Marketing – Chapter 13 – Flashcards
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Marketing channel management creates value by getting products to customers efficiently.
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A marketing channel and a supply chain are virtually the same
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Quick response systems allow retailers to maximize their inventory holdings.
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Marketing channel relationships evolve when the parties have common goals
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Distribution centers are always operated by distribution specialists.
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The vertical marketing system that exhibits the most formalization and control is the corporate vertical marketing system.
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Sophie made pies and sold them from her food trailer at businesses. This is an example of a(n)
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direct marketing channel
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Dawn works for a firm that buys products directly from the manufacturer and sells them to retailers, who then sell the products to consumers. Dawn works for a
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wholesaler.
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Naomi knows she has to order her store's Christmas holiday merchandise in April to ensure delivery before the holiday season. Naomi is concerned with the supply chain management goal of
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providing products at the right time.
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A _______________ is a facility for the receipt, storage, and redistribution of goods to company stores or customers.
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distribution center
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A distribution center is typically operated by
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retailers, manufacturers, or distribution specialists.
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Typically, manufacturers and retailers exchange business documents through a(n) __________ system, the computer-to-computer exchange of business documents from a retailer to a vendor and back.
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electronic data interchange
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Roland has just received notification from a vendor that his clothing merchandise order has been processed and dispatched. Roland has just received a(n)
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advanced shipping notice.
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Which of the following is NOT one of the activities carried on in a distribution center?
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Distributing paychecks and paystubs for retail employees
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__________ is when vendors ship merchandise prepackaged in the quantity required for each store to the distribution center.
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Cross-docking
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Some retailers require their suppliers to ship merchandise ___________, thus eliminating the time and expense associated with ticketing and marking.
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floor-ready
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Especially in the fashion industry where styles and trends change rapidly, a quick response system can
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align deliveries more closely with actual sales.
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Although conflict is likely to occur in any supply chain, it is generally more pronounced when
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the supply chain members are independent entities.
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In a(n) __________ marketing channel, none of the participants has any control over the others
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conventional
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A(n) __________ is the set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption.
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marketing channel
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A(n) __________ is a 13-digit code retailers can use to track inventory.
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UPC
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________ power is based on getting a channel member to behave in a certain way because of a contractual agreement.
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Legitimate
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The most common type of contractual vertical marketing system is a
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franchise.
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When supply chain members view their goals and ultimate success as intricately linked, or ________, they develop deeper long-term relationships.
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interdependent
