could earn him $4000 per year if alternatively invested. He estimates his entrepreneurial talents are worth $3000 per year (input cost for organizing resources). He has been offered $15,000 per year to work as a potter for a competitor. Total annual revenue from pottery sales is $72,000. Calculate the accounting profit and the economic profit for Gomez's pottery firm.
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Accounting profit = $35,000 (= $72,000 of revenue - $37,000 of explicit costs) Economic profit = $13,000 (= $72,000 - $37,000 of explicit costs - $22,000 of implicit costs)
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Gomez runs a small pottery firm. He hires one helper at $11,500 per year, pays annual rent of $7,000 for his shop, and spends $22,500 per year on materials. He has $40,000 of his own funds invested in equipment (pottery wheels, kilns, and so forth) that could earn him $6,500 per year if alternatively invested. He has been offered $22,000 per year to work as a potter for a competitor. He estimates his entrepreneurial talents are worth $4,500 per year (input cost for organizing resources). Total annual revenue from pottery sales is $80,000. Calculate the accounting profit and the economic profit for Gomez's pottery firm.
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Accounting profit = $ 39,000 Economic profit = $ 6,000
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