Marketing

question
Which of the following is an example of promotion?
answer
An advertisement
question
What is data mining?
answer
Analyzing data to detect patterns of shared characteristics
question
Which of the following is a reason that your company might not want to increase its market share?
answer
Your company has a limited capacity for producing your product.
question
Which of the following is a benefit of a hat?
answer
It makes the wearer look cool.
question
Market positioning
answer
_____________ is when your company makes an effort to actively control and shape your brand image with your target market.
question
When you gather primary or secondary data, what part of the market information management process are you participating in?
answer
Market research
question
A company's ____________ is the percentage of the total target market for the product that belongs to the company.
answer
Market share
question
Instead of focusing on a good, a company that provides a service is likely to focus its marketing message on what?
answer
The people who provide the service or the experience customers will have
question
In the five C's, how is cost different from price?
answer
It includes all of the costs related to the product.
question
Which of the following is an example of secondary data?
answer
Your company collects and analyzes data from the U.S. census.
question
If your company increases its market penetration, what is happening?
answer
More people in the target market are buying the company's product.
question
What do fear-based marketing messages and advertisements focus on?
answer
The bad things that will happen to people who don't buy the product
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question
Which of the following is an example of promotion?
answer
An advertisement
question
What is data mining?
answer
Analyzing data to detect patterns of shared characteristics
question
Which of the following is a reason that your company might not want to increase its market share?
answer
Your company has a limited capacity for producing your product.
question
Which of the following is a benefit of a hat?
answer
It makes the wearer look cool.
question
Market positioning
answer
_____________ is when your company makes an effort to actively control and shape your brand image with your target market.
question
When you gather primary or secondary data, what part of the market information management process are you participating in?
answer
Market research
question
A company's ____________ is the percentage of the total target market for the product that belongs to the company.
answer
Market share
question
Instead of focusing on a good, a company that provides a service is likely to focus its marketing message on what?
answer
The people who provide the service or the experience customers will have
question
In the five C's, how is cost different from price?
answer
It includes all of the costs related to the product.
question
Which of the following is an example of secondary data?
answer
Your company collects and analyzes data from the U.S. census.
question
If your company increases its market penetration, what is happening?
answer
More people in the target market are buying the company's product.
question
What do fear-based marketing messages and advertisements focus on?
answer
The bad things that will happen to people who don't buy the product