Marketing #5 Connect HW (Chap 15&16) – Flashcards
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Supply chain management refers to a set of approaches and techniques firms employ to efficiently and effectively integrate their manufacturers, warehouses, transportation intermediaries, stores, and
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Suppliers
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As noted in your text, each participant in a successful marketing channel adds
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value
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All of the following are examples of the value provided by a supply chain in the production of kitchen stoves EXCEPT
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the product design team develops initial drawings for a new product offering
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When Clarissa sells the jewelry she makes at craft fairs or on her personal website, she is utilizing a _____ marketing channel.
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direct
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In _____ marketing channels, one or more intermediaries work with manufacturers to provide goods and services to customers.
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indirect
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When there is disagreement among members at the same level of marketing channels such as when Best Buy and Sears engage in a price war on Maytag appliances, _____ channel conflict can occur.
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horizontal
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When the members of a marketing channel operate to satisfy their own objectives and maximize their own profits, often at the expense of the other members, the channel operates as
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an independent marketing channel (conventional)
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As the dominant member of the channel of distribution, Coca Cola holds a lot of power in the relationship with independent grocery stores, and as such, it performs the functions of restocking merchandise, setting up special displays and rotating merchandise. This is an example of
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an administered vertical marketing system.
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_____ power is when one channel member threatens to punish or punishes another channel member for not undertaking certain tasks, such as delaying payment for a late delivery.
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Coercive
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The international fashion retailer Zara's parent company, Inditex, owns the manufacturing plants, warehouse facilities, retail outlets, and design studios, which is an example of
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a corporate vertical marketing system.
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The old cliché claiming the three most important things in retailing are "location, location, location" corresponds to which of the following components of the retail strategy?
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Place
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When developing strategies for working with retailers, manufacturers must consider whether they should sell in more than one outlet (e.g. store, catalog and Internet). Which of the following factors deals with this?
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Determining whether or not to use a multichannel strategy.
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When customers purchase merchandise in stores, the physical presence of the store _____ their perceived risk of buying and _____ their confidence that any problems with the merchandise will be corrected.
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reduces; increases
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Stores are limited by their _____, which is generally not an issue when shopping on the Internet.
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Size
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Luxury goods firms such as Coach use a(n) _____ distribution strategy to limit sales to a few select, higher-end retailers in each region, because selling its product in full-line discount stores or off-price retailers would weaken its image.
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Exclusive
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Which of the following is considered the greatest advantage offered to consumers by brick-and-mortar stores compared to online shopping?
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Being able to use all five of their senses
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Offering live, online chat options to shoppers is a way of increasing the value of online shopping because it provides
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personalized customer service.
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The level of vertical integration of firms in a supply chain directly relates to _____, which is a major consideration for manufacturers when choosing retail partners.
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channel structure
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Retailers may modify product, price, and/or promotion to attempt to increase their _____, which is the percentage of the customer's purchases made from that particular retailer.
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share of wallet
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When choosing retail partners, a high-end cosmetics manufacturer like Estée Lauder would most likely NOT choose to sell to CVS or Dollar General due to
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customer expectations
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Cross-docking
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s a practice in the logistics of unloading materials from an incoming semi-trailer truck or railroad car and loading these materials directly into outbound trucks, trailers, or rail cars, with little or no storage in between
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Pull supply chain
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Strategy in which merchandise is allocated to stores on the basis of historical demand, the inventory position at the distribution center, and the stores' needs.
