marketing calcurate – Flashcards
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Determining Sample Size When Estimating Proportions
You have been asked to determine the proportion of all out-of-state fishermen who took at least one overnight fishing trip in the past year. Your estimate is to be within +/- 2% of the population mean, the confidence level is to be 95%, and the best guess is that 25% of out-of-state respondents have taken at least one overnight fishing trip.
answer
H=2%
z=1.96
π=25%
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question
Response rates
You've conducted an email survey, sending out 500 surveys; the 500 sample elements have been classified as follows:
Usable questionnaires returned: 250
nSurveysSent: 500
Estimated eligibility percentage: .85
answer
250/(.85*500)=0.588
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question
What is the sampling error for means?
Researchers learned that the average number of visits to Avery Fitness over the last 30 days was 10 visits with a standard deviation of 7.3 from 198 responding members
We would like to establish a 95% confidence level (z = 1.96)
answer
1.96 (7.3/√198) = 1.0
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question
What is the confidence interval?
Researchers learned that the average number of visits to Avery Fitness over the last 30 days was 10 visits with a standard deviation of 7.3 from 198 responding members
We would like to establish a 95% confidence level (z = 1.96)
answer
10.0 - 1.0 ≤ x ≤ 10.0 + 1.0
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