Marketing – Flashcards
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Which of the following is an example of promotion?
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An advertisement
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What is data mining?
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Analyzing data to detect patterns of shared characteristics
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Which of the following is a reason that your company might not want to increase its market share?
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Your company has a limited capacity for producing your product.
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Which of the following is a benefit of a hat?
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It makes the wearer look cool.
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Market positioning
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_____________ is when your company makes an effort to actively control and shape your brand image with your target market.
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When you gather primary or secondary data, what part of the market information management process are you participating in?
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Market research
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A company's ____________ is the percentage of the total target market for the product that belongs to the company.
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Market share
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Instead of focusing on a good, a company that provides a service is likely to focus its marketing message on what?
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The people who provide the service or the experience customers will have
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In the five C's, how is cost different from price?
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It includes all of the costs related to the product.
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Which of the following is an example of secondary data?
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Your company collects and analyzes data from the U.S. census.
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If your company increases its market penetration, what is happening?
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More people in the target market are buying the company's product.
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What do fear-based marketing messages and advertisements focus on?
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The bad things that will happen to people who don't buy the product
